Creators of the card game Exploding Kittens, Elan Lee and Shane Small, have teamed up with webcomic Matthew Inman of The Oatmeal for a noble mission – end the cat nudity. Unlike the catchy mission plan suggests, the project is not a kitty costumes business but instead refers to putting collars on your indoor feline friends so people know they are lost cats and not outdoor cats.
To spread the mission in a fun way they created a series of cat illustrations depicting lost indoor cats as “convicts,” clad in bright orange collars. Their hope for the now viral #KittyConvict campaign is to start a social trend that they makes people more aware of lost cats and return them home. Inman teamed up with GoTags to create two orange collars that people can buy on Amazon. The team used the extra revenue from their Exploding Kittens game sales to provide a subsidized price for the collars. “I don’t know if it will work,” Inman told KING5. “It’s a tall order. We’re asking the world to change their perception of what a collar should be.”
The statistics the website provides on loss and return rates of indoor cats differ from that of the ASPCA, which provides a more optimist outlook. According to the ASPCA study, 15 percent of pet owners lost a cat or dog within the past five years and out of those lost pets, 93 percent of dogs and 74 percent of cats were recovered. Still, Dr. Emily Weiss, a certified applied animal behaviorist and vice president of shelter research and development for the ASPCA, agrees that there are more difficulties when it comes to finding lost cats. When people see a lost cat they are more likely to assume it is an outdoor pet, whereas dogs are more often reported.
Scroll below to see the cartoons from the kitty campaign!