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1000 People Were Asked To Recognize These Pop Culture Logos, And The Results Are Worse Than Expected
499Kviews
Would you be able to recognize the logo of the paper company in Scranton used in the TV show The Office? Or the symbols of The Hogwarts Houses? If you said yes, you might be surprised to find yourself in a minority as the survey conducted by signs.com shows that these are some of the least recognized logos in today's pop culture. But what are the most famous logos?
The custom signage company has already impressed us a month ago (see the post here) when they announced the results of a social experiment on the recognizability of popular logos. This time they turned to the media, logos of films, TV, and video games and asked over 1000 participants of different age groups to find out which popular culture imagery is the most memorable.
"We're visual creatures," states the company and reminds us that we remember 80 percent of what we see, 20 percent of what we read, and only 10 percent of what we hear. That is why it is important to create cool logos and memorable images in order to make a recognizable story.
We are positive that you will be able to recognize the most popular company logos and signs, but be sure to take time and test out your knowledge when it comes to the lesser-known logos too, maybe you'll do better than the majority. Let us know how well did you do in the comments.
More info: signs.com (h/t designtaxi)
This post may include affiliate links.
Ok I want to know who 24% of the people thought and spider and WW symbol were for, I mean even if you aren't a superhero fan you know who Spiderman and Wonder Woman are.
How can people NOT recognize the triforce? If you mention "The Legend of Zelda" (or anything like that) to me, the first thing I think of is the triforce. It's so iconic!
It's interesting how people born in the different decades recognize such different things from the others. Their pop culture intake has been lessened or expanded depending on when they were born.
Seriously? The star fleet sign is LOW?? Actually, nevermind. I just remembered that 3 days a go girls in my class were adamant that Star Trek copied the Vulcan emoji symbol. (🖖) I had to explain that Star Trek is 50 years old.
"The Results Are Worse Than Expected"... worse than expected for whom, exactly? An adolescent without anything to do but live eat and breath TV and movies? I'm sure recognition would be higher among 12 year olds. As you grow up and actually develop interests beyond passive consumption of entertainment, this won't surprise you so much.
This is so not true. If you would ask random people on the street, the results would be much worse (if it can really be considers bad, if someone doesn't know all that stuff).
random people on the street where? out of 7.6 billion ppl living in this world, only 1.7 billion own a television. there are places in this world where no one has heard of superman or batman.
Honestly, I'm not sure I parse your reply. The first sentence seems to disagree with me, and the rest seems to echo what I said. "Random people off the street" is the non-exclusively-adolescent demographic I'm talking about, which doesn't recognize all these symbols..
This is really interesting, but as information on the methodology just naming 1000 people being asked is a bit thin.
This was hard to do myself because the answers were all right there so I didn't even have a chance to see if I'd recognize, say the Harry Potter train platform 9-3/4.
"The Results Are Worse Than Expected"... worse than expected for whom, exactly? An adolescent without anything to do but live eat and breath TV and movies? I'm sure recognition would be higher among 12 year olds. As you grow up and actually develop interests beyond passive consumption of entertainment, this won't surprise you so much.
This is so not true. If you would ask random people on the street, the results would be much worse (if it can really be considers bad, if someone doesn't know all that stuff).
random people on the street where? out of 7.6 billion ppl living in this world, only 1.7 billion own a television. there are places in this world where no one has heard of superman or batman.
Honestly, I'm not sure I parse your reply. The first sentence seems to disagree with me, and the rest seems to echo what I said. "Random people off the street" is the non-exclusively-adolescent demographic I'm talking about, which doesn't recognize all these symbols..
This is really interesting, but as information on the methodology just naming 1000 people being asked is a bit thin.
This was hard to do myself because the answers were all right there so I didn't even have a chance to see if I'd recognize, say the Harry Potter train platform 9-3/4.