How We Translated Ikea’s Offline Experience Into The Concept Of A Seamless Online App

Walking into an IKEA store is like seeing snapshots of people’s lives – it’s storytelling in an interactive form. The online IKEA experience, however, pales in comparison, because it’s lifeless and dull. Netguru’s team got a way to fix this. See how much IKEA’s online store can change, if we add a little bit of human touch. Meet Stephen.

IKEA’s online experience concept

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