9 Iconic Brand Logos Get Transformed Into Female Versions, And The Results Look Awesome
This year’s women’s day was all about empowering women, and more companies than ever have come together to celebrate this day.
Creative Equals, an organization aiming to support talented women and promote diversity in creative industries, has decided to replace iconic company logos with female characters in order to highlight the issues of unbalanced branding in the media.
Their logo designs include companies like Pringles, Monopoly, DreamWorks, Schwarzkopf, and Bic. Creative Equals hope that this will bring out the issues of gender inequality because according to the organization’s founder and CEO Ali Hanan, 89.5 percent of creative design directors are male and it can affect a brand’s identity.
In an interview with Dezeen, Ali Hanan stated that they are not attacking any of these brands personally, but they wanted to show a variety of examples to get people celebrating International Women’s Day and thinking about the need for equal rights.
This is not the only creative idea for International Women’s Day this year, we were already surprised by Barbie’s collection of 17 new dolls that portray inspiring women from all around the world. Also, check out how these cosplayers portrayed Disney princesses pursuing their dream professions in this inspiring photo shoot!
Scroll down to see how these iconic male mascots would look like if they were females!
More info: Creative Equals (h/t designtaxi)
Miss Pringles
Miss Monopoly
Miss Schwarzkopf
Miss Dreamworks
Miss Bic
Miss Bafta
Miss Oscar
This year’s International Women’s Day also inspired other famous companies to change their logos to honor women:
McDonald’s
MTV
506Kviews
Share on FacebookSorry I prefer them the way they are. This is just getting stupid and ridiculous
yeah... people would ask to change jesus on the cross soon... Changing Lincoln in his mémorial. it's getting stupid. being feminist is becoming extremist now.
Load More Replies...This is starting to really get to me. Um...do the mental midgets that do these types of things realize that logos and this type of thing don't really have much of anything to do with "empowering" anybody? I mean I get that there might be a good intention but W TV instead of MTV? Isn't that just wusic tv? Or WcDonalds? Changing an M to a W doesn't mean anything. I'm a SMART feminist (NOT a bad word) and I'm also a liberal person who doesn't hate Republicans. I respect everyone and their beliefs. These little trite moves are just dumb and placate....who? Don't give me anything I don't earn. Don't patronize me. Just treat me fairly and we'll be good. The rest of this is for those who aren't intelligent.
Thank you for saying so eloquently what was bouncing around in my head.
Load More Replies...Actually I always thought that the Schwarzkopf silhouette is women with short hair :D
That's the ridiculousness of many of these. Just because Schwarzkopf, Dreamworks and Bic don't have long hair, then they must be men/boys?. What is that saying about the artists idea of what a woman should be?
Load More Replies...Do you feel the empowerment, ladies? Suddenly you're paid the same as men, have equal job chances and don't face any kind of gender discrimination anymore. All thanks to a bunch of changed logos! That was easy.
Lol that was just for International Women Day (March 8th, every year)
Load More Replies...They just added long hair? That in no way indicates gender?? Who’s to say the bic person isn’t a woman? Just really confusing and pointless.
Dear Bic, I'm more concerned the image is Supposed to have a sex/gender when the head is a black orb with a white circle.
i get it, it's fun and they're well done, but doesn't this fall into the mens/womens version of things like soap, umbrellas, etc sexism stuff Bored Panda was outraged by a few weeks ago?
If this is what it takes for women to feel empowered, then they have their sights set WAY too low.
Same here. I don’t think all of the criticism in the comments is misplaced— some of the logos could *already* have been any gender, and a pony tail doesn’t empower me— but I do find it thought-provoking to find how many logos and mascots are masculine, which I never noticed before. Almost like in many cases male is the default gender, and female is the “other.”
Load More Replies...The amount of time it took for someone to come up and create these versions amazes me, only for me to take 10.6 seconds to look at the finished idea and be like.. Nah man.. But at least he did something with his spare time, I for one am sitting in a site called bored panda leaving comments wondering why the hell I'm so bored 😂
bic and dreamworks don't really work in my mind. Bic's character is non-binary and the dreamworks fisher could have been female anyway! (not all women or girls have long hair) but cool changes for all the rest! next year we should have all corporate characters change gender for the day for womans day!
Exactly. My mom kept my hair short until I was about 12, and my play clothes were from older cousins (all boys). And any bows or barettes fell right out, so that could be me sitting on the edge of the moon fishing.
Load More Replies...Why are people mad? I think it's a fun way to see the "what if?" Let loose guys and let things just be fun.
I know right. Apparently many one here don't get creative freedom in celebration of woman's day. Pretty sad when most the ones doing it are woman! Gawd chill out you haters!
Load More Replies...I get it about womens day but this is going too far!! People just need to grow up!
Right, like they should change it to the Osc-his and have a guy with a strong Boston accent host.
