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He’s a kid and he’s a CEO and he’s gaining some much deserved recognition.

Alex Hart-Upendo is the 10 year old founder and CEO of Build-a-Bow, a budding non-profit custom bow-tie business and community project based out of Racine.

Alex has been recognized by the state of Wisconsin and Governor Walker for his efforts, and even has his own holiday as well as been featured on national TV.

Additionally, he’s being honored this month at EY’s prestigious Entrepreneur Of The Year Awards program for the Midwest.

Alex has an exceptionally high IQ and experienced homelessness as a child which led to him being isolated and bullied.

At the age of only five, he wanted to take the term “nerd” and turn it in to something cool so he created Build-a-Bow.

Build-a-Bow is a fashion events business that provides attendees the materials and instruction needed to make their very own personalized bow ties and hair bows.

The death of his grandfather (famed UWM football player Eddie “The Pony” Hart) inspired Alex to expand the company in to a non-profit community project with 40% of proceeds go back in to the community.

Alex also wrote a book titled “Bullies, Bowties and Brilliant Alex.”

It’s a multicultural picture book written to encourage the inner entrepreneur in children, while teaching a valuable lesson about bullying.

40% of all book proceeds are donated to underprivileged children and schools, he hosts author reading parties for deserving children and they all get free signed copies of his book including bowtie cookies!

He is also the inventor of Build-A-Shoe which is the first interchangeable shoe design with a patent. He recently traveled 36 hours to take his invention to New York to show the producers of Shark tank. He isn’t allowed to speak about his status with the show after signing contracts with NBC.

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Incredibly, Alex forgives his bullies.

“I believe everybody deserves a second chance.”

Build-A-Bow

Speaking infront of hundreds accepting the entrepreneur of the year award

Signing books to children being bullied

His cool logo

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On the set of Harry Connick Jr with his bowties

Fan photos of them wearing his Monarch bows

Vending in New york

Standing with his two biggest supporters his parents

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