Photographer Tomas Tumalovicius found a really nice way to spread some Christmas photo joy Vilnius, the capital of Lithuania!

The idea is to spread Christmas joy to people who are too busy to see it coming and capture their emotions before and after they notice that Santa Claus is taking pictures of them. The initiative also invites photographers from all over the world to dress up like Santas and tag their pictures using #ChristmasPhotoJoy.

More info: Facebook

Capturing people’s emotions before and after they notice Santa Claus is taking pics of them

Bear (video), Santa (the photographer) and Rabbit (backstage pictures)

Spreading Christmas joy

Behind-the-scenes video: