While most restaurants use their social media accounts as billboards for every-possible-angle photos of their menu items, Arby's fast-food chain decided to use their Facebook in a more clever way. They started posting simple artworks that people actually wanted to see. And it paid off big time.
Arby's brand has been around for over 50 years. And while their sandwiches are well known in the USA, it was no thanks to their social media efforts. That all changed about one and a half years ago when the brand’s three-person social media team stepped up to the challenge of making something out of Arby's social pages.
"Our strategy really involves identifying the niche areas of interest like gaming, hunting, golf that we think resonates well with our audience," said Josh Martin, the senior director of the social media team. And once they hit it off with the gamer audience, they knew they were onto something.
Now it has escalated into a Facebook page with almost 3 million followers and a constant stream of awesomely creative posts that cover everything from games, tv shows, movies and more. Take a look below, and let us know your favorites in the comments!
More info: Facebook