Confectionery artist and graphic designer Selva Sonali loves to bake almost as much as she loves delicious, all-natural ingredients. But this sugar queen and donut designer extraordinaire couldn’t find any organic, plant-based dyes to create the awesome colors she was looking for.

So Selva decided to make her own—and start a company! Earthco all-natural food coloring comes in 11 colors and 5 bold flavor colors—like matcha, pink pitaya, and charcoal—each made with healthy ingredients and a dash of superfoods for a look that’s delicious, nutritious, and a whole lot of fun!

Check out Selva’s amazing products—and mouth-watering signature donuts!

More info:

Plant-based food colours which are 100% organic, beautiful, and healthier. No artificial ingredients, preservatives or chemicals.

Almost too pretty to eat!

Spice up your concoctions with colors and flavors like strawberry, hibiscus flower, turmeric, cocoa, lavender, pumpkin, lime…

Take a dip into some amazing color combos.

That’s right, turn over baby girl.

Selva’s signature donuts use only Earthco food coloring. Color me hungry!

Colored with 100% nutritious plant-based colors.

Turn ordinary food—Extraordinary.


What’s not to love!

Mix and match different colors, the combinations are endless.

Get your Earthco coloring kit now at Kickstarter!