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The 2017 Cannes Festival has ended, and Ogilvy Chicago won big this year. Their campaign for the shoe polish brand Kiwi won not one but two Lions this year in Print and Publishing - bronze and gold.
Titled "Portraits Completed", the award-winning campaign completes the bottom half of famous paintings to reveal the subjects' shoes. Plus, the exhibition is also complemented by an audio tour that provides viewers with real art history while clevery weaving the brand Kiwi into its narratives. You can check out pics from the exhibition below.
More info: canneslions.com (h/t)
This post may include affiliate links.
#1
Pierre-auguste Renoir, Portrait Of Jeanne Samary
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#2
Johannes Vermeer, Girl With A Pearl Earring
#3
Vincent Van Gogh, Self Portrait
#4
Leonardo Da Vinci, Mona Lisa
#7
Paul Cézanne, Self Portrait With Beret
#8
Rembrandt Van Rijn, Self Portrait
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What do you think ?
Paul O'Connor 8 years ago
These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
Load More Replies... Paul O'Connor 8 years ago
These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
Load More Replies...
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