The 2017 Cannes Festival has ended, and Ogilvy Chicago won big this year. Their campaign for the shoe polish brand Kiwi won not one but two Lions this year in Print and Publishing - bronze and gold.
Titled "Portraits Completed", the award-winning campaign completes the bottom half of famous paintings to reveal the subjects' shoes. Plus, the exhibition is also complemented by an audio tour that provides viewers with real art history while clevery weaving the brand Kiwi into its narratives. You can check out pics from the exhibition below.
More info: canneslions.com (h/t)
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Pierre-auguste Renoir, Portrait Of Jeanne Samary
It's a brand that makes shoe polish. Hence the portraits wearing shoes. 👠👡👢👞👟
Load More Replies...Johannes Vermeer, Girl With A Pearl Earring
Kiwi makes more than polish. They make shoe cleaners, laces, etc.
Load More Replies...Vincent Van Gogh, Self Portrait
Leonardo Da Vinci, Mona Lisa
Yes the way her arms are, she looks like she is sitting.
Load More Replies...Paul Cézanne, Self Portrait With Beret
Besides that not being the point of the campaign, you are wrong.
Load More Replies...Rembrandt Van Rijn, Self Portrait
These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
Load More Replies...The bottom third would be more accurate. Hope someone does the middle. The were awesome!
Load More Replies...I am sorry, that is indeed a very cute, playfull, funny idea - but not art. Art isn't about copying other artist style (and not all of these copies are perfect, to be honest, the Renoir or the Van Gogh f.e. are far from the original). Good copying is artisanry. Quite the opposite of art. Nevertheless very nice idea. But stop saying it is art.
They are all bound to be shoes. But could have been funny non-sequitors.
These days you can have a computer take a photo and paint it in the exact style of a painting. I imagine they staged the photos with period specific details etc. and ran them through the software.
Load More Replies...The bottom third would be more accurate. Hope someone does the middle. The were awesome!
Load More Replies...I am sorry, that is indeed a very cute, playfull, funny idea - but not art. Art isn't about copying other artist style (and not all of these copies are perfect, to be honest, the Renoir or the Van Gogh f.e. are far from the original). Good copying is artisanry. Quite the opposite of art. Nevertheless very nice idea. But stop saying it is art.
They are all bound to be shoes. But could have been funny non-sequitors.
