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Spotify Reveals Its Users’ Most Embarrassing Listening Habits On Giant Billboards
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Advertising5 years ago

Spotify Reveals Its Users’ Most Embarrassing Listening Habits On Giant Billboards

Did you use Spotify to play “Sorry” 42 times on Valentine’s day this year? Were you one of the 3,749 people who streamed “It’s The End Of The World As We Know It” on the day of the Brexit vote? Maybe you made a playlist called “One Night Stand with Jeb Bush like He’s a Bond Girl in a European Casino”? Well if you answered “yes” to any of the above then congratulations, because Spotify has decided to use you as part of their brilliant new advert campaign.

The digital music service has put up a bunch of billboards across the US, UK, France and Germany revealing some of the weird and wonderful habits of its users. The advert was created by the company’s in-house marketing team and sports the tagline “Thanks 2016. It’s been weird.” Given everything that’s happened this year, we couldn’t agree more. Bring on 2017! Or not.

More info: Spotify

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Hans
Community Member
5 years ago

The billboards are funny. Their message is scary, though: whatever you do nowadays, it will be recorded. And yes, these things will eventually be identifyable down to a single person. Listening to a punk rock band will make your health insurance premiums rise? Probably only a matter of time...

João Eiras
Community Member
5 years ago

No one forces you to use spotify or a scrobbling service.

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Cassie
Community Member
5 years ago

Both amusing and unnerving.

PandasAreMyFav
Community Member
5 years ago

I agree. Maybe they don’t have the exact name of the user but the users IP and general location, but that still makes it unnerving. And an up vote for you. :)

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Madison Skinner Gubler
Community Member
5 years ago

I think the Hamilton one was me

Heidi Smith
Community Member
5 years ago

SAME!!! i saw it and flipped. i need to meet that person. oh well, i guess i'll just have to wait for it.

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Hans
Community Member
5 years ago

The billboards are funny. Their message is scary, though: whatever you do nowadays, it will be recorded. And yes, these things will eventually be identifyable down to a single person. Listening to a punk rock band will make your health insurance premiums rise? Probably only a matter of time...

João Eiras
Community Member
5 years ago

No one forces you to use spotify or a scrobbling service.

Load More Replies...
Cassie
Community Member
5 years ago

Both amusing and unnerving.

PandasAreMyFav
Community Member
5 years ago

I agree. Maybe they don’t have the exact name of the user but the users IP and general location, but that still makes it unnerving. And an up vote for you. :)

Load More Replies...
Madison Skinner Gubler
Community Member
5 years ago

I think the Hamilton one was me

Heidi Smith
Community Member
5 years ago

SAME!!! i saw it and flipped. i need to meet that person. oh well, i guess i'll just have to wait for it.

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