As a commercial and advertising photographer specializing in conceptual humour, I spend a lot of my professional time focusing on silliness. One thing I've learned along the way is that Funny can't be chased, it can only be felt. By that, I mean I can't predict what someone else will find amusing. Instead, I concentrate on what makes me smile.
This series began with a few Star Wars-related illustrations I drew (badly) on my son's lunch bags. As the days progressed, I started drawing them in a way that was more amusing for me (and hopefully for my son as well). Then, the puns appeared. I think it was the "Republic Burrito" image that really sealed the deal for me.
I have an old stash of SW action figures from when I was a kid, and I used many of those in these shots, but for the most part I had to find new ones. Yes, I was re-living my inner child by collecting Star Wars toys and I was doing it for work!
The images below took me about a month to shoot and represent two-thirds of the total series. I'm sure there are dozens more puns I could shoot, and I may come back to them in the future. Until then, may the sauce be with you!
More info: gregkochphoto.com
#1 Yoda + Yogurt = Yodurt
#2 Anakin Skywalker +bananas = Bananakin Skywalker
#3 Princess Leia + Whey Protein = Princess Wheya
#4 R2-d2 + Tofu = R2-tofu
#5 Storm Troopers + Ice Cream = Storm Scoopers
#6 Admiral Ackbar + Starbucks = Admiral Ackbarista
#7 Darth Vader + Baking = Darth Baker
#8 Chewbacca + Baklava = Chewbaklava
#9 Han Solo + Frozen Yogurt = Han Froyo
#10 Jabba The Hutt + Coffee = Java The Hutt