The Librairie Mollat, the first independent bookstore in France, is continuing with their goal to match as many people with books as possible.
Over a year ago this bookstore simply blew up online with their fun and unique take on "don't judge a book by its cover." The employees started sharing images of real people, themselves and their customers, extending the pictures of the book covers.
Now the bookstore has close to 64k followers on Instagram who love the creative take on book promotion.
Take a look at some of these amazing pictures and vote for the best.
More info: Instagram