30 Times The ‘Anticonsumption’ Group Showed What’s Wrong With The World (New Pics)

The amount of poorly utilized resources and general waste we’re surrounded by is shocking. Statista reports that a jaw-dropping 2+ billion tons of municipal solid waste is generated around the world each year. This number is likely to grow by around 70% by the year 2050.

Humankind also generates over 350 million metric tons of plastic waste per year, the amount of which is set to triple by the year 2060. The core issue is that the average lifespan of a plastic product is around a decade, but some plastics can take hundreds of years to decompose.

With so many people going hungry in the world, food waste is a particularly painful topic. In 2022, the world produced around 1.05 billion tons of food waste. This comes out to around 132 kilograms of food waste per capita; 79 kilograms of this was household waste.

Around a trillion dollars worth of food is thrown away each year. Food waste takes up around 30% of agricultural land around the world and generates between 8% to 10% of global greenhouse gas emissions.

The World Food Programme states that a fifth of all food produced for human consumption around the world is wasted. That’s around a billion meals thrown out the window every single day. Food waste is more common in hot climates because food spoils faster as it’s stored, processed, and transported.

The majority of food waste happens at the household level: we’re responsible for around 60% of this waste. So, all of us can realistically reduce this waste on a very individual level.

According to Johnson, consumers have more power than they think. "Every purchase is a vote, and collectively, those votes shape corporate behavior," the marketing psychology expert told Bored Panda via email. He explained that when enough people demand sustainability—whether by choosing brands with eco-friendly practices, calling out greenwashing, or supporting regulatory changes—change happens.

"Companies take notice when, and only when, they have to. The key to applying this pressure is consistency: businesses don’t just respond to trends; they respond to sustained shifts in consumer behavior. If waste reduction and sustainability become market expectations rather than niche preferences, corporations will follow," he said.

"After all, companies don’t change out of goodwill—they change because consumer demand makes it profitable. The more visible and vocal consumers are, the faster that shift happens."

We were curious what the upsides of more sustainable business practices might be for companies. Johnson noted that sustainability is good business, not just good ethics.

"Consumers are increasingly aligning their spending with their values, and brands that embrace sustainability can build stronger customer loyalty, enhance brand reputation, and differentiate themselves in a crowded market. Eco-conscious companies also future-proof themselves against regulatory shifts and resource scarcity, making them more resilient in the long run," he told Bored Panda.

"Moreover, sustainability can drive innovation, leading to cost savings and new revenue streams. In today’s market, being green isn’t just a selling point—it’s becoming an expectation. Brands that ignore this shift risk becoming obsolete as consumer and investor priorities evolve."

You can get a sense of the type of relationship people have with consumption by looking at their debt. For example, credit card debt reached $1.17 trillion in the United States in the third quarter of 2024, up from $770 billion in the first quarter of 2021. Low-income Americans are more likely to use various loans (for example, buy now, pay later payday, pawn shop, etc.). The average annual interest rates of payday loans, for instance, stand at 400%. This is unsustainable and traps people in a loop of taking on more debt to pay old debt.

This isn’t to say that money, the economy, or buying and selling things are inherently ‘evil’ or anything like that. Balancing the short-term needs of humankind and the long-term needs of the environment and future generations is hard, yes, but it’s theoretically possible. There’s no such thing as a constantly growing global economy. But eco-conscious, sustainable growth isn’t a bad thing. After all, people need food, a place to live, medicine, entertainment, art, and various goods and services. Civilization is far too advanced for everyone to suddenly embrace a tribal lifestyle with limited to no trade.

Job security, purposeful work, good wages, career opportunities, health insurance, and social programs can provide you with safety and stability. And you can use the money you earn for good food, quality leisure activities with the people you care about, education for your kids, etc. But the way you spend your hard-earned cash should be reflective of something deeper than just trying to ride that dopamine high that comes from shopping addiction.