While most restaurants use their social media accounts as billboards for every-possible-angle photos of their menu items, Arby's fast-food chain decided to use their Facebook in a more clever way. They started posting simple artworks that people actually wanted to see. And it paid off big time.

Arby's brand has been around for over 50 years. And while their sandwiches are well known in the USA, it was no thanks to their social media efforts. That all changed about one and a half years ago when the brand’s three-person social media team stepped up to the challenge of making something out of Arby's social pages.

"Our strategy really involves identifying the niche areas of interest like gaming, hunting, golf that we think resonates well with our audience," said Josh Martin, the senior director of the social media team. And once they hit it off with the gamer audience, they knew they were onto something.

Now it has escalated into a Facebook page with almost 3 million followers and a constant stream of awesomely creative posts that cover everything from games, tv shows, movies and more. Take a look below, and let us know your favorites in the comments!

More info: Facebook

#1

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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PandaPow 1 year ago

Totoro!!!!!! This is the best one!

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#2

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Lord Beerus 1 year ago

YES!! BEST ONE

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Ana Fuentes 1 year ago

this one is amazing!! love it WINTER IS COMING!!!

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#5

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

fries <3

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#6

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Jen Stewart 1 year ago

Love this one!!!! Donnie Darko!

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#7

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

do not fall!

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#8

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Aegea 1 year ago

Don't they mean rise to meat it? Haha okay I'll stop.

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#9

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Galeanthropy2017 1 year ago

These are really impressive...I'm going to Arby's now!

#10

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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SuicidalSylveon 1 year ago

Best one hands DOWN

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#11

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Jazlyn J. 1 year ago

Who else loves Steven Universe???

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#12

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Anne Madag 1 year ago

for what purpose of the gun? hmmm

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#13

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Jazlyn J. 1 year ago

ADVENTURE TIME!!

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#14

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

maybe it's a spicy fries, xD base on the face

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#15

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Dane Pearson 1 year ago

That must be Cloud's sword from Final Fantasy...awesome!

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#16

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Dylan Glatz 1 year ago

Naked Lunch

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#17

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

can float!!! how

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#18

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

i want it!!!

#19

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Galeanthropy2017 1 year ago

These are amazing! Who does these?

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#20

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Anne Madag 1 year ago

looks shawarma.

#21

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Venomous Sloth 1 year ago

BITE MY SHINY METAL ASS!

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#22

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Galeanthropy2017 1 year ago

Coraline!

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#23

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Linda Gulley 1 year ago

COBRA!

#24

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Cathy Binder 1 year ago

may the shwartz be with you

#25

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Lord Beerus 1 year ago

All Might from Boku no Hero Academia :D

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#26

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Silent Skeleton 1 year ago

ASSASSINS CREED! Woah that must have taken FOREVER to make

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Silent Skeleton 1 year ago

hYLIAN SHEILD

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#29

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Mousse 1 year ago

ADVENTURE TIME!

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#30

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Linda Gulley 1 year ago

Milton!

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Kuman 1 year ago

Gravity Falls~

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#33

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Silent Skeleton 1 year ago

Two wonderful things in one :oD

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Hey I'm Bunny! 1 year ago

One piece

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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makenzie stephenson 1 year ago

HALO!!!!!!!!!!

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Silent Skeleton 1 year ago

*wraps blanket around it* there there little bud

#41

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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noneedtoknow 1 year ago

Chocobo from Final Fantasy

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Silent Skeleton 1 year ago

yES :oD

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Mousse 1 year ago

VOLTRON! VOLTRON! VOLTRON! LANCE: I SAY VOL AND YOU SAY TRON! KEITH: vol...tron?

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Mousse 1 year ago

SAO!!!

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#46

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Lord Beerus 1 year ago

Loving these DBZ ones😄

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Silent Skeleton 1 year ago

Until Samus drives like a block away *alarm goes off* tHE METROID ESCAPED *samus facepalms*

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Silent Skeleton 1 year ago

*waves hand wildly* mEEE

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Kuman 1 year ago

FNAF

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Bronson 1 year ago

OMG THEY KILLED KENNY SouthPark

#51

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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makenzie stephenson 1 year ago

Home Alone! Yesssssa

#52

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makenzie stephenson 1 year ago

Bill Nye the science guy! As the rest flows through my head

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Kuman 1 year ago

Yesss LOTR

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Katrina Clubb 1 year ago

Ha! That's pretty good.

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#56

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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SuicidalSylveon 1 year ago

Team flaming chicken for the win

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#58

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Mousse 1 year ago

RWBY!

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Koko Sempai 1 year ago

is it Trico?

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Ali Cat 10 months ago

Horizon Zero Dawn! (One of my favorite games ever!)

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Kuman 1 year ago

Agents of Shield!

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Mousse 1 year ago

I'm falling in love with Arby's just because of all the anime related posts they make. I'm going to have to try out their food sometimes.

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Rácz Martina Judit 1 year ago

Dishonored <3

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bread 1 year ago

Holy shit that's a big ass sandwich!

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Kuman 1 year ago

I feel like I should know this...

#73

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Kuman 1 year ago

Ha, overwatch

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Bronson 1 year ago

That looks like sonic

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makenzie stephenson 1 year ago

Go Go Power Rangers

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Nami Hart 1 year ago

sherlock holmes?!

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Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

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Kuman 1 year ago

More One Piece!

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Linda Gulley 1 year ago

Westworld!

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Bronson 1 year ago

Umm theee monster IN PARIS YUP

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Katie M 1 year ago

Overwatch!

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Nami Hart 1 year ago

Met-allica