This Shampoo Found The Perfect Spots To Warn Men About Baldness

Research shows that male pattern baldness is the most common cause of hair loss in men, affecting up to 85% of men by age 50. Hair loss impacts self-image, which could lead to embarrassment, social anxiety and depression in some men.

Unilever’s Clear, the world best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch its latest campaign which encourages men to turn the tide against male pattern baldness through early intervention.

And you won’t guess where they have launched their ads.

The daring Bald Spots campaign turns actual bald spots on men’s heads into unmissable out-of-home advertising spaces. Featuring a range of designs and messages contextualized to the severity and shape of individual bald spots, these mobile billboards were sent out to the streets and into locations popular with men, such as gyms, teahouses and malls.

“It starts like this. Use Clear Men Scalp Pro.” reads a reminder set on a head with early stage balding, while another with severe, late-stage balding features a cheeky warning to “Give your hairline a lifeline. Use Clear Men Scalp Pro.”

Bald Spots was fittingly launched in Turkey, the hair transplant capital of the world.

Watch how heads were turned!

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