Needless to say, high school not only gives you academic knowledge but also forms a great deal of who you are. Understanding that Stephen Doyle, the Creative Director at Doyle Partners, applied anamorphic typography to create optical illusions in two high schools in NY. The series entail large scale block letter prints of essential characteristics that are vital in the development of a young character.

Don’t be mistaken – the pictures are not photoshopped, this is actually what this art installation looks like in the hallways and gyms! When viewed from a specific point of view, they make a clear word that gets distorted once you move. The objective of the project was to infiltrate the school grounds with traits like Zest, Grit, Curiosity, Optimism, Gratitude, and Self-Control, illustrating that they’re no less important than textbooks or labs. Even the New York Times ran a story about these innovative wall murals!

Website: behance