Load More Replies...Pretty amazed that Schwarzkopf has a man and not a woman in the logo. They're making products mostly for women.
I'm confused.. I always thought that it is a woman with short hair! Weird..
Load More Replies...I'm totally freaked out by the Pringles guy sucking in his mustache and popping it out the back of his head! So creepy!
This is just plain stupid. Aren't feminism suppose to involve BOTH men and women?This is , like many things, give praise to ONE gender: women.
Is it me or do they make the Monopoly woman about 20 years younger than the man? Agism...
They look exactly the same! It's the colour, font and design you see first. And sorry, but the BAFTA one just looks like an After and Before pic of Leonardo di Caprio or something.
I never thought about them being male logos - except the Monopoly and Pringless. Short hair to me is gender neutral thing, and Schwarzkopf's logo has the same hair my mom has had my entire childhood :O
Just imagine changing Jesus or Mohammed to women. That would be the peak of blasphemy, but so awesome at the same time.
Some of these are really nicely designed. I know this is a serious topic, and I don't want to detract from that, but as I watched this, I kept noticing that a few saw female as 'adding a ponytail'. My hair isn't a crew cut, but it is short... Too short to put into a ponytail without a fight. meanwhile, my bro is growing out his hair and it's almost longer than mine at the front. Just a thought
so, women all have long hair and wear it up/in braids? How THIS not also sexist. Give me a break!!
Come on guys, of course this is not changing the way people think and conceive ideas, but it gets some attention to where its needed. Away from daily murder reports and aww look how cute this dog is to something more important. I think in order to change the way we currently think in genders we have to be surrounded by stuff like that for quite a while. And not only to achieve real - and not only on paper - gender equality. But also to be way more environmental conscious in order to not totally destroy our species in the next 10 years.
Good work for the people who put effort into some of them, but like many here I don’t think we really need them like that or anything. I get it they’re for International Women’s day, though.
1rst of all women might choose to have mustaches too LOL ( not real or big tho cos that's something only biologically male ppl can have ) 2ndly McDonalds was just a big vag basically 😂 damn this looked almost as ridiculous as Washigton's obelisk
I love 💕 all of these not just for woman activist but they just look really cool.
For the Pringles one, with only a ponytail on that side of the had is making me so uncomfortable.
Sorry to say but the Rich aunt Pennybags above looks more like a cabaret dancer than a billionaire.. And the case of Schwarzkopf logo is just sad example of stereotypical thinking where "empowering designer" assumes that women must have always a long hair and woman's head in the logo is not feminine enough.
I don't really like this because they logos are fine the way they are and it's not like woman care that much that a logo is more masculine or is a man, it just bothers people when it is marketed towards men because it is more masculine. Also I never thought of the bic logo of actually being a guy I always just thought it was gender neutral, but whatever.
No offense, but some of these designs seem kind of simple to me to change, the title makes it sound more astounding than it seems to me. :p The mustache for monopoly and pringles is a bit too iconic to me too. :p
That's what I'm saying. They're literally changing an M to a W and making them Wusic TV and WcDonald's. It's so patronizing. Like what? M stands for man and W stands for woman? Apparently. So they should have also made their signs pink or blue as well. I mean it's absolutely ridiculous.
Load More Replies...If women could get the real deal out of making feminine version of logos.... That would be a revolution! Sadly it won't... Awesome creativity but why can't be it the other way round too... Like making male version of Rolex... It obviously has queen's crown for its logo. It's time we stop pseudo feminism matters and work on what's actual logical view. 😊
Nice idea but i do not see the point. There are other logos which contain women in them, and we have never seen them being transformed on fathers' day.
You've just learn more that the Schwarzkopf head was not a woman with short hair.
Oh so THAT's why mcdonald's changed their logo! I'm such an idiot for not realizing.
I'm a feminist and I think that these issues are completely irrelevant to the actual issues in the world that NEED feminism. Having lived in a 3rd world country for 18 years, I realized that pretty quick. There are acid attacks because the woman's family does not hand in the dowry (large quantity of money or property the wife's family give to the husband for taking care of his wife) on time, there are ladies who are forced to get an abortion because the child is a girl, some girls are forced to stay at home and have not attended school for once in their lifetime, and many more which leads to abuse and finally death. Changing logos empower nobody. People need to figure out what needs 'feminism' and what doesn't.
