A poorly timed joke can turn a pleasant situation into an awkward standoff. But a bad prank might even threaten someone’s life.
A few days ago, a woman turned to the subreddit r/AmIOverreacting for help processing a recent falling out with her husband.
However, after she described how he tried to ‘monetize’ her sedated and confused state in hopes of going viral, people were shocked that a loving partner could actually attempt such a stunt.
This woman is unsure if she can fully trust her husband after the practical joke he tried to play on her
Image credits: YuriArcursPeopleimages/Envato (not the actual photo)
Even though he’s begging for her forgiveness
Image credits: ktsimage/Envato (not the actual photo)
Image credits: Prostock-studio/Envato (not the actual photo)
Experts say that people who do these things to their partners often lack empathy and self-esteem
There’s a term for what the Redditor’s husband has done to her—the exploitation of one’s most intimate relationships to gain online influence and popularity—and it’s called cloutlighting.
According to Jade Thomas, psychotherapist and founder of Luxe Psychology Practice, people who engage in this kind of behavior tend to display a lack of empathy if the other person displays or shares an emotional, negative, or upset response, explaining that it can lead to a “lack of boundaries or disrespecting of boundaries.”
Image credits: Ben Tofan/Unsplash (not the actual photo)
“At the end of the day, relationships are supposed to be of a team dynamic, and if one partner is constantly the target of a joke or prank and not finding it funny, it must be questioned whether it is emotionally and psychologically abusive,” Thomas said.
However, the author of the post said that her husband hasn’t done anything like this to her in the past and that he was very, very apologetic during the aftermath, so there is probably a considerable chance that he doesn’t belong to this group.
Another study from 2020 found that regardless of age, cloutlighters usually have low self-esteem and are “higher social media users.” Interestingly, males are over four times more likely to engage in cloutlighting than females.
After her story went viral, the woman posted an update on the situation
Image credits: ThrowRA190912112
Cloutlighting isn’t a new phenomenon, but social media is really exacerbating it
Gary Mortimer, professor of Marketing and Consumer Behavior at Queensland University of Technology and Louise Grimmer, senior lecturer in Retail Marketing at the University of Tasmania, say there is nothing new about filming and publishing a practical joke.
“US reality show Candid Camera first aired in 1948; like the more recent Punk’d and similar shows, they feature footage captured by a hidden camera of everyday people (sometimes celebrities) caught up in pranks or hoaxes,” they wrote.
“However, social media has created a platform for people to use pranks as a means of generating more clicks and … popularity: clout.”
Image credits: A. Calvar./Unsplash (not the actual photo)
Today, anyone can be a comedic celebrity, and YouTube is full of them, oftentimes to other people’s detriment.
“While many of the skits appear highly produced, the genre of cloutlighting pushes beyond the boundaries of comedic entertainment, towards promoting intimate partner abuse and misogyny,” Mortimer and Grimmer explained.
So, why is there a demand for it? Passive voyeurism, the academics say.
“Many of these cruel and embarrassing clips have been downloaded hundreds of thousands of times, suggesting our appetite for passive voyeurism. Just as reality television illustrates suffering and loss and a preoccupation with personal trauma for the sake of entertainment, clout-lighting videos do the same thing.”
People think this woman’s reaction is perfectly reasonable
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A serial prankster and an influencer wannabe? Nope, he’s a fricking psychopathic turd.
I would make him make a post on whatever social media about how much of an AH he he is, and that everyone who follows prank pages should stop because they are dangerous and stupid. Then get rid of all social media with a promise to never play a prank again. That would be the very absolute least he can start with.
Load More Replies...The only people more moronic than pranksters are people who do them for social media likes. Some pranks are criminal - a ssault (apparently a banned word), vandalism etc. Just because you're filming it doesn't make it legal or even a good idea. Playing any sort of prank on someone who is or has been under sedation is utterly ridiculous.
Yeah this is why I hate "pranks" One mistake and it's costs a life.
Practical jokes are never funny. They're all mean, meant to make someone look stupid.
IMO practical jokes and pranks are nothing short of bullying that for some reason is socially acceptable to many. It is abuse even if it results in no physical damage. The resulting embarrassment and humiliation deliberately inflicted on someone in the name of "fun" is emotional abuse that is only made worse when it is inflicted by someone who professes to love you.
Divorce him. Have the footage of the “prank” run in the courtroom. Remind the judge he was filming you while you were unconscious, and therefore unable to give consent, Have the judge throw the book at him and make him pay you everything he makes for the rest of his life. Own him. Someone who would do something like that for no other reason than views and likes is NOT someone who should be allowed to live around people.
After this, if he cannot give up "pranking" for good, then it's time to move on.
"I was super out of it from the d***s" Needless censorship. Was she out of it from the dikcs? The dingos? Thanks for saving us from a perfectly innocent word, BP /s
Quit whining dude. We all hate it but there's nothing that can be done. Either shut up or don't open this site.
Load More Replies...A serial prankster and an influencer wannabe? Nope, he’s a fricking psychopathic turd.
I would make him make a post on whatever social media about how much of an AH he he is, and that everyone who follows prank pages should stop because they are dangerous and stupid. Then get rid of all social media with a promise to never play a prank again. That would be the very absolute least he can start with.
Load More Replies...The only people more moronic than pranksters are people who do them for social media likes. Some pranks are criminal - a ssault (apparently a banned word), vandalism etc. Just because you're filming it doesn't make it legal or even a good idea. Playing any sort of prank on someone who is or has been under sedation is utterly ridiculous.
Yeah this is why I hate "pranks" One mistake and it's costs a life.
Practical jokes are never funny. They're all mean, meant to make someone look stupid.
IMO practical jokes and pranks are nothing short of bullying that for some reason is socially acceptable to many. It is abuse even if it results in no physical damage. The resulting embarrassment and humiliation deliberately inflicted on someone in the name of "fun" is emotional abuse that is only made worse when it is inflicted by someone who professes to love you.
Divorce him. Have the footage of the “prank” run in the courtroom. Remind the judge he was filming you while you were unconscious, and therefore unable to give consent, Have the judge throw the book at him and make him pay you everything he makes for the rest of his life. Own him. Someone who would do something like that for no other reason than views and likes is NOT someone who should be allowed to live around people.
After this, if he cannot give up "pranking" for good, then it's time to move on.
"I was super out of it from the d***s" Needless censorship. Was she out of it from the dikcs? The dingos? Thanks for saving us from a perfectly innocent word, BP /s
Quit whining dude. We all hate it but there's nothing that can be done. Either shut up or don't open this site.
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