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73 Brand Attempts At Being Funny And Relatable That Became Painfully Awkward
There’s a very fine line between brilliant marketing and trying way too hard to relate to customers. And in this day and age, many companies struggle to find the sweet spot between using trendy TikTok lingo and making customers wince every time they see your ads.
Unfortunately, more often than not, it seems like brands do the latter. Bored Panda has scoured the internet to find examples of some of the most cringe-worthy moments when companies tried way too hard to relate to consumers (and failed). Enjoy scrolling through these pics that might give you secondhand embarrassment, and be sure to upvote the messages that you can’t believe were actually approved by brands.
This post may include affiliate links.
#1
My CEO Sent This To The Entire Company Slack Channel
RELATED:
#2
The Packaging On This Issue Of Physics World Magazine With A Cover Story About Plastic Waste
Forrest Hobbs 16 hours ago
Well now, I happen to have heard about this before. 'The issue was timed to coincide with the start of a new era, in which print copies of Physics World were no longer going to be sent out wrapped in plastic, but in paper (sadly the disruption caused by the COVID-19 pandemic has put those plans on hold).' The editor knew exactly what he was doing with that cover text. Links follow.
#4
Coca Cola Has Replaced Artists With AI. They Couldn’t Even Get Their Logo Right
#5
Pokemon Go: Survival Mode
#7
To Congratulate Boston Marathon Runners
#8
Burger King UK Supporting International Women's Day
#9
Filters Are More Effective Tbh
#10
Wrong Flag
#11
Did This Really Need A Term?
Luke || Kira (he/she) 8 hours ago
Still waiting for my shrekker girl. Don't forget that Shrek was actually a solid guy under all that 🥲
#13
I Really Thought This Was AI But It's Real
I'm over 30 so probably too old to understand any new slang, and will continue keeping my head in the sand about anything "maxxing".
Fungus John 18 hours ago
we're like the bad universe that nobody wants to go to in a comic book multiverse
#14
'We Stand Racism'
#15
On The Kids Menu At Ihop
#16
What Started It All!
#17
I've Been What Now?
This doesn't even make sense in the most PG interpretation of the word rawdogging I'm begging companies to stop throwing in slang for slang's sake.
#18
I Like How Lawyers Have A Very Serious Job And Still Do Stuff Like This With Their Billboard Ads
MeowZedong 17 hours ago
Billboard lawyers should be legally required to advise you not to use billboard lawyers.
#19
Other Post Reminded Me Of This Meeting Room I Found Right After A Bunch Of Layoffs
#20
Make Sure You Don’t Get Too Excited You Accidentally Promote A Competitor’s Sale
#21
Who Thought This Was A Good Idea?
#22
Wait, What?
#23
From The Official Mountain Dew Instagram. What Is This
#24
Its So Over...
The_Nicest_Misanthrope 14 hours ago
The whole 6 7 thing is cringe AF. I look at kids doing it and just get the ick.
#25
Snapple. Reddit. Ugh
I don't really need to get into why this is cringeworthy...
LakotaWolf (she/her) 17 hours ago
lol. People use "ahh" as slang a a censor-safe replacement for the word "áss". I wonder if the ad people at Snapple realized this. They're basically saying "Refreshing áss sip".
#26
Official Account Btw
#27
Cinnabon Someone On Your Social Media Team Should Have Had A Bad Feeling About This
#30
This Week Some Airbnb Hosts Have Been Caught With Hidden Cameras In Their Homes. Good Timing With Your Latest Ad Campaign Airbnb!
#31
Upvote If You're A Striminal
#32
Razer Made A Joke On Twitter And People Got Offended Leading To Them Taking It Down. Here It Is
OneHappyPuppy 3 hours ago
People tend to get very offended for the slightest of things these days...
#33
Swedish Pepsi Advert Against Cristiano Ronaldo And Portugal Causing Boycott
#34
Wendys Went Viral After An Infamous Interaction With A Disgruntled Customer Who Took Issue With Their Slogan 'Fresh, Never Frozen'
#35
Illinois Jeep Dealership Sends Sale Flyer Disguised In Envelope For Coronavirus Stimulus Check
#38
Old Ad From The Netherlands
#40
Seen At Target
#41
KFC In The Middle Of April This Year
#42
Social Media Intern Forgot To Log Out Of Ihop Account Before Retweeting
#44
Light-Year Is A Measurement Of Distance
#45
Taiwanese Skin Clinic Uses Umbrella Corp. Logo
#46
$14 To Get A Transcript Of The Live Chat?! That They Record Any Way :/
#47
Youtube Rewind 2018 Becomes The Most Disliked Video In The Website's History
#49
Orangetheory Literally Photoshopped A White Dudes Face Onto A Black Persons Body In Their Telephone Training Program
#50
Not Sure Abc Has This Pie Chart, Math Thing Down
#51
This Super Cringey CEO Posting A Selfie Crying After Firing An Employee
#52
An Ad That Ran In South Africa
Michael Largey 7 hours ago
But Trump tells us that whites are being discriminated against in South Africa!
#54
Youtube Is Literally Running Ads For Scams Now
#56
Spotted At Kohl's
#57
Does Anyone Feel Like This?
Saw this ad, made me laugh a little… does anyone actually feel like this? Ai ad maybe?
#58
Saw This Billboard While Driving Home From Work
#59
Bussin’
Bussin’.
LakotaWolf (she/her) 17 hours ago
We carried those sodas at the bougie overpriced grocery store I worked at, and I thought even the product name was maximum cringe XD
#60
Ad That Came Up On My Facebook Feed
#61
Happy Pride!
FlamingZombies 17 hours ago
Shawn: Oh, look at that. It's like that movie, the one with, uh... Sigourney Weaver. Gus: "Aliens"? Shawn: No. Gus: "Alien"? Shawn: No! Gus: "Alien: Resurrection"? Shawn: Gus, the one with the holes and Shia LaBeouf. Gus: They had holes in Shia LaBeouf? Shawn: The holes were in the ground, dude. Like that. And Jon Voight was walking around all crazy. Gus: Oh! "Anaconda". Shawn: Man, never mind. Gus: "Gorillas in the Mist"? "D***h and the Maiden"? Shawn: No. Gus: "Half-Moon Street"? Shawn: Just let it go
#67
Mcdonalds In Sweden Advertising They’ve Gone Strawless To Reduce Plastic Consumption But Still Serve Every Cup With A Plastic Cover For Straws
Richi Weiss 13 hours ago
Absolutely everything is better than those haunted paper covers and the new cups almost fall apart while eating your menu. We had a short period with plastic lids but no straw too and the they gave out paper straws that got pinched together by the lid wothin minutes and you can't drink through them anymore..
#68
Fox Sports Thinks Baseball Legend Sandy Koufax Is Bill Nye
#69
Might As Well For Such A Low Price
#72
Uh...thanks For The Advice, Shick
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What do you think ?
Jan Castle 31 minutes ago
It feels like Mr. Burns trying look a teenager lol
Load More Replies... Jan Castle 31 minutes ago
It feels like Mr. Burns trying look a teenager lol
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