I really like Dremworks logo. They should really do this with female led movies
To be fair, we need to change the female company logos... Starbucks, Wendy's, Uncle Jemima, Betty Crocker, MR Butterworths, etc etc etc
Pointlessly-gendered logos & brands? 😑 https://www.buzzfeed.com/lorynbrantz/17-pointlessly-gendered-childrens-toys?utm_term=.mu54YolWq#.fsEEbaNq2 https://www.buzzfeed.com/tanyachen/bread-canadian-women-can-finally-buy?utm_term=.clD4ND3z3G#.gkkz16gqgl
Pointlessly-gendered logos & brands? 😑 https://www.buzzfeed.com/lorynbrantz/17-pointlessly-gendered-childrens-toys?utm_term=.ux0k3YrprL#.rdxorevgvV https://www.buzzfeed.com/tanyachen/bread-canadian-women-can-finally-buy?utm_term=.qsaRj093m#.hmmpq9zM8
Some person thinks that empowering women is feminizing everything instead of pledging for equality. At the same time, other people is offended if someone defines them as male or female. What a time to be alive...
This isn't feminism though. It's just b******t. Feminism is different than this.
Load More Replies...Sorry I prefer them the way they are. This is just getting stupid and ridiculous
yeah... people would ask to change jesus on the cross soon... Changing Lincoln in his mémorial. it's getting stupid. being feminist is becoming extremist now.
Load More Replies...This is starting to really get to me. Um...do the mental midgets that do these types of things realize that logos and this type of thing don't really have much of anything to do with "empowering" anybody? I mean I get that there might be a good intention but W TV instead of MTV? Isn't that just wusic tv? Or WcDonalds? Changing an M to a W doesn't mean anything. I'm a SMART feminist (NOT a bad word) and I'm also a liberal person who doesn't hate Republicans. I respect everyone and their beliefs. These little trite moves are just dumb and placate....who? Don't give me anything I don't earn. Don't patronize me. Just treat me fairly and we'll be good. The rest of this is for those who aren't intelligent.
Thank you for saying so eloquently what was bouncing around in my head.
Load More Replies...Actually I always thought that the Schwarzkopf silhouette is women with short hair :D
That's the ridiculousness of many of these. Just because Schwarzkopf, Dreamworks and Bic don't have long hair, then they must be men/boys?. What is that saying about the artists idea of what a woman should be?
Load More Replies...Do you feel the empowerment, ladies? Suddenly you're paid the same as men, have equal job chances and don't face any kind of gender discrimination anymore. All thanks to a bunch of changed logos! That was easy.
Lol that was just for International Women Day (March 8th, every year)
Load More Replies...They just added long hair? That in no way indicates gender?? Who’s to say the bic person isn’t a woman? Just really confusing and pointless.
Dear Bic, I'm more concerned the image is Supposed to have a sex/gender when the head is a black orb with a white circle.
i get it, it's fun and they're well done, but doesn't this fall into the mens/womens version of things like soap, umbrellas, etc sexism stuff Bored Panda was outraged by a few weeks ago?
If this is what it takes for women to feel empowered, then they have their sights set WAY too low.
Same here. I don’t think all of the criticism in the comments is misplaced— some of the logos could *already* have been any gender, and a pony tail doesn’t empower me— but I do find it thought-provoking to find how many logos and mascots are masculine, which I never noticed before. Almost like in many cases male is the default gender, and female is the “other.”
Load More Replies...The amount of time it took for someone to come up and create these versions amazes me, only for me to take 10.6 seconds to look at the finished idea and be like.. Nah man.. But at least he did something with his spare time, I for one am sitting in a site called bored panda leaving comments wondering why the hell I'm so bored 😂
bic and dreamworks don't really work in my mind. Bic's character is non-binary and the dreamworks fisher could have been female anyway! (not all women or girls have long hair) but cool changes for all the rest! next year we should have all corporate characters change gender for the day for womans day!
Exactly. My mom kept my hair short until I was about 12, and my play clothes were from older cousins (all boys). And any bows or barettes fell right out, so that could be me sitting on the edge of the moon fishing.
Load More Replies...Why are people mad? I think it's a fun way to see the "what if?" Let loose guys and let things just be fun.
I know right. Apparently many one here don't get creative freedom in celebration of woman's day. Pretty sad when most the ones doing it are woman! Gawd chill out you haters!
Load More Replies...I get it about womens day but this is going too far!! People just need to grow up!
Right, like they should change it to the Osc-his and have a guy with a strong Boston accent host.
Load More Replies...Pretty amazed that Schwarzkopf has a man and not a woman in the logo. They're making products mostly for women.
I'm confused.. I always thought that it is a woman with short hair! Weird..
Load More Replies...I'm totally freaked out by the Pringles guy sucking in his mustache and popping it out the back of his head! So creepy!
This is just plain stupid. Aren't feminism suppose to involve BOTH men and women?This is , like many things, give praise to ONE gender: women.
Is it me or do they make the Monopoly woman about 20 years younger than the man? Agism...
They look exactly the same! It's the colour, font and design you see first. And sorry, but the BAFTA one just looks like an After and Before pic of Leonardo di Caprio or something.
I never thought about them being male logos - except the Monopoly and Pringless. Short hair to me is gender neutral thing, and Schwarzkopf's logo has the same hair my mom has had my entire childhood :O
Just imagine changing Jesus or Mohammed to women. That would be the peak of blasphemy, but so awesome at the same time.
Some of these are really nicely designed. I know this is a serious topic, and I don't want to detract from that, but as I watched this, I kept noticing that a few saw female as 'adding a ponytail'. My hair isn't a crew cut, but it is short... Too short to put into a ponytail without a fight. meanwhile, my bro is growing out his hair and it's almost longer than mine at the front. Just a thought
so, women all have long hair and wear it up/in braids? How THIS not also sexist. Give me a break!!
Come on guys, of course this is not changing the way people think and conceive ideas, but it gets some attention to where its needed. Away from daily murder reports and aww look how cute this dog is to something more important. I think in order to change the way we currently think in genders we have to be surrounded by stuff like that for quite a while. And not only to achieve real - and not only on paper - gender equality. But also to be way more environmental conscious in order to not totally destroy our species in the next 10 years.
Good work for the people who put effort into some of them, but like many here I don’t think we really need them like that or anything. I get it they’re for International Women’s day, though.
1rst of all women might choose to have mustaches too LOL ( not real or big tho cos that's something only biologically male ppl can have ) 2ndly McDonalds was just a big vag basically 😂 damn this looked almost as ridiculous as Washigton's obelisk
I love 💕 all of these not just for woman activist but they just look really cool.
For the Pringles one, with only a ponytail on that side of the had is making me so uncomfortable.
Sorry to say but the Rich aunt Pennybags above looks more like a cabaret dancer than a billionaire.. And the case of Schwarzkopf logo is just sad example of stereotypical thinking where "empowering designer" assumes that women must have always a long hair and woman's head in the logo is not feminine enough.
I don't really like this because they logos are fine the way they are and it's not like woman care that much that a logo is more masculine or is a man, it just bothers people when it is marketed towards men because it is more masculine. Also I never thought of the bic logo of actually being a guy I always just thought it was gender neutral, but whatever.
No offense, but some of these designs seem kind of simple to me to change, the title makes it sound more astounding than it seems to me. :p The mustache for monopoly and pringles is a bit too iconic to me too. :p
That's what I'm saying. They're literally changing an M to a W and making them Wusic TV and WcDonald's. It's so patronizing. Like what? M stands for man and W stands for woman? Apparently. So they should have also made their signs pink or blue as well. I mean it's absolutely ridiculous.
Load More Replies...If women could get the real deal out of making feminine version of logos.... That would be a revolution! Sadly it won't... Awesome creativity but why can't be it the other way round too... Like making male version of Rolex... It obviously has queen's crown for its logo. It's time we stop pseudo feminism matters and work on what's actual logical view. 😊
Nice idea but i do not see the point. There are other logos which contain women in them, and we have never seen them being transformed on fathers' day.
You've just learn more that the Schwarzkopf head was not a woman with short hair.
Oh so THAT's why mcdonald's changed their logo! I'm such an idiot for not realizing.
I'm a feminist and I think that these issues are completely irrelevant to the actual issues in the world that NEED feminism. Having lived in a 3rd world country for 18 years, I realized that pretty quick. There are acid attacks because the woman's family does not hand in the dowry (large quantity of money or property the wife's family give to the husband for taking care of his wife) on time, there are ladies who are forced to get an abortion because the child is a girl, some girls are forced to stay at home and have not attended school for once in their lifetime, and many more which leads to abuse and finally death. Changing logos empower nobody. People need to figure out what needs 'feminism' and what doesn't.
I really like Dremworks logo. They should really do this with female led movies
To be fair, we need to change the female company logos... Starbucks, Wendy's, Uncle Jemima, Betty Crocker, MR Butterworths, etc etc etc
Pointlessly-gendered logos & brands? 😑 https://www.buzzfeed.com/lorynbrantz/17-pointlessly-gendered-childrens-toys?utm_term=.mu54YolWq#.fsEEbaNq2 https://www.buzzfeed.com/tanyachen/bread-canadian-women-can-finally-buy?utm_term=.clD4ND3z3G#.gkkz16gqgl
Pointlessly-gendered logos & brands? 😑 https://www.buzzfeed.com/lorynbrantz/17-pointlessly-gendered-childrens-toys?utm_term=.ux0k3YrprL#.rdxorevgvV https://www.buzzfeed.com/tanyachen/bread-canadian-women-can-finally-buy?utm_term=.qsaRj093m#.hmmpq9zM8
Some person thinks that empowering women is feminizing everything instead of pledging for equality. At the same time, other people is offended if someone defines them as male or female. What a time to be alive...
This isn't feminism though. It's just b******t. Feminism is different than this.
Load More Replies...
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