The Broke Agent is a media brand that creates entertainment for real estate professionals. But the beauty of it is that you don't have to be in the industry to enjoy its content. Sure, that would unlock a deeper level of understanding and appreciation but it's not necessary.

Just look at its project Real Estate Fails, for example. Full of ridiculous architectural and interior design hiccups, it shares pictures from the ridiculous side of the housing market, proving that some agents don't have everything under control. Whether it's due to their own fault, the owners, or unfortunate circumstances, there are plenty of things that might deter potential buyers.

More info: thebrokeagent.com | Facebook | Instagram

#1

Notice

Notice

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Kankan
Community Member
8 months ago

This is fair game, city people do love to bitch about those things

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We managed to get in touch with Eric Simon, founder of The Broke Agent, and he was kind enough to have a little chat with us.

"Just over six years ago, I started posting as The Broke Agent on Instagram, producing content that focused on the 'inner monologue' of a struggling realtor in Los Angeles. As a licensed realtor, I basically started making fun of everything that was happening to me and put it online in blog form, YouTube Videos, and short-form content like memes, tweets, and Facebook posts. It blew up really quickly and now has well over half a million followers across all platforms."

Even if we were to talk solely about its target audience, there's still room for The Broke Agent to grow as there are over 2 million active real estate agents in the U.S.

#2

Who Needs Inspections?

Who Needs Inspections?

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Falcon
Community Member
8 months ago

We had a good example here at work. Dude owned a camping site with houses. The firefighters did a surprise inspection. Dude got fined for not having any fire alarms or smoke detectors. He then proceeds to glue smoke detectors to ceilings without connecting them to anything. The firefighters came back, opened the detectors and found his little scam. Dude got fined AGAIN and then called us to install things properly. 😂

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#3

Apparently The Description Read “Stainless Steel Appliances”

Apparently The Description Read “Stainless Steel Appliances”

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Orange is aging
Community Member
8 months ago

Did they expect to get away with that?

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Simon started Real Estate Fails to grow The Broke Agent brand and to reach people who aren't necessarily just real estate agents but he quickly realized that it's just a really fun account to manage.

"Everyone likes looking at housing pics, especially luxury or real estate 'fails,' so it resonated with an audience outside of the real estate industry as well as real estate agents."

"Real estate agents love the account because it exposes marketing blunders, property description errors, and other mistakes agents make when uploading their marketing online. It also gives them a platform to submit all the crazy stuff they see in the field and out on showings. The account also casts a wider net on the industry, attracting contractors, appraisers, inspectors, handymen, etc."

#4

This Might Be The Worst One Yet

This Might Be The Worst One Yet

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buttonpusher
Community Member
8 months ago

Ok this has to be the most wtf I've seen in a house.

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#5

Sick Flat Screen

Sick Flat Screen

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Layla Corman
Community Member
8 months ago

This is a big mess of bad idea!

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#6

Seen In Nebraska

Seen In Nebraska

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i put the pan in panic
Community Member
8 months ago

i would do it, just because of that sign

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According to Simon, curating the account is pretty straightforward because by now the community around it has gotten big enough for him to receive a steady stream of content.

"Most of my posts come from other realtors in my DMs, but I also get submissions in my Discord, through The Broke Agent and in our real estate Facebook pages and groups," he explained. "Like I said above, most of the photos come from agents actually spotting these crazy fails in the field on showings, inspections, or open houses. We also have a series called #ThingsWeSeeAtShowings on The Broke Agent stories."

#7

Nah Nobody Will Notice

Nah Nobody Will Notice

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Vorknkx
Community Member
8 months ago

It's like a creepy green fog from a horror movie :D

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#8

My Worst Nightmare

My Worst Nightmare

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Steve Barnett
Community Member
8 months ago (edited)

Get a doormat. If that is an important vent, get one with holes.

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#9

When Your Stager Goes A Little Nuts With House Plants

When Your Stager Goes A Little Nuts With House Plants

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Abhijeet
Community Member
8 months ago

Add some snakes too

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You couldn't find another person more suited to run the project. "Because I am a licensed realtor, I have developed a good eye for what is 'out of the ordinary' and what will perform well as a post," Simon said. "Also, I've been looking at and posting real estate content every day for 6 plus years so that helps with my judgment for what to post."

"The best performing content on Real Estate Fails is toilet content and anything that's sexual. If it looks like a penis or is provocative in any way, the audience goes crazy for it."

Another successful ongoing theme is staging fails where people try to cover up eye sores or contracting issues. The keyword here is 'try'.

#10

No

No

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Giles McArdell
Community Member
8 months ago

It puts the lotion on it's skin or else it gets the flush again.

