Would you be able to recognize the logo of the paper company in Scranton used in the TV show The Office? Or the symbols of The Hogwarts Houses? If you said yes, you might be surprised to find yourself in a minority as the survey conducted by signs.com shows that these are some of the least recognized logos in today's pop culture. But what are the most popular ones?


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The custom signage company has already impressed us a month ago (see the post here) when they announced the results of the study on the recognizability of famous brand logos. This time they turned to the popular media, logos of films, TV, and video games and asked over 1000 participants of different age groups to find out which pop culture imagery is the most memorable.

"We're visual creatures," states the company and reminds us that we remember 80 percent of what we see, 20 percent of what we read and only 10 percent of what we hear. That is why it is important to create impactful images in order to make a memorable story.

We are positive that you will be able to recognize the most popular ones, but be sure to take time and test out your knowledge when it comes to the lesser known logos too, maybe you'll do better than the majority. Let us know how well did you do in the comments.

More info: signs.com (h/t designtaxi)

#1

Recognize Pop Culture Symbols

Signs.com Report

Brandon Collinsworth 1 month ago

Ok I want to know who 24% of the people thought and spider and WW symbol were for, I mean even if you aren't a superhero fan you know who Spiderman and Wonder Woman are.

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#2

Recognize Pop Culture Symbols

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Misterscooter 1 month ago

Hufflepuff higher than Gryffindor???

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#3

Recognize Pop Culture Symbols

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Misterscooter 1 month ago

These are some really random choices to survey.

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#4

Recognize Pop Culture Symbols

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AutumnJN 1 month ago

Lmao I know none of these because I dont watch GoT

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#5

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PyroarRanger 1 month ago

How can people NOT recognize the triforce? If you mention "The Legend of Zelda" (or anything like that) to me, the first thing I think of is the triforce. It's so iconic!

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#6

Recognize Pop Culture Symbols

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DaisyAppreciation 1 month ago

It's interesting how people born in the different decades recognize such different things from the others. Their pop culture intake has been lessened or expanded depending on when they were born.

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#7

Recognize Pop Culture Symbols

Signs.com Report

1 month ago

Narutooo!

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#8

Recognize Pop Culture Symbols

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Weeping Willowz (WeepingWillowz) 1 month ago

Seriously? The star fleet sign is LOW?? Actually, nevermind. I just remembered that 3 days a go girls in my class were adamant that Star Trek copied the Vulcan emoji symbol. (🖖) I had to explain that Star Trek is 50 years old.

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#9

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Ayra 1 month ago

I think this is not so surprising if you look at the age of when video games evolved and who propably played them in their teens/tweens

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#10

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Spirit Wolf 147 1 month ago

I recognized 10 the other movies I haven't seen

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