The Great Beige And Grey Takeover Is Here, And Everyday Objects Reveal Just How Far It Has Gone

Nature does not do boring. From neon bird feathers to deep orange autumn leaves, the natural world is constantly showing off a full spectrum of colors. Humans these days, on the other hand, are trying really hard to wipe it out of their everyday lives.

If you step into a clothing store today, you’ll immediately be greeted by a sea of black, gray, and beige. A single red or blue shirt stands out and usually looks out of place. Our cars have turned into shades of silver and black. Our houses are filled with neutral tones. The modern world has become muted, safe, and quite frankly, dull.

This change did not happen overnight, but people are finally starting to notice how bland everything has become. To see why it may be time to turn toward the rainbow for some much-needed inspiration again, let’s trace how we lost our spark — and why it matters.