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#11

The F**k Is This?

The F**k Is This?

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Abhijeet
Community Member
8 months ago

Its for cats

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#12

The Most Insane Apartment Complex Of All Time?

The Most Insane Apartment Complex Of All Time?

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Tomas Holicka
Community Member
8 months ago

Converted prison?

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Simon constantly searches for ways to engage his followers. "The best way to [do it] on these posts is to say something in the caption like 'describe this like it's in a property description.' That way, agents can put their humorous twist on a housing feature and highlight it in a positive light like a realtor would do in their marketing."

The man behind the show also highlighted that The Broke Agent has much more to offer; it's a full-on real estate media company with Podcasts (The Over Ask Podcast), blogs, YouTube videos, contributors, and more. "Our goal is to make real estate professionals laugh through the daily stress of the industry and also help improve their business with our marketing, consulting, and content platform."

#13

Light Mold

Light Mold

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i put the pan in panic
Community Member
8 months ago

congratulations! you just got yourself a free houseplant! or dinner, if you’re feeling lucky

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#14

The Things We See At Showings…

The Things We See At Showings…

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i put the pan in panic
Community Member
8 months ago

bad idea, good execution. at least whoever thought of this was pretty good at drawing

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#15

You Keeping This Or Updating?

You Keeping This Or Updating?

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Tomas Holicka
Community Member
8 months ago

That's a beautiful shower pod! So space-age.

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#16

Thoughts On Photoshopping A Ferrari Into Your Listing Pics?

Thoughts On Photoshopping A Ferrari Into Your Listing Pics?

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lgbt_squid.12
Community Member
8 months ago (edited)

Unpopular opinion: ferraris are ugly

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#17

Wtf Is This

Wtf Is This

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Falcon
Community Member
8 months ago

It's called a Toe-breaker.

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#18

What The Hell Is This A Pyramid?

What The Hell Is This A Pyramid?

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Angelar
Community Member
8 months ago

So, to leave this building you have to jump gracefully to your left?

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#19

"Beautiful Balcony Looking Over The Palatial Entertaining Area"

"Beautiful Balcony Looking Over The Palatial Entertaining Area"

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Julia Atkinson
Community Member
8 months ago

Ideal for an armed guard or Rapunzel cosplay

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#20

Look Away

Look Away

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May
Community Member
8 months ago

How does this even happen?

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#21

Genius Listing Photo Marketing

Genius Listing Photo Marketing

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i put the pan in panic
Community Member
8 months ago

how did they get a picture of me?

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#22

Innovative

Innovative

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Pearl
Community Member
8 months ago

aaaaaa (aaaa)

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#23

Y

Y

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Spankathon
Community Member
8 months ago

Budget Scarface

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#24

Is It?

Is It?

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Estelle
Community Member
8 months ago

Do not party here and need to pee

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#25

Whoops

Whoops

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Al Christensen
Community Member
8 months ago

Maybe this is the bathroom from the story a few days ago about the anti-masturbation family.

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#26

What In The Fresh Hell Is This?

What In The Fresh Hell Is This?

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Carena Thompson
Community Member
8 months ago

Ah yes, the sideways toilet. Sometimes you make it in the bowl, sometimes you hit the TP.

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#27

“4th Bedroom”

“4th Bedroom”

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Julia Atkinson
Community Member
8 months ago

It's a room. There's a bed in it. The car's been repossessed anyway, so what the heck

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#28

Staging In Tampa...

Staging In Tampa...

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M O'Connell
Community Member
8 months ago

I faked a bed in an empty bedroom with cardboard boxes and a couple of blankets. It's pretty common when occupants have already moved.

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#29

More Of This

More Of This

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i put the pan in panic
Community Member
8 months ago

at least they’re being honest…? unless it does suck of course

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#30

Nothing To See Here

Nothing To See Here

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KatHat
Community Member
8 months ago

This is a stupid inclusion. It wasn't a real estate listing; it was the Texas freeze in February 2021, which caused catastrophic damage due to two main reasons: 1. TX houses are not built for such weather (including water pipe insulation) and 2. MOST OF THE STATE WAS DUMPED OFF THE POWER GRID SO THAT IT WOULDN'T FAIL WHICH WAS COMPLETELY AVOIDABLE IF THE TX LEADERSHIP HAD WINTERIZED THE GRID AS THEY WERE TOLD TO DO A FULL TEN YEARS BEFORE BECAUSE EXPERTS KNEW SOMETHING LIKE THIS WOULD HAPPEN EVENTUALLY.

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Note: this post originally had 110 images. It’s been shortened to the top 30 images based on user votes.