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We all have heard this phrase so many times that most of us started to believe it… We even tend to buy stuff that is questionable quality or uncomfortable for us and imagine that we will be able to sacrifice that just to look good. However, beauty never required anything from us, especially if we are talking about our personal style and fashion choices.

I love all my small beauty rituals from putting some touch of makeup to styling my look for the day! Caring about ourselves should be a pleasure and if it is not, we need to find out why. Maybe we are trying too hard? When women put on their makeup for the gym it is trying too hard. When we choose to wear that skirt, which comes up and we desperately have to fix it all the time it is trying too hard. When we think that we will be able to suck in our belly for the whole day, just so we could wear that super skinny dress or to suffer in the most uncomfortable pair of shoes for that sexy look – it is trying too hard and that has never looked elegant.

The secret of a great style is feeling comfortable in what you wear! Only then you are the most pretty, glowing and simply the best version of yourself, who doesn’t have to worry about all that unimportant stuff… True beauty emphasizes your strengths and makes you feel powerful! This is the philosophy I strongly believe in and the core of my fashion house called NOEQUAL. I want to spread the message that beauty is based on how we feel!

More info: noequal.eu

RESORT dress

FLOWING dress

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CITY dress black

DREAM dress

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POWER dress grey

POWER dress grey | Sparkling buttons

DREAM dress red | Sparkling buttons

SECRET dress

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DREAM dress

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