Each year CPNB (Collective Promotion Dutch Literature) organises the Dutch Book Week to promote Dutch literature. And every year a specific genre is being profiled. This year the(auto) biography is featured. This is translated in the theme ‘Geschreven Portretten’, which translates in Written Portraits’. Van Wanten Etcet era created the campaign, which show the different faces behind the (auto) biographies. Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of the biographic Book Week give away). Souverein made the artwork and did an amazing job creating realistic images. Even original book pages were used for the text inside the portraits to get right structure for each portrait.
So instead of wasting your time on Facebook get the real Facebook – you can even sleep with your favorite author put next to you on a pillow!
Vincent Van Gogh
Louis Van Gaal
Advertising Agency: Van Wanten Etcetera, Amsterdam, The Netherlands | Creative Directors: Markus Ravenhorst, Maarten Reynen | Art Directors: Maarten Reynen | Copywriters: Markus Ravenhorst | Illustrator: Souverein