However tired you may feel when you finally get a seat on the bus or train, chances are you’re less tired than the pregnant woman that might be standing right in front of you. Shiyang He, the talented Shanghai-based designer we wrote about recently, created these cute posters for Yili Milk in China to encourage people to give up their seats to pregnant women.

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Most public transportation systems ask their riders to extend this courtesy anyway, but it’s nice to have a reminder of why it should be extended. And if these cute posters don’t do it for you, then check out the adventures of the 3 pregnant dads who wore pregnant-body suits for a month to see what pregnancy is like! Spoiler alert – they hated it.

Yili milk, the Chinese dairy company that the ads seem to have been made for, has been involved in a couple of scandals involving tainted baby formula.

More info: Behance (h/t: designtaxi, demilked)