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Two Companies Release Matching Packaging That Kiss On The Shelves, LGBT Japan Approves
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Advertising, Product Design6 years ago

Two Companies Release Matching Packaging That Kiss On The Shelves, LGBT Japan Approves

Food and drink. They’re always thought of as separate things. But isn’t it about time that the two of them kissed and made up? Well apparently yes, it is, at least according to two of Japan’s most popular food and beverage companies.

Kirin, a beverage company behind many of Japan’s favorite drinks, and Glico, the maker of snacks and chocolate, have joined forces in their marketing campaigns to bring you products that interact with each other. The products in question? Lemon-flavored Pocky and “teagurt”-flavored tea (yes, that’s a thing). Some of the food packaging characters kiss. Others give flowers or cakes to each other. But all of them get along in some way or another. Perhaps us humans can learn from this packaging design example!

The gender stereotype-defying design has received praise from Japan’s LGBT community for its sexual orientation inclusive approach to an ad campaign. Just make sure you buy the cleverly designed products together. Otherwise, you might be responsible for breaking up a perfectly happy relationship. No pressure or anything.

More info: pocky.gogotea.jp

Image credits: AnthonyFlav

Image credits: zaikabou

Image credits: zaikabou

Image credits: zaikabou

Image credits: zaikabou

Image credits: zaikabou

Image credits: zaikabou

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DariaB
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The design looks good and the idea is cool. Uhm, nice marketing trick too - it encourages you to buy both products even when you really need just one...

ViatrixLee
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Haha I would try to buy all the designs to make a collection. Love this!

Autumn
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Mmm I like Pocky. It