Bored Panda works better on our iPhone app
Continue in app Continue in browser
BoredPanda Add Post

The Bored Panda iOS app is live! Fight boredom with iPhones and iPads here.

Skittles Gives Up Its Colors In Honor Of London Pride
444points
User submission
17.7K
57.3K
Advertising5 years ago

Skittles Gives Up Its Colors In Honor Of London Pride

This weekend the London Pride parade took place and Skittles decided to show their support for the LGBT community by ditching its vibrant colors, because “only one rainbow deserves to be the centre of attention.”

“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room,” writes Skittles in their campaign created with the help of adam&eveDDB. “You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.”

(h/t: designtaxi)

“Only one rainbow deserves to be the centre of attention”

Full text:

“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it.

Have a great day, Pride.

From Skittles.”

57Kviews

Share on Facebook
Popular on Bored Panda
Share your thoughts
Awkward dog
Community Member
5 years ago

I think this is really cool of them to do that. To me it does show respect because the pride flag is rainbow and they wanted that to be the only thing rainbow that mattered that day. I really like this a lot, especially since I'm part of the LGBT community. I agree with Crystal Rose when she said "I love skittles and now I love them even more!"

Sandra Delaney
Community Member
5 years ago

This comment is hidden. Click here to view.

Fantastic work-from-home opportunity for everyones... Work for three to eight hrs a day and start getting paid in the range of 5000-12000 dollars a month..70l. Weekly payments... Find out more HERE----> Wagemax30.COM

Load More Replies...
Samir Santos
Community Member
5 years ago

We ARE going to celebrate PRIDE every singleee year, until you homophobes understand that it is not about trying to be better or more importante, it is about demanding respect. The day gays have the same rights and respect that straight people, than we will stop celebrating pride. You can cry allyou want, but more and more brands will support PRIDE every single year until you accept it and understand it. Cry, call the whambulance, threat brands to not consume their products anymore (they know you will, this argument is sooo tired) do whatever you want, but our movement is growing stronger every single day.

Jasminka Tanner
Community Member
5 years ago

This comment is hidden. Click here to view.

No these disgusting pigs need to die

Load More Replies...
Antonia
Community Member
5 years ago

Wow that's super cool AND creative, but also meaningful! Also, it's sure to piss off homophobes who like Skittles 'cause they'll feel 'affected' lol :D

Load More Comments
Awkward dog
Community Member
5 years ago

I think this is really cool of them to do that. To me it does show respect because the pride flag is rainbow and they wanted that to be the only thing rainbow that mattered that day. I really like this a lot, especially since I'm part of the LGBT community. I agree with Crystal Rose when she said "I love skittles and now I love them even more!"

Sandra Delaney
Community Member
5 years ago

This comment is hidden. Click here to view.

Fantastic work-from-home opportunity for everyones... Work for three to eight hrs a day and start getting paid in the range of 5000-12000 dollars a month..70l. Weekly payments... Find out more HERE----> Wagemax30.COM

Load More Replies...
Samir Santos
Community Member
5 years ago

We ARE going to celebrate PRIDE every singleee year, until you homophobes understand that it is not about trying to be better or more importante, it is about demanding respect. The day gays have the same rights and respect that straight people, than we will stop celebrating pride. You can cry allyou want, but more and more brands will support PRIDE every single year until you accept it and understand it. Cry, call the whambulance, threat brands to not consume their products anymore (they know you will, this argument is sooo tired) do whatever you want, but our movement is growing stronger every single day.

Jasminka Tanner
Community Member
5 years ago

This comment is hidden. Click here to view.

No these disgusting pigs need to die

Load More Replies...
Antonia
Community Member
5 years ago

Wow that's super cool AND creative, but also meaningful! Also, it's sure to piss off homophobes who like Skittles 'cause they'll feel 'affected' lol :D

Load More Comments
Popular on Bored Panda
Popular on Bored Panda
User Submissions
Also on Bored Panda
Also on Bored Panda