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Fancy a bit of horseradish in your Mac ‘n’ Cheese? Or what about coffee in your Spaghetti Bolognese? Sounds a bit twisted – but that’s the whole idea behind Sainsbury’s “Twist Your Favourites” campaign, which we were asked to create some artwork for.

With six key ingredients to play with, we got stuck in creating some bespoke typography which would feature in the campaign’s digital adverts. We knew we wanted to produce something mouth-watering (literally!), and for there to be a connection between the type and ingredient.

Each piece was handmade in our studio, and we sourced all of the props and backgrounds from local antique stores. One thing we’ve definitely learned is to not leave chorizo out overnight – mice love it.

More info: side-side.co.uk

Honey

Food Typography: We Turned Foods Into The Words That Represent Them

Coffee

Food Typography: We Turned Foods Into The Words That Represent Them

Anchovies

Food Typography: We Turned Foods Into The Words That Represent Them

Horseradish

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Food Typography: We Turned Foods Into The Words That Represent Them

Chorizo

Food Typography: We Turned Foods Into The Words That Represent Them

Dark Chocolate

Food Typography: We Turned Foods Into The Words That Represent Them

Making of

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Food Typography: We Turned Foods Into The Words That Represent Them

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Food Typography: We Turned Foods Into The Words That Represent Them

Food Typography: We Turned Foods Into The Words That Represent Them

Food Typography: We Turned Foods Into The Words That Represent Them

Food Typography: We Turned Foods Into The Words That Represent Them

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