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BBC’s Dracula Billboard Confuses People During The Daytime But Grabs Attention At Night
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Advertising, Design2 years ago

BBC’s Dracula Billboard Confuses People During The Daytime But Grabs Attention At Night

BBC’s new series Dracula, which debuted with the new year, is already bound to draw lots of curiosity just by virtue of being written by the same team that brought us Sherlock and some recent incarnations of Doctor Who. But in order to really catch potential viewers’ attention, the network’s creative team constructed an inventive advertisement with a twist that only comes out when the sun goes down.

On the billboards, placed at busy intersections in London and Birmingham, the real stakes protruding from their surface create a shadow that looks like much more than the sum of the objects casting it. What would you say if you saw this at night?

These innovative billboards were put up in London and Birmingham

Image credits: bbccreative

Time-lapse shows what happens when sun goes down and the lights come on

Image credits: bbccreative

Image credits: bbccreative

Image credits: bbccreative

The miniseries, consisting of three episodes that aired in a whirlwind over the first few days of the new year, didn’t quite manage to draw the premiere crowd that its successors did. Critics gave numerous explanations, such as the media viewing habits that people prefer in 2020 (the whole series in one sitting alone on Saturday night, baby,) or the fact that horror is by nature a polarizing genre for mainstream audiences.

Dracula is a three-episode mini-series that aired on BBC

Viewers were split over how the display works, with some claiming that you can’t possibly control where shadows end with that much precision when casting light across a flat surface, and there had to be a backlighting trick under the billboard’s surface. If you look at the photos of the billboard from a different angle, though, you will notice that the light source is positioned in front of the billboard, further away than the length of any of the stakes, casting light diagonally upon it rather than straight across its surface. The finer details like the teeth are 2D protrusions from the stakes, intended not to be noticeable when viewing the billboard head on.

Commenters like the ad, but have mixed reviews of the show

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Toni
Community Member
2 years ago

the billboard is so cool.. the 3rd episode not.

RoseTheMad
Community Member
2 years ago

The first 2 episodes were fantastic, but I honestly don't think the 3rd was as bad as many were making it out to be, sure, it wasn't great, and I don't understand the modern day twist or whatever, but it wasn't outright terrible, just "eh" compared to the other 2. Though the scene with that girl being cremated was scary, I was thinking she'd turn into a pile of sentient ash and that would have been really effed up :/

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nina nona
Community Member
2 years ago

The show was unbelievably fantastic. Spellbinding and frightening. The ending was mesmerizing.

Bettye McKee
Community Member
2 years ago

This is genius! But how many commuters only saw it during the day and never at night?

K.Kobayashi
Community Member
2 years ago

More than made up by people who don't even live nearby but see it online because people are talking about it. Also, England doesn't get much daylight this time of year.

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Toni
Community Member
2 years ago

the billboard is so cool.. the 3rd episode not.

RoseTheMad
Community Member
2 years ago

The first 2 episodes were fantastic, but I honestly don't think the 3rd was as bad as many were making it out to be, sure, it wasn't great, and I don't understand the modern day twist or whatever, but it wasn't outright terrible, just "eh" compared to the other 2. Though the scene with that girl being cremated was scary, I was thinking she'd turn into a pile of sentient ash and that would have been really effed up :/

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nina nona
Community Member
2 years ago

The show was unbelievably fantastic. Spellbinding and frightening. The ending was mesmerizing.

Bettye McKee
Community Member
2 years ago

This is genius! But how many commuters only saw it during the day and never at night?

K.Kobayashi
Community Member
2 years ago

More than made up by people who don't even live nearby but see it online because people are talking about it. Also, England doesn't get much daylight this time of year.

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