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This Creative Food Campaign Shows The Importance Of Knowing What’s Inside Our Food
With every passing day, the demand for food in the world grows and people lose awareness of the origin and quality of the products to which they have access.
DuPont Nutrition & Health, the world leader in science and technology research, is not only putting measures in place to optimize food production around the world but also bringing healthier, more nutritious products to consumers.
The campaign in partnership with the agency Ogilvy & Mather NY and the producer Ars Thanea seeks to reveal to the world population another side of food: the inside. The “It’s What’s Inside” platform shows that not only physical ingredients are made of food, but a combination of science, ideas and knowledge. The pieces are a true tasting of creativity for our eyes.
More info: behance.net
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Hans 8 years ago
From an artistic point of view, these are great. However, you have to understand a bit of the background. This is sponsored by DuPont Nutrition & Health, a manufacturer of chemicals and of genetically modified seed. This makes the campaign rather cynical, doesn't it?
Just a Purpler 8 years ago
Reminds me of the founder behind Axe and Dove... On one hand, we see Dove who actively challenges unrealistic beauty expectations in women, and then we have Axe who constantly depicts the importance of "smelling like a man", encouraging men AND women stereotypes. When it all comes down to it, they don't really care what you take out of this, they just want your money.
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Glynis Lailann 8 years ago
The next step would be to "go through" the portals and discover ingredients that have lables to them.
Hans 8 years ago
From an artistic point of view, these are great. However, you have to understand a bit of the background. This is sponsored by DuPont Nutrition & Health, a manufacturer of chemicals and of genetically modified seed. This makes the campaign rather cynical, doesn't it?
Just a Purpler 8 years ago
Reminds me of the founder behind Axe and Dove... On one hand, we see Dove who actively challenges unrealistic beauty expectations in women, and then we have Axe who constantly depicts the importance of "smelling like a man", encouraging men AND women stereotypes. When it all comes down to it, they don't really care what you take out of this, they just want your money.
Load More Replies... Glynis Lailann 8 years ago
The next step would be to "go through" the portals and discover ingredients that have lables to them.
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