Bakery Chain Turns Pies To Gender Gap Pie Charts

Bittersweet pies is a product line sold in all branches of the bakery-patisserie “PAUL” in romania, and presents the Gender gap current stats by turning pies – to pie charts!

In the collection
– salary gap cake
– the misrepresentation cake
– glass ceiling tart etc
And more

All of course edible including the stats,
The more you eat, the more you help to Close the gap –
5% of all income donated to “Filia center” projects of business training to rural women in Romania

Agency: MRM//McCann Romania

Bittersweet pies

The misrepresentation cake

Bittersweet pies

The glass ceiling tarts

Bittersweet pies

Full collection – the bittersweet gender gap cake product line

Bittersweet pies

100% edible. Cake is sweet, statistics is bitter

Bittersweet pies

Sold in all Paul bakery branches in Romania. 5% from each sale donated to fight gender inequality

Bittersweet pies

100% edible. Cake is sweet, statistics is bitter

Bittersweet pies

Bittersweet pies

Sold in all Paul bakery branches in Romania. 5% from each sale donated to fight gender inequality

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