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Procter & Gamble Blame Millennials For Killing Fabric Softener Industry, Get A Response They Didn’t See Coming
According to The Wall Street Journal, Procter & Gamble Co. have a fabric softener problem. For the past decade, sales of the product – a liquid designed to make clothes feel better after a wash – have been declining. And who are to blame for this crime? The kids.
Shailesh Jejurikar, P&G’s head of global fabric care, said that most millennials “don’t know what the product is for,” presumably because we all grew up without doing our own laundry. The company even rebranded their fabric softener as fabric conditioner, hoping the new name would appeal to younger customers more.
The millennials, however, remain unimpressed. In a recent tumblr rant, they took great pride in their crusade against the laundry industry. Scroll down to read their key points and let us know if you agree with them in the comments.
RELATED:
People had mixed opinions, some saying it’s good advice to make your own laundry detergent
While others preferred to have more free time
Which side are you on?
What do you think ?
Naima Ivansdóttir 7 years ago
i was born in 1979 and I have never, ever felt the need for a fabric softener in my whole life.
Christina Tank 7 years ago
I was born in 1978 and i've used dryer sheets my entire life. (well mom used prior to me doing my own at 12 yrs old but anyway) and i HAVE had clothes with static cling when we ran out of dry er sheets. And I also like the way they makes the clothes smell like the bedding and towels
Load More Replies...
Kiki 7 years ago
If we aren't buying enough of a product that the companies that make them are going out of business then it's an indication that product is obsolete and not needed anymore.
Olga Antonova 7 years ago
I am not a millennial, and I never use fabric softener, as I do not like these artificial flavors.
Amy Dombrain 7 years ago
I don't think you're supposed to eat it, Olga. 😉
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Lory Murillo 7 years ago
I work in a hospital. You cannot tell me that homemade soap sanitizes and gets the germs out of my scrubs. No thank you, I'll keep buying laundry soap and fabric softener.
Erin Miller Jones 7 years ago
It doesn’t work. It eventually ruins your clothes and your washing machine. Stick to the store bought stuff.
Load More Replies... Erin Miller Jones 7 years ago
DONT make your own detergent unless you want to potentially ruin your clothes and your washing machine. I made homemade detergent and used it for years, the same recipe posted above actually. Works great at first, but over time it coats your clothes, washer, and dryer in buildup. After 3 years my clothes always felt wrong, kinda greasy, looked dingy, and would never smell clean. The homemade detergent eventually builds up so that it holds in odors and dirt instead of releasing them. I had to basically deep clean and strip all my family’s clothes and the washing machine. Use Tide and save yourself some sanity. Also, I don’t use fabric softener and I’m not a millennial. Perfume for your clothes. Pointless.
Jason Doakes 7 years ago
Fabric softener makes my clothes' fabric brittle, socks won't last longer than a few washes and then tey tear when I put them on. And mind, I was using the expensive stuff. Since I stopped using fabric softener my socks and shirts stay though enough to last years.
Jen Hunt 7 years ago
This is why I have never used fabric softener, nor did my mother, because it might make your clothes a bit softer for a few washes, but it is really bad for the fabric fibres and causes them to wear out much quicker.
Load More Replies...
Katie and Jared Coates 7 years ago
I use it to detangle my cosplay wigs. They should market it like that!
Bunzilla 7 years ago
Probably the only useful application of fabric softener...
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Asia 7 years ago
After some research (as a person, who is actively trying to avoid toxins etc.) I've ended up buying borax & calcined soda... Thanks BoredPanda, for making my life better, I hope :) One step closer to getting rid of all of that poisonous s**t. YAY
Johnny Frostbite 7 years ago
Totally! With all the technology the companies use to make the scent last forever, imagine how long those chemicals stay floating around in the environment after they go down the drain.
Load More Replies... kathryn stretton 7 years ago
Looks like they really don't know what fabric softener is, as most of the comments are about detergent.
TheMsLollidella 7 years ago
Yea I think ... they dont really know lol honesty it's not that expensive
Load More Replies... Naima Ivansdóttir 7 years ago
i was born in 1979 and I have never, ever felt the need for a fabric softener in my whole life.
Christina Tank 7 years ago
I was born in 1978 and i've used dryer sheets my entire life. (well mom used prior to me doing my own at 12 yrs old but anyway) and i HAVE had clothes with static cling when we ran out of dry er sheets. And I also like the way they makes the clothes smell like the bedding and towels
Load More Replies... Kiki 7 years ago
If we aren't buying enough of a product that the companies that make them are going out of business then it's an indication that product is obsolete and not needed anymore.
Olga Antonova 7 years ago
I am not a millennial, and I never use fabric softener, as I do not like these artificial flavors.
Amy Dombrain 7 years ago
I don't think you're supposed to eat it, Olga. 😉
Load More Replies... Lory Murillo 7 years ago
I work in a hospital. You cannot tell me that homemade soap sanitizes and gets the germs out of my scrubs. No thank you, I'll keep buying laundry soap and fabric softener.
Erin Miller Jones 7 years ago
It doesn’t work. It eventually ruins your clothes and your washing machine. Stick to the store bought stuff.
Load More Replies... Erin Miller Jones 7 years ago
DONT make your own detergent unless you want to potentially ruin your clothes and your washing machine. I made homemade detergent and used it for years, the same recipe posted above actually. Works great at first, but over time it coats your clothes, washer, and dryer in buildup. After 3 years my clothes always felt wrong, kinda greasy, looked dingy, and would never smell clean. The homemade detergent eventually builds up so that it holds in odors and dirt instead of releasing them. I had to basically deep clean and strip all my family’s clothes and the washing machine. Use Tide and save yourself some sanity. Also, I don’t use fabric softener and I’m not a millennial. Perfume for your clothes. Pointless.
Jason Doakes 7 years ago
Fabric softener makes my clothes' fabric brittle, socks won't last longer than a few washes and then tey tear when I put them on. And mind, I was using the expensive stuff. Since I stopped using fabric softener my socks and shirts stay though enough to last years.
Jen Hunt 7 years ago
This is why I have never used fabric softener, nor did my mother, because it might make your clothes a bit softer for a few washes, but it is really bad for the fabric fibres and causes them to wear out much quicker.
Load More Replies... Katie and Jared Coates 7 years ago
I use it to detangle my cosplay wigs. They should market it like that!
Bunzilla 7 years ago
Probably the only useful application of fabric softener...
Load More Replies... Asia 7 years ago
After some research (as a person, who is actively trying to avoid toxins etc.) I've ended up buying borax & calcined soda... Thanks BoredPanda, for making my life better, I hope :) One step closer to getting rid of all of that poisonous s**t. YAY
Johnny Frostbite 7 years ago
Totally! With all the technology the companies use to make the scent last forever, imagine how long those chemicals stay floating around in the environment after they go down the drain.
Load More Replies... kathryn stretton 7 years ago
Looks like they really don't know what fabric softener is, as most of the comments are about detergent.
TheMsLollidella 7 years ago
Yea I think ... they dont really know lol honesty it's not that expensive
Load More Replies...
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