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Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected
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Advertising, Product Design5 years ago

Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected

If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month.

“Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the pride Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavor. The vibrant confectionery first ditched its colors for 2016 London Pride. Still, while many people consider it to be a fun and harmless marketing campaign and an attempt to raise social awareness, not everybody agrees, and some have even complained that it’s racist. We’ve compiled the best comments that the Internet had to share on this topic below. What do you think? Let us know in the comments below.

Skittles has decided to ditch the famous rainbow in honor of pride month

Image credits: thehealthyherbivore

Both the packaging and the candy were turned white for the limited-edition pride version

Image credits: imgracelouise

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow”

Image credits: skittles

They’ve also decided to donate 2p per pack to LGBT charities

Image credits: emzielouu

Immediately after release some people started complaining that the campaign was discriminatory

While other weren’t happy that they couldn’t identify their favourite flavours

But mostly the company received positive feedback, saying it was brilliant and supportive

 What do you think?

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Shana
Community Member
5 years ago

I'm seriously getting tired of this crap. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!" You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-

Ironcat_xox
Community Member
5 years ago

It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists

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Karolien Soete
Community Member
5 years ago

Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!

Laury M.
Community Member
5 years ago

It's white as in "blank canvas", not as in "white people". I understand being concerned about racism (I usually am) but this is a useless association. It's a bit like complaining about white being the default colour for paper.

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Isaura Scarlet
Community Member
5 years ago

If you combine all the rainbow colors, it makes white. No problem with that. Or maybe the light spectrum is racist, who knows ? I guess they wanted to represent unification. There's no reason to be offended.

Brigitte
Community Member
5 years ago

My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.

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Shana
Community Member
5 years ago

I'm seriously getting tired of this crap. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!" You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-

Ironcat_xox
Community Member
5 years ago

It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists

Load More Replies...
Karolien Soete
Community Member
5 years ago

Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!

Laury M.
Community Member
5 years ago

It's white as in "blank canvas", not as in "white people". I understand being concerned about racism (I usually am) but this is a useless association. It's a bit like complaining about white being the default colour for paper.

Load More Replies...
Isaura Scarlet
Community Member
5 years ago

If you combine all the rainbow colors, it makes white. No problem with that. Or maybe the light spectrum is racist, who knows ? I guess they wanted to represent unification. There's no reason to be offended.

Brigitte
Community Member
5 years ago

My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.

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