Possibly the world’s first drinking-related graphic identity that actually makes you feel a little tipsy…

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This project has a very special place in my heart. Working Not Working approached me to create an identity for their event series “Drinking Not Drinking,” where members can meet up at open bars all over the place. Naturally, I really wanted the branding to make the viewer feel a little drunk. After toying around with an illusory motion optical trick, I cooked up the system here. Each city gets a unique (and often over-the-top) color scheme. *These are all flat, static images

More info: philipjohnson.com