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Food Typography: We Turned Foods Into The Words That Represent Them
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Advertising, Art6 years ago

Food Typography: We Turned Foods Into The Words That Represent Them

Fancy a bit of horseradish in your Mac ‘n’ Cheese? Or what about coffee in your Spaghetti Bolognese? Sounds a bit twisted – but that’s the whole idea behind Sainsbury’s “Twist Your Favourites” campaign, which we were asked to create some artwork for.

With six key ingredients to play with, we got stuck in creating some bespoke typography which would feature in the campaign’s digital adverts. We knew we wanted to produce something mouth-watering (literally!), and for there to be a connection between the type and ingredient.

Each piece was handmade in our studio, and we sourced all of the props and backgrounds from local antique stores. One thing we’ve definitely learned is to not leave chorizo out overnight – mice love it.

More info: side-side.co.uk

Honey

Coffee

Anchovies

Horseradish

Chorizo

Dark Chocolate

Making of

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Baked_Potato
Community Member
6 years ago

Am I the only person who can't view this? I'm disappointed:(

MollySmith
Community Member
6 years ago

I can't see it either

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Arjan
Community Member
6 years ago

Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

Amy Guerrero
Community Member
3 years ago

Awesome post! Looks yummy :)

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Baked_Potato
Community Member
6 years ago

Am I the only person who can't view this? I'm disappointed:(

MollySmith
Community Member
6 years ago

I can't see it either

Load More Replies...
Arjan
Community Member
6 years ago

Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

Amy Guerrero
Community Member
3 years ago

Awesome post! Looks yummy :)

Load More Comments
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