In 2015 Lithuanian fashion designers and filmmakers started a unique project ANTIIDEAL (lith. ANTIIDEALAS). The aim of the project is to spend an enriching time together and wipe out the stereotypes, ignorance and fear that usually comes with the phenomenon of mental disability.


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Though mentally disabled people in Lithuania have their living centers, events and laws they still seem to be dissociated from “normal” society. They’re being humiliated or ignored in public, the workers and disabled people feel shame to show themselves in public places. To fight this the author of a project Irma Bogdanovičiūtė invited the most talented young Lithuanian fashion designers Rūta Lendraitytė UTALLA, Vidmina Stasiulytė, Milita Balčaitytė and Elzė Sakalinskaitė (INDIGO TEKSTILE studio), Modesta Kremerytė KREMER and Aleksandra Glušinatė to visit and make a contact with mentally disabled people from Markučiai daycare center in Vilnius, Lithuania. The concept was to create a clothing collection and a documentary film and reflect the insights and experience that artists and models gained and to encourage everyone else not to be afraid to contact. Also to express the personality of a model through her or his clothes and to contemplate and widen the idea of beauty and fashion in totally different way.

Every week designers used to come and spend time in daycare centre watching the visitors living their everyday life – doing sports, theatre, painting, going for a walk to the city, visiting museums and shops. In the end designers chose 8 visitors (of 63) and decided to work with them personally. The models are Ramūnas Nausėdas, Petras Liutkevičius, Indraja Kalnikaitė, Aliona Zborovskaja, Jolanta Dobralovič, Marius Mikoliūnas, Giedrius Supranavičius, Oksana Tulko. This wasn’t a single-sided choice though. The daycare centre clients expressed a strong wish to work together. People who felt authentic connection became creative couples.

Designers and their models continued developing their contact and deepening awareness about each other. They spent time in couples while going to art galleries, discussing the sketches, visiting shops and choosing the material for clothing.

In December 2 2015 the ANTIIDEALAS collection was shown for public in Vilnius Tolerance center. Models did a catwalk in the spotlight hand in hand with their designers while live jazz band was playing and people were watching. Few days later couples went for a photoshoot to Raimonda Vyšnia’s studio.

Director of a documentary Irma Bogdanovičiūtė: “I watched everything from the beginning. During this tough and magical time together all the participants have changed including myself. The designers became calmer and more rooted, the models became inspired and happier. Everyone found answers to questions that they didn’t even ask out loud. And this continues to happen with audience as we’re travelling and making presentations of exhibition and film all over Lithuania.”

The ANTIIDEALAS project is travelling now and is being exhibited in various spots in Lithuania. In 2016 the project took part in contemporary art and fashion festival VIRUS and was awarded with the special prize from Wãpsva LT fashion house. In 2017 ANTIIDEALAS participated in Fashion week Lithuania.

For more information search ANTIIDEALAS in Internet, visit our facebook page and feel free to contact the project coordinator Irma Bogdanovičiūtė via facebook or e-mail mlle.irmai@gmail.com.

All photos taken by Raimonda Vyšnia.

More info: Facebook

Models Ramūnas Nausėdas and Petras Liutkevičius. Designed by INDIGO TEKSTILE studio (Milita Balčaitytė and Elzė Sakalinskaitė)

Costume – game. These costumes express the deep friendship of the models Ramūnas and Petras. And their characters as well – curiosity, playfulness, activeness. Costumes can be changed and connected with each other. Designers Milita Balčaitytė and Elzė Sakalinskaitė invited models to try painting on fabric and used the result while making neck accessories. So the models became co – creators and the costumes are very personal.

Models Ramūnas Nausėdas and Petras Liutkevičius. Designed by INDIGO TEKSTILE studio (Milita Balčaitytė and Elzė Sakalinskaitė)

Costume – game. These costumes express the deep friendship of the models Ramūnas and Petras. And their characters as well – curiosity, playfulness, activeness. Costumes can be changed and connected with each other. Designers Milita Balčaitytė and Elzė Sakalinskaitė invited models to try painting on fabric and used the result while making neck accessories. So the models became co – creators and the costumes are very personal.

Models Ramūnas Nausėdas and Petras Liutkevičius, designers Milita Balčaitytė and Elzė Sakalinskaitė

Model Oksana Tulko. Designer Vidmina Stasiulytė

Oksana wanted to wear a princess-like fluttering dress so Vidmina made it. The dress is soft and fragile just like it’s owner. There’s an empty space on the dress – Vidmina left this space for Oksana to embroider her own creative ideas as Oksana spends her time knitting and embroidering various products.

Model Oksana Tulko. Designer Vidmina Stasiulytė

Oksana wanted to wear a princess-like fluttering dress so Vidmina made it. The dress is soft and fragile just like it’s owner. There’s an empty space on the dress – Vidmina left this space for Oksana to embroider her own creative ideas as Oksana spends her time knitting and embroidering various products.

Model Indraja Kalnikaitė. Designer Vidmina Stasiulytė

Model Indraja is the one who loves theatre so Vidmina made a dress for special occasions. The inner side of a dress is decorated with little ants. It’s a reference to Indraja’s favorite fairy tale which is being told by her beloved actor Gediminas Storpirštis. Vidmina was strongly inspired by Indraja’s inner beauty and optimism.

Model Indraja Kalnikaitė. Designer Vidmina Stasiulytė

Model Indraja is the one who loves theatre so Vidmina made a dress for special occasions. The inner side of a dress is decorated with little ants. It’s a reference to Indraja’s favorite fairy tale which is being told by her beloved actor Gediminas Storpirštis. Vidmina was strongly inspired by Indraja’s inner beauty and optimism.

Models Indraja Kalnikaitė and Oksana Tulko. Designer Vidmina Stasiulytė

Model Marius Mikoliūnas. Designer Rūta Lendraitytė UTALLA

Rūta: “Marius is very gentle and super talented. He captivated my attention with his fabulous paintings. I re-printed them on his clothing so that his works could be seen in public as much as possible.”

Model Marius Mikoliūnas. Designer Rūta Lendraitytė UTALLA

Rūta: “Marius is very gentle and super talented. He captivated my attention with his fabulous paintings. I re-printed them on his clothing so that his works could be seen in public as much as possible.”

Models Aliona Zborovskaja and Marius Mikoliūnas. Designer Rūta Lendraitytė UTALLA

Models Aliona Zborovskaja and Marius Mikoliūnas and designer Rūta Lendraitytė UTALLA

Model Aliona Zborovskaja. Designer Rūta Lendraitytė UTALLA

Rūta: “Aliona is a strong and charismatic person. She wanted me to create summer for her. Aliona’s costume is made to express the most beautiful and inspiring emotions – freedom, happiness, warmth and love.”

Model Aliona Zborovskaja. Designer Rūta Lendraitytė UTALLA

Rūta: “Aliona is a strong and charismatic person. She wanted me to create summer for her. Aliona’s costume is made to express the most beautiful and inspiring emotions – freedom, happiness, warmth and love.”

Model Jolanta Dobralovič. Designer Aleksandra Glušinaitė

The artist was researching external forms that show us being adults. Her costume is based on women’s business suit – the length of skirt and jacket, the material, the color complies with the requirements of a business suit. However inspired by her model Jolanta’s childish sincerity she created some details that characterize Jolanta’s unique personality. Those details are the warm colored lining and a playful necklace.

Model Jolanta Dobralovič. Designer Aleksandra Glušinaitė

The artist was researching external forms that show us being adults. Her costume is based on women’s business suit – the length of skirt and jacket, the material, the color complies with the requirements of a business suit. However inspired by her model Jolanta’s childish sincerity she created some details that characterize Jolanta’s unique personality. Those details are the warm colored lining and a playful necklace.

Model Jolanta Dobralovič and designer Aleksandra Glušinaitė

Model Giedrius Supranavičius. Designer Modesta Kremerytė KREMER

One can see hands embroidered on the costume. It’s a symbol of warmth and care. With these details designer wanted to remind what we are lack of nowadays. This costume is like a medium that inspires to let in and to feel. Model Giedrius helped her to let in and not to be afraid.

Model Giedrius Supranavičius. Designer Modesta Kremerytė KREMER

One can see hands embroidered on the costume. It’s a symbol of warmth and care. With these details designer wanted to remind what we are lack of nowadays. This costume is like a medium that inspires to let in and to feel. Model Giedrius helped her to let in and not to be afraid.

Model Giedrius Supranavičius and designer Modesta Kremerytė KREMER

Lithuanian fashion project ANTIIDEALAS (ANTIIDEAL)

Documentary film about Lithuanian fashion project ANTIIDEALAS.

Idea, directing: Irma Bogdanovičiūtė
Cinematographer: Zbigniev Bartoševič
Editing: Aistė Žegulytė, Irma Bogdanovičiūtė