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The 2017 Cannes Festival has ended, and Ogilvy Chicago won big this year. Their campaign for the shoe polish brand Kiwi won not one but two Lions this year in Print and Publishing - bronze and gold.
Titled "Portraits Completed", the award-winning campaign completes the bottom half of famous paintings to reveal the subjects' shoes. Plus, the exhibition is also complemented by an audio tour that provides viewers with real art history while clevery weaving the brand Kiwi into its narratives. You can check out pics from the exhibition below.
More info: canneslions.com (h/t)
This post may include affiliate links.
#1
Pierre-auguste Renoir, Portrait Of Jeanne Samary
Ann Ros'a 8 years ago
It's a brand that makes shoe polish. Hence the portraits wearing shoes. 👠👡👢👞👟
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#2
Johannes Vermeer, Girl With A Pearl Earring
Wendy 8 years ago
Kiwi makes more than polish. They make shoe cleaners, laces, etc.
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#3
Vincent Van Gogh, Self Portrait
#4
Leonardo Da Vinci, Mona Lisa
Ann Ros'a 8 years ago
Yes the way her arms are, she looks like she is sitting.
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#7
Paul Cézanne, Self Portrait With Beret
Alejandro Yanaculis 8 years ago
Besides that not being the point of the campaign, you are wrong.
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#8
Rembrandt Van Rijn, Self Portrait
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What do you think ?
Paul O'Connor 8 years ago
These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
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Flora Polvado 8 years ago
The bottom third would be more accurate. Hope someone does the middle. The were awesome!
Load More Replies... Mimis Nachbarin 8 years ago
I am sorry, that is indeed a very cute, playfull, funny idea - but not art. Art isn't about copying other artist style (and not all of these copies are perfect, to be honest, the Renoir or the Van Gogh f.e. are far from the original). Good copying is artisanry. Quite the opposite of art. Nevertheless very nice idea. But stop saying it is art.
endelbendel 8 years ago
They are all bound to be shoes. But could have been funny non-sequitors.
Paul O'Connor 8 years ago
These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
Load More Replies... Flora Polvado 8 years ago
The bottom third would be more accurate. Hope someone does the middle. The were awesome!
Load More Replies... Mimis Nachbarin 8 years ago
I am sorry, that is indeed a very cute, playfull, funny idea - but not art. Art isn't about copying other artist style (and not all of these copies are perfect, to be honest, the Renoir or the Van Gogh f.e. are far from the original). Good copying is artisanry. Quite the opposite of art. Nevertheless very nice idea. But stop saying it is art.
endelbendel 8 years ago
They are all bound to be shoes. But could have been funny non-sequitors.
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