If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month.
“Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the pride Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavor. The vibrant confectionery first ditched its colors for 2016 London Pride. Still, while many people consider it to be a fun and harmless marketing campaign and an attempt to raise social awareness, not everybody agrees, and some have even complained that it’s racist. We’ve compiled the best comments that the Internet had to share on this topic below. What do you think? Let us know in the comments below.
Skittles has decided to ditch the famous rainbow in honor of pride month
Image credits: thehealthyherbivore
Both the packaging and the candy were turned white for the limited-edition pride version
Image credits: imgracelouise
“Only one rainbow matters this pride. Give the rainbow, taste the rainbow”
Image credits: skittles
They’ve also decided to donate 2p per pack to LGBT charities
Image credits: emzielouu
Immediately after release some people started complaining that the campaign was discriminatory
While other weren’t happy that they couldn’t identify their favourite flavours
But mostly the company received positive feedback, saying it was brilliant and supportive
What do you think?
1.5MviewsShare on Facebook