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Food Typography: We Turned Foods Into The Words That Represent Them
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User submission
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Advertising, Art6 years ago

Food Typography: We Turned Foods Into The Words That Represent Them

Fancy a bit of horseradish in your Mac ‘n’ Cheese? Or what about coffee in your Spaghetti Bolognese? Sounds a bit twisted – but that’s the whole idea behind Sainsbury’s “Twist Your Favourites” campaign, which we were asked to create some artwork for.

With six key ingredients to play with, we got stuck in creating some bespoke typography which would feature in the campaign’s digital adverts. We knew we wanted to produce something mouth-watering (literally!), and for there to be a connection between the type and ingredient.

Each piece was handmade in our studio, and we sourced all of the props and backgrounds from local antique stores. One thing we’ve definitely learned is to not leave chorizo out overnight – mice love it.

More info: side-side.co.uk

Honey

Coffee

Anchovies

Horseradish

Chorizo

Dark Chocolate

Making of

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Baked_Potato
Community Member
6 years ago

Am I the only person who can't view this? I'm disappointed:(

MollySmith
Community Member
6 years ago

I can't see it either

Load More Replies...
Arjan
Community Member
6 years ago

Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

Amy Guerrero
Community Member
3 years ago

Awesome post! Looks yummy :)

Riukkuyo
Community Member
6 years ago

Really awesome!

ElizabethR.
Community Member
6 years ago

Completely exquisite!!!

SteveLockarboe
Community Member
6 years ago

WOW!!!!!!!!

Annie
Community Member
6 years ago

They seem awesome!

LunaIndigo
Community Member
6 years ago

These are awesome. Great typography for each food as well, very fitting, nom nom

GeorgeKouvaras
Community Member
6 years ago

splendid!

JozefBréda
Community Member
6 years ago

I like this idea! Very nice.

NathalieCowanNoland
Community Member
6 years ago

wow lots of work to create then clean up...

astone4558
Community Member
6 years ago

Awesome and delicious

Sonia.Alexandra
Community Member
6 years ago

This likea a lot of work, but it's awesome. Good job, guys! :D

RoshanVerghese
Community Member
6 years ago

I see them well & good. good work. creative!

Community Member
6 years ago

Sorry guys, we don't know why this isn't working, but we'll try and get it back up soon!

Baked_Potato
Community Member
6 years ago

Thanks!! It's working for me now. I'm so hungry now...

Load More Replies...
Janja
Community Member
6 years ago

Just Honey? Can't open...

wonderw0rm
Community Member
6 years ago

Nothing there

LibertinaGrimm
Community Member
6 years ago

No article

ℂℛℓⓢⅈⒶ
Community Member
6 years ago

I just see a ad

KevinChen
Community Member
6 years ago

Is it supposed to be like this?

MelanieDeardorff
Community Member
6 years ago

Sadness

JayK
Community Member
6 years ago

Earn extra cash while browsing internet http://extracashclix.weebly.com/

MaryFinelli
Community Member
6 years ago

Really gruesome to see words made of the bits of corpses.

Baked_Potato
Community Member
6 years ago

Am I the only person who can't view this? I'm disappointed:(

MollySmith
Community Member
6 years ago

I can't see it either

Load More Replies...
Arjan
Community Member
6 years ago

Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

Amy Guerrero
Community Member
3 years ago

Awesome post! Looks yummy :)

Riukkuyo
Community Member
6 years ago

Really awesome!

ElizabethR.
Community Member
6 years ago

Completely exquisite!!!

SteveLockarboe
Community Member
6 years ago

WOW!!!!!!!!

Annie
Community Member
6 years ago

They seem awesome!

LunaIndigo
Community Member
6 years ago

These are awesome. Great typography for each food as well, very fitting, nom nom

GeorgeKouvaras
Community Member
6 years ago

splendid!

JozefBréda
Community Member
6 years ago

I like this idea! Very nice.

NathalieCowanNoland
Community Member
6 years ago

wow lots of work to create then clean up...

astone4558
Community Member
6 years ago

Awesome and delicious

Sonia.Alexandra
Community Member
6 years ago

This likea a lot of work, but it's awesome. Good job, guys! :D

RoshanVerghese
Community Member
6 years ago

I see them well & good. good work. creative!

Community Member
6 years ago

Sorry guys, we don't know why this isn't working, but we'll try and get it back up soon!

Baked_Potato
Community Member
6 years ago

Thanks!! It's working for me now. I'm so hungry now...

Load More Replies...
Janja
Community Member
6 years ago

Just Honey? Can't open...

wonderw0rm
Community Member
6 years ago

Nothing there

LibertinaGrimm
Community Member
6 years ago

No article

ℂℛℓⓢⅈⒶ
Community Member
6 years ago

I just see a ad

KevinChen
Community Member
6 years ago

Is it supposed to be like this?

MelanieDeardorff
Community Member
6 years ago

Sadness

JayK
Community Member
6 years ago

Earn extra cash while browsing internet http://extracashclix.weebly.com/

MaryFinelli
Community Member
6 years ago

Really gruesome to see words made of the bits of corpses.

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