Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected
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If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month.
“Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the pride Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavor. The vibrant confectionery first ditched its colors for 2016 London Pride. Still, while many people consider it to be a fun and harmless marketing campaign and an attempt to raise social awareness, not everybody agrees, and some have even complained that it’s racist. We’ve compiled the best comments that the Internet had to share on this topic below. What do you think? Let us know in the comments below.
Skittles has decided to ditch the famous rainbow in honor of pride month
Image credits: thehealthyherbivore
Both the packaging and the candy were turned white for the limited-edition pride version
Image credits: imgracelouise
“Only one rainbow matters this pride. Give the rainbow, taste the rainbow”
Image credits: skittles
They’ve also decided to donate 2p per pack to LGBT charities
Image credits: emzielouu
Immediately after release some people started complaining that the campaign was discriminatory
While other weren’t happy that they couldn’t identify their favourite flavours
But mostly the company received positive feedback, saying it was brilliant and supportive
What do you think?
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I'm seriously getting tired of this c**p. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!" You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-
It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists
What's this world coming to...
I've given thought to living in the middle of no where. I believe it's only a matter of time before sneezing is viewed as an act of a political, sexist, repressive hate crime.
*a-a-ACHOO* "there she is! the homophobic racist one!"
Hey, man! Black shirts matter!
Isn't the white colour a mix of all others? Screw the politically correct! Even in Brazil this c**p is happening...
With pigments (paints, dyes, etc), white is the absence of all colors and black is the presence of all colors. With light ((not the case here), white is the presence of all colors and black is the absence of them.
I am offended that you are offended about people being offended . . . ;)
Pablo Sheldon, I'm deeply offended that you are offended and I must point out that your words indicate a great deal of micro-aggression and repressed anger, which I can extrapolate to mean that you've burped a few times in your life..... ***Am being silly****
*mind blown*
Plus, I like white. It's clean and looks very neat. It's easy to clean (usually) because you can see where the dirt is. But I'm sure I'll get called racist or something because people are just that dense and r******d.
Why don’t people just have printer paper be black too just to avoid all this. 🙄 people these days are going to be the death of me
If people are getting so offended, then paint them with food coloring
This reminds me of that one tumblr post saying that calling teeth white was racist.
This comment has been deleted.
Amen, Shana! My hubby got death threats on Twitter from due to ignorance @ the man who martyred himself to save the ppl who were outraged!
Oh my god, I know! It's beginning to p**s me off!
This comment is hidden. Click here to view.
So tired that the only time you feel worthy of commenting about race and racism is all due to comments disliking white as the chosen colour to represent inclusion...that's so white of you...smh
Oh, so are you following my every comment then, everything I ever post and say? Because apparantly this is the "only time I feel worthy of commenting". Seriously, "that's so white of you"... wtf? I don't care what race or color people are, what religion they have, what they identify as. If people are nice to me, I'll be nice to them. But all this bs about colors just needs to stop. Someone tries to make a fun campaign and they b***h about it.
Oh, and you think you're an authority figure to simply intuit that, magically? Presumptuous, much? 12189536_1...7dcf3a.jpg
This comment is hidden. Click here to view.
F**k the faggots and their rainbow...they might like it
Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!
It's white as in "blank canvas", not as in "white people". I understand being concerned about racism (I usually am) but this is a useless association. It's a bit like complaining about white being the default colour for paper.
If you write on black paper with a white pen are you racist? Woah, I think I just blew my own mind...
Yeah, white paper is racist!
How to have people ignore the part about how paper =/= people just to be passive-aggressive about people complaining about racism. You go guys, that's like super smart.
Dane Pearson - yeah, the Virtue Signaling Squad would surely accuse you of cultural appropriation...!
Preach!
Laura M. Your comment is awesome, and the comparison is brilliant! I'd like to subscribe to your newsletter. :D
Actually, all the colors combined make black. Which is why if you black on a sunny day, you're hotter- the color absorbs ALL of the colors. White, however, rejects ALL of the colors. I guess you skipped that day in physics class, huh? Anyway, it's called a marketing ploy. The only reason the skittles aren't black is because people wouldn't wanna eat them supposedly. (I would, but I'm gothic like that.) It's just to sell more candy. I'm unconcerned here about the racial connotations because people are extra sometimes... I don't like that it's supposed to mean inclusiveness in color, but I think the whole message goes over people's heads. Skittles without colors, are just...skittles...and if you couldn't judge until you "tasted" each person, like a skittle, then it'd be harder to judge. But it isn't that simple. People judge on size, shape, and everything else.
All the colours in PIGMENTS makes black (actually, more like a very dark brown even). All the colours in LIGHT, and in RAINBOWS, makes white, which is exactly what Karolien said. I guess you skipped THAT day in physics.
I wrote "That was my first thought too" and it somehow duplicated that comment to a bunch of posts. Now it looks like I replied that to everybody WTF?!
LOL Shana, you seriously going to bash me on my physics... Because you are so interested in my knowledge, I'm happy to tell you that I did not skip anything.... Maybe read my comment before you answer in such a condescending way.
Personally I wouldn't eat them because it would remind me of black licorice. Last time I had that I nearly lost my lunch ;-;
OMG SO TRUE! Your comment should be all over the internet.
Exactly!
That was my first thought too.
Full Name, I was LOL when you said this comment autoposted multiple times. I will upvote them all bc I needed the laugh. Thank you! {:D
So that means prism ia racism thing nowdays..
Spot on, Karolien! Btw I love your name. Is it a sp variation on the name Carolyn or pronounced differently? If you don't mind my asking...
White is the absence of all color.
Not in light, only in pigment, and since Skittles' slogan is "taste the rainbow", it's still appropriate.
If you combine all the rainbow colors, it makes white. No problem with that. Or maybe the light spectrum is racist, who knows ? I guess they wanted to represent unification. There's no reason to be offended.
My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.
Exactly lol they did it to let LGBT pride flag be the rainbow getting attention during pride
Ew clear skittles lol
How dare the light bounce from objects in a way that makes different colors, also my own eyes offend me because they perceive colors, racist eyes
White is absence of colors, mix of all colors make black.
Yes Sergio, if we're talking about pigments (subtractive color). If we talk about light, a sum of all colors makes white, while the absence of colors is black (additive color). Since we're talking about a rainbow, it pretty much means we're talking about light - so white is a mix of all of them :)
No, it depends on how you look at it. White is when all colors are reflected. So you see all wavelengths of light reflected off and when all of them are combined simultaneously that makes white. Black is when no wavelengths are reflected, and all are absorbed. Your eyes do not perceive any of the colors so nothing is shown. You could look at it as what color the object absorbs, or what color(s) your eye perceives. Is a green object really green when in fact green is what is reflected?
I'm seriously getting tired of this c**p. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!" You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-
It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists
What's this world coming to...
I've given thought to living in the middle of no where. I believe it's only a matter of time before sneezing is viewed as an act of a political, sexist, repressive hate crime.
*a-a-ACHOO* "there she is! the homophobic racist one!"
Hey, man! Black shirts matter!
Isn't the white colour a mix of all others? Screw the politically correct! Even in Brazil this c**p is happening...
With pigments (paints, dyes, etc), white is the absence of all colors and black is the presence of all colors. With light ((not the case here), white is the presence of all colors and black is the absence of them.
I am offended that you are offended about people being offended . . . ;)
Pablo Sheldon, I'm deeply offended that you are offended and I must point out that your words indicate a great deal of micro-aggression and repressed anger, which I can extrapolate to mean that you've burped a few times in your life..... ***Am being silly****
*mind blown*
Plus, I like white. It's clean and looks very neat. It's easy to clean (usually) because you can see where the dirt is. But I'm sure I'll get called racist or something because people are just that dense and r******d.
Why don’t people just have printer paper be black too just to avoid all this. 🙄 people these days are going to be the death of me
If people are getting so offended, then paint them with food coloring
This reminds me of that one tumblr post saying that calling teeth white was racist.
This comment has been deleted.
Amen, Shana! My hubby got death threats on Twitter from due to ignorance @ the man who martyred himself to save the ppl who were outraged!
Oh my god, I know! It's beginning to p**s me off!
This comment is hidden. Click here to view.
So tired that the only time you feel worthy of commenting about race and racism is all due to comments disliking white as the chosen colour to represent inclusion...that's so white of you...smh
Oh, so are you following my every comment then, everything I ever post and say? Because apparantly this is the "only time I feel worthy of commenting". Seriously, "that's so white of you"... wtf? I don't care what race or color people are, what religion they have, what they identify as. If people are nice to me, I'll be nice to them. But all this bs about colors just needs to stop. Someone tries to make a fun campaign and they b***h about it.
Oh, and you think you're an authority figure to simply intuit that, magically? Presumptuous, much? 12189536_1...7dcf3a.jpg
This comment is hidden. Click here to view.
F**k the faggots and their rainbow...they might like it
Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!
It's white as in "blank canvas", not as in "white people". I understand being concerned about racism (I usually am) but this is a useless association. It's a bit like complaining about white being the default colour for paper.
If you write on black paper with a white pen are you racist? Woah, I think I just blew my own mind...
Yeah, white paper is racist!
How to have people ignore the part about how paper =/= people just to be passive-aggressive about people complaining about racism. You go guys, that's like super smart.
Dane Pearson - yeah, the Virtue Signaling Squad would surely accuse you of cultural appropriation...!
Preach!
Laura M. Your comment is awesome, and the comparison is brilliant! I'd like to subscribe to your newsletter. :D
Actually, all the colors combined make black. Which is why if you black on a sunny day, you're hotter- the color absorbs ALL of the colors. White, however, rejects ALL of the colors. I guess you skipped that day in physics class, huh? Anyway, it's called a marketing ploy. The only reason the skittles aren't black is because people wouldn't wanna eat them supposedly. (I would, but I'm gothic like that.) It's just to sell more candy. I'm unconcerned here about the racial connotations because people are extra sometimes... I don't like that it's supposed to mean inclusiveness in color, but I think the whole message goes over people's heads. Skittles without colors, are just...skittles...and if you couldn't judge until you "tasted" each person, like a skittle, then it'd be harder to judge. But it isn't that simple. People judge on size, shape, and everything else.
All the colours in PIGMENTS makes black (actually, more like a very dark brown even). All the colours in LIGHT, and in RAINBOWS, makes white, which is exactly what Karolien said. I guess you skipped THAT day in physics.
I wrote "That was my first thought too" and it somehow duplicated that comment to a bunch of posts. Now it looks like I replied that to everybody WTF?!
LOL Shana, you seriously going to bash me on my physics... Because you are so interested in my knowledge, I'm happy to tell you that I did not skip anything.... Maybe read my comment before you answer in such a condescending way.
Personally I wouldn't eat them because it would remind me of black licorice. Last time I had that I nearly lost my lunch ;-;
OMG SO TRUE! Your comment should be all over the internet.
Exactly!
That was my first thought too.
Full Name, I was LOL when you said this comment autoposted multiple times. I will upvote them all bc I needed the laugh. Thank you! {:D
So that means prism ia racism thing nowdays..
Spot on, Karolien! Btw I love your name. Is it a sp variation on the name Carolyn or pronounced differently? If you don't mind my asking...
White is the absence of all color.
Not in light, only in pigment, and since Skittles' slogan is "taste the rainbow", it's still appropriate.
If you combine all the rainbow colors, it makes white. No problem with that. Or maybe the light spectrum is racist, who knows ? I guess they wanted to represent unification. There's no reason to be offended.
My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.
Exactly lol they did it to let LGBT pride flag be the rainbow getting attention during pride
Ew clear skittles lol
How dare the light bounce from objects in a way that makes different colors, also my own eyes offend me because they perceive colors, racist eyes
White is absence of colors, mix of all colors make black.
Yes Sergio, if we're talking about pigments (subtractive color). If we talk about light, a sum of all colors makes white, while the absence of colors is black (additive color). Since we're talking about a rainbow, it pretty much means we're talking about light - so white is a mix of all of them :)
No, it depends on how you look at it. White is when all colors are reflected. So you see all wavelengths of light reflected off and when all of them are combined simultaneously that makes white. Black is when no wavelengths are reflected, and all are absorbed. Your eyes do not perceive any of the colors so nothing is shown. You could look at it as what color the object absorbs, or what color(s) your eye perceives. Is a green object really green when in fact green is what is reflected?