New York Delis Became My Inspiration For Creating Versatile Fashion To Balance Urban Noise

Brooklyn based designer, Elena Zaharova, launched her new collection dedicated to New York’s ubiquitous corner store; the deli. A deli is a local shop, usually family-owned and always a good choice for whatever we’re craving. Delis are as [visually] noisy and busy as our urban life, and Figura minimal designs are to find your balance in the city.

Deli is short for delicatessen, so is a new dress — why not to treat yourself to something lush? Figura-wear is as versatile and offers as much daily comfort as delis.

Credits: Anna Sergeeva (photography), Katerina Katakalides and Imani Curry-Johnson (modeling), Mariko Hartman (make-up and hair), Elena Zaharova (styling), Artur Paykin (Digital Art Director)

More info: figura.co

New York Delis Became My Inspiration For Creating Versatile Fashion To Balance Urban Noise