ADVERTISEMENT

Companies spend a lot of time and money trying to personalize their brand. The idea is to make it seem trusted and familiar like an old friend that can always be relied upon in times of need. Even though it's clearly an illusion, corporations want your money and your loyalty and little else. Some people do feel a strong personal connection to a certain brand that ensures that they will remain customers for life.

Canadian artist Sillvi featured on Bored Panda recently when he transformed some of the most popular brands of soda into anime characters that you can really get a feel for. Now he's back with more, expanding on his concept to encompass even more famous brands, from Ford to Mcdonalds. Scroll down below to check his drawing ideas out for yourself, and let us know what you think in the comments!

More info: Instagram | Facebook

#1

Popular-Brands-Characters-Illustrator-Sillvi

sillvi_illustrations Report

Add photo comments
POST
flashdog220 avatar
KCanadian
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Have completely unhealthy food and nobody bats an eye, tell someone the ice cream machine is broken and everyone loses their mind!"

View More Replies...
View more commentsArrow down menu

“Artistically, I’ve been experimenting with various different themes that encourage engagement on social media,” Sillvi told Bored Panda. “I came to the conclusion that people react better to things that they are already familiar with, for example, pre-existing characters, logos, and so on. So, I’ve decided to put my own twist on famous brand character drawings to make them even more unique.”

#2

Popular-Brands-Characters-Illustrator-Sillvi

sillvi_illustrations Report

Add photo comments
POST
lechnerava avatar
Ani Archeron
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He ... kind of reminds me of Ford Prefect? From Hitchhiker's Guide to the Galaxy? Is it the eyes?

View More Replies...
View more commentsArrow down menu

“Each of the anime drawings took me about two hours to complete and since I have 32 of them, I’ve spent about 64 hours on this project.”

And the artist put a lot of careful consideration into each of the illustrations, delving into the research when doing his soda characters. “While developing my characters, I mostly focused on two elements: the aesthetics of the logo itself and the taste of the soda. I also drank a few of them before drawing their characters.”

ADVERTISEMENT

When it comes to the cool drawings, Sillvi has a few favorites, but for him, there’s one that he’s most happy with. “I like Barq’s Root Beer the most. I would definitely want to be friends with that guy.”

For those of you who don’t know, Barq’s is an American soft drink. It was created by Edward Barq and bottled since the turn of the 20th century. Owned by the Barq family but bottled by the Coca-Cola Company, it was known as Barq’s Famous Olde Tyme Root Beer until 2012.

ADVERTISEMENT
#9

Popular-Brands-Characters-Illustrator-Sillvi

sillvi_illustrations Report

Add photo comments
POST
crabcrab avatar
Hans
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This maybe applies to the "bullie" (old VW busses), but the current brand image is vastly different. You could rather show managers cheating on exhaust protocols...

View More Replies...
View more commentsArrow down menu
#12

Popular-Brands-Characters-Illustrator-Sillvi

sillvi_illustrations Report

Add photo comments
POST
wynandcoetzee avatar
Withnail
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wendy's definitely has a sharp tongued, witty and edgy social media team. But I'm sure why her boobs are popping out ¯\_(°_o)_/¯

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
#17

Popular-Brands-Characters-Illustrator-Sillvi

sillvi_illustrations Report

Add photo comments
POST
wasp avatar
わsp
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Elon musk is a cat girl though. https://twitter.com/elonmusk/status/1055653541317042177?lang=en

View More Replies...
View more commentsArrow down menu
#22

Popular-Brands-Characters-Illustrator-Sillvi

sillvi_illustrations Report

Add photo comments
POST
trevor_dennis_12 avatar
Trevor Dennis
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I am not sure how worthy Jeep are of this rugged depiction of the brand. In the UK, they mostly used for the school run. I don't know so much about America, but I am currently reading a novel where a Grand Cherokee SLI is the car of choice of the boss of a Drug cartel.

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
See Also on Bored Panda
ADVERTISEMENT
See Also on Bored Panda