This October, the BYGGLEK collection—a collaboration between IKEA and LEGO Group—will be available in stores. Since the early 1930s, LEGO has played a huge part in children’s and adults’ lives, sparking creativity and endless entertainment. Recently, the LEGO group has teamed up with the Swedish brand IKEA to launch their first-ever collaboration whose results are set to reach physical and online stores this fall, and, yes, it’s as amazing as you imagine.
LEGO has teamed up with IKEA to produce a new storage option for building blocks
Image credits: IKEA x LEGO
Available on October 1, 2020, the collaboration will solve the only problem everyone has with their LEGOs—their storage. “Developed with parents and children in mind, BYGGLEK brings play and storage together to fuel creativity while creating more space for play in the home,” IKEA told in a press release.
The new BYGGLEK line will consist of four different products
Image credits: IKEA x LEGO
“The collection allows children to keep their creativity going even when the physical activity stops and helps adults create organization without disrupting play. In short, BYGGLEK enables children to play, display, and replay their creations,” IKEA explained to the media.
Including one set of 3 small boxes, two sets of larger boxes, and a set of LEGO bricks
Image credits: IKEA x LEGO
The new LEGO x IKEA collection will include several key products. Firstly, it’s the BYGGLEK 201-piece LEGO brick set that’ll sell for $14.99. According to the press release, it’s a “unique, curated selection of existing LEGO bricks and play starters such as food items and minifigures in different colors and sizes to inspire free play and creativity for ages 5+.”
Starting from October 1, the products will be available in physical and online IKEA stores
Image credits: IKEA x LEGO
Another cool new product is the game-changing BYGGLEK Boxes. The boxes will come in three different sizes, and they’ll all have LEGO studs on their lids and in their interiors. “BYGGLEK allows creations to be built and displayed both inside and on top,” IKEA explains.
And their prices start at $9.99
Image credits: IKEA x LEGO
“The box itself can be a house, a swimming pool, a sports arena, ” said Rasmus Buch Løgstrup, the LEGO designer who leads the collaboration. “There is no right or wrong.” In the United States, the new IKEA x LEGO line will be available in October. Prices start at $9.99 for a set of three small boxes and go up to $14.99 for the largest box.
Here’s what people online said
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I don't think this is genius at any level. Two years working on a collaboration and they came up with a box.
6 Year Old Me: "Some day when I get a job and have lots of money, I'll buy myself legos!!!" 23 Year Old Me: "Why the f*ckin sh*ts are these bloody things so expensive??????"
You have to wait for 'Independently wealthy, retired' you. Then you can afford maybe some of the Legos you want.
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I don't think this is genius at any level. Two years working on a collaboration and they came up with a box.
6 Year Old Me: "Some day when I get a job and have lots of money, I'll buy myself legos!!!" 23 Year Old Me: "Why the f*ckin sh*ts are these bloody things so expensive??????"
You have to wait for 'Independently wealthy, retired' you. Then you can afford maybe some of the Legos you want.
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