Inside The Dark Online Cult Built By A 20-Year-Old Influencer Telling Boys To Smash Their Jaws

Clavicular flew too close to the Sun, he’s crashing down to Earth, and he doesn’t care who gets hurt—him, his fanatic followers, or his haters. Recently, the notorious, self-destructive leader of the looksmaxxing community, who encourages young men to smash their jaws with a hammer, collapsed live on stream after a suspected drug overdose. He was hospitalized and survived. Yet, he went back to clubbing the same day he checked out of the hospital. But his drug use is just the tip of the iceberg when it comes to the insanity that is his life.

Braden Peters, better known as Clavicular or Clav, is dogged by controversy after controversy. From running over a pedestrian with his car and taking part in blatant antisemitism while rubbing shoulders with hardcore far-right figures, to shooting alligators and injecting his teenage girlfriend, who is now suing him, with fat-dissolving peptides live on a stream, he continues to shock the world.

Clav inspires socially isolated incels to risk their health and longevity in pursuit of beauty. His promise? Power, success in life, sex with women, and the idea that they will never be rejected by anyone ever again. All you have to do is smash your jaw with a hammer, take illegal drugs, and perform dangerous cosmetic surgeries to look like a Chad. He preaches beauty at any cost so that you can ‘ascend’ above the ‘normies.’