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Would you be able to recognize the logo of the paper company in Scranton used in the TV show The Office? Or the symbols of The Hogwarts Houses? If you said yes, you might be surprised to find yourself in a minority as the survey conducted by signs.com shows that these are some of the least recognized logos in today's pop culture. But what are the most famous logos?

The custom signage company has already impressed us a month ago (see the post here) when they announced the results of a social experiment on the recognizability of popular logos. This time they turned to the media, logos of films, TV, and video games and asked over 1000 participants of different age groups to find out which popular culture imagery is the most memorable.

"We're visual creatures," states the company and reminds us that we remember 80 percent of what we see, 20 percent of what we read, and only 10 percent of what we hear. That is why it is important to create cool logos and memorable images in order to make a recognizable story.

We are positive that you will be able to recognize the most popular company logos and signs, but be sure to take time and test out your knowledge when it comes to the lesser-known logos too, maybe you'll do better than the majority. Let us know how well did you do in the comments.

More info: signs.com (h/t designtaxi)

#1

Recognize Pop Culture Symbols

Signs.com Report

Brandon Collinsworth
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Ok I want to know who 24% of the people thought and spider and WW symbol were for, I mean even if you aren't a superhero fan you know who Spiderman and Wonder Woman are.

ukoms
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

WunderWaffe and Black Widow apparently...

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Full Name
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I don't want to be friends with the poor, lost souls who don't know Deadpool.

Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I've never heard of the punisher

Hans
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Surveys of more than 1000 Americans? Actually, this would be rather interesting with represerntative numbers from several countries. US vs. Europe vs. China would e.g. be interesting to see.

Michael Jarrett
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Swings and roundabouts rudie, go back a fair few years and the shoe is on the other foot, that said i was always a Marvel guy, they just seemed more ethnically inclined in their tales, mutants black,mex,chin,j*p,etc we all felt left out in the 80-90's and marvel had a way of making us all feel apart of something, bit like the old trek to a certain extent

Tammy Chapman
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The only one I didn't recognize was The Punisher.

Rebel Angel
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The results on DC are just depressing

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    #2

    Recognize Pop Culture Symbols

    Signs.com Report

    Misterscooter
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hufflepuff higher than Gryffindor???

    Kitt'n Meridoc
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Actually it makes complete sense. These weren't just handed out to die hard fans of the series. A badger in a badge would be more recognisable because there aren't many coats of arms with badgers on them. Whereas the lion is used in real life coats arms and many many fictional stories. Think about it.. Game of Thrones, The Lion the witch and the wardrobe.. royal families from fictional stories.. it's a common symbol.

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    Taryn Wallace
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Only 12% recognition for MoM symbol....clearly they are surveying Muggles.

    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Something is seriously wrong here!

    Parmeisan
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How do people recognize the Deathly Hallows and not any of the house symbols? This is a symbol from the last book / last 2 movies only. How are there twice as many people who recognize it than who recognize the Gryffindor symbol??

    Josh Ritter
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    In the context of Harry Potter, the house symbols are unmistakable. But if you are given a bunch of symbols from TV shows, movies, and video games, it would be harder to distinguish some animals inside a shield. The Deathly Hallows is a very popular symbol in modern culture, and it is much more unique and identifiable.

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    Sophia Cai
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ironically Ravenclaw is the lowest out of all the houses... And Hufflepuff is highest!

    Emlyn Vo
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Makes me sad. Plus, I'm a Ravenclaw, and nobody recognized me ;c

    Kevin Crane
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm calling shenaigans on the house crests there is no way that the top 2 are not Gryffindor and Slytherin!!!

    Vexor Shadewing
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Only 12% on Ministry of Magic!? The name's right there in the logo!

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    #3

    Recognize Pop Culture Symbols

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    Misterscooter
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These are some really random choices to survey.

    BobbyMcD
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Average Joe's?!? I saw that movie and there is no way 74% of people know that logo.

    Becca
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I figured there would be more people to recognize the Hogwarts crest 🤔

    Parmeisan
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Interestingly, the Harry Potter symbols had different numbers under them - lower - in the Harry Potter post. Was it a different group of people surveyed? Or were people shown the symbol twice and a rather small percentage recognized it from earlier? Or just a mistake by the infographic makers?

    makenzie stephenson
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can't believe people didn't know the mocking jay symbol

    Kevin Crane
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Shenanigans again no way Harry Potter is less identifiable then what ever the helpl that is from Dodgeball unless they interviewed "Goober The Lowest Common Denominator"!!

    Mister L.
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    BiffCo ten percent higher than the rebel seal? Fascinating!

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    #4

    Recognize Pop Culture Symbols

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    AutumnJN
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lmao I know none of these because I dont watch GoT

    Josh Ritter
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would have thought house Stark would be the more recognized. I mean we have only been seeing that sigil for seven seasons by now.

    sunnyrei82
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't watch GOT, so I have no idea what this is about... but... I like how the percentage is reflected by the length of the banners.

    Just a Purpler
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lol the House of Lannister stole my province's flag design! That's the red lion from the Nova Scotia flag! My mind is blown haha, had to share....

    Laura Sherman
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Poor House Tyrell! I believe their house sigil was lost, at least in the TV series, because the amount of times that they spent mingling with the Lannisters and Baratheons, and I don't think they really show them traveling with there House banners or even wearing there Sigil with there clothes like all the other houses.

    George Miloslawski
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    For those who read the books their sigil is obvious. Highgarden.

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    Kathryn Balles
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Thought House Bolton would have had higher recognition - so gruesome

    TheKnightOwl
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    0% for Tyrell?! They obviously didn't ask real GoT fans :-/

    Isabel Tamayo
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Poor House Tyrell... Always the unfortunate.

    Jane Rose
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm just that bad that I thought they were Harry Potter houses for a sec

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    #5

    Recognize Pop Culture Symbols

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    PyroarRanger
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How can people NOT recognize the triforce? If you mention "The Legend of Zelda" (or anything like that) to me, the first thing I think of is the triforce. It's so iconic!

    Lara B.
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't recognise any of these, as I don't play video games and never have. I don't see the problem.

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    Marysia Jawłowska
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wonder how high is the chance that people who recognized the lambda as a symbol from the game Half-Life got mixed up with people who simply knew that lambda is a symbol used for half-life but had no clue there's a game called that.

    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wait...what about Overwatch and minecraft...?

    Eyeball
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Who in the hell did they survey? People over the age of 65??

    Useless Panda
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why is Counter Strike not on here???

    Kami
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Where's the Alliance (World of Warcraft)? :p

    Miss.Tre.
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I recognised Mortal Combat, but that's all. Maybe if they had Street Fighter, Mario, Sonic or DK..

    Justin Mcguire
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I just want to point out its the wolf medallion, there's more than one school of witcher

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    #6

    Recognize Pop Culture Symbols

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    DaisyAppreciation
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's interesting how people born in the different decades recognize such different things from the others. Their pop culture intake has been lessened or expanded depending on when they were born.

    Kami
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Some logos changed through decades…

    Kevin Crane
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Isn't this just rewording the first question with Comic substituted for Superhero?

    Cat person
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    What about people born in the 2000's? I was born in 2002

    #7

    Recognize Pop Culture Symbols

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    Aegon VI Targaryen
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    anyone wanna try to list em all? i know - supernatural, mr.robot, breaking bad, hoose arryn from GoT, office, str trek, i think weyland corp from alien series, and i think LOst. pokemon? simpsons, trandformers.

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    #8

    Recognize Pop Culture Symbols

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    Weeping Willowz (WeepingWillowz)
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Seriously? The star fleet sign is LOW?? Actually, nevermind. I just remembered that 3 days a go girls in my class were adamant that Star Trek copied the Vulcan emoji symbol. (🖖) I had to explain that Star Trek is 50 years old.

    Neb
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Personally I read Star Trek, so no images there.

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    Aegon VI Targaryen
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    oh wow. i just wasted 2 mins. of my life.

    Aegon VI Targaryen
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    in relation to the rest of the hour procrastinating on this website :/ fml.

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    Aaron Ling
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I guess majority of the people surveyed are fans of Simpsons. Transformers over Krusty burgers?

    Marysia Jawłowska
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh, that was supposed to be Heisenberg? I wouldn't have guessed. AND I don't remember it ever being used on the show I've seen 3 times...

    Nemo
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Heisenberg!!! And los pollos hermanos are the only 2 things I recognize immedialitely

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    #9

    Recognize Pop Culture Symbols

    Signs.com Report

    Ayra
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think this is not so surprising if you look at the age of when video games evolved and who propably played them in their teens/tweens

    Zelda
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ash im a mercy and dva main :3

    C.B. Connoisseur
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I want to know how many people asked why the hell Assassins Creed wasn't included.

    Joe Thompson
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wonder if anyone got the Aether Corperation one.

    David Fransolet
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Can someone tell me what's the one above the Halo logo from please?

    Marcus Sampson
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's from Half-Life 2, it's the Combine "clamp" insignia seen on their propaganda posters in and around City 17.

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    Charlotte Aronsen
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Someone, please help. The golden one above Nuka Cola - Where is it from?!

    ChubbySquid
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh come ON... nobody can recognise the Sheikah symbol...

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    #10

    Recognize Pop Culture Symbols

    Signs.com Report

    Kristy Halseth
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would have rather taken the quizzes than read about the results.

    Beaver-Moose
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I really only recognized 8. I literally have no clue about the other ones lol

    Claire Crawford
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I also recognised 8, but that’s 50%, which is more than any of the age groups! (I was born in 1961)

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    Adam Peel
    Community Member
    8 years ago

    This comment is hidden. Click here to view.

    Rather sad actually. Do any of you dimwits recognise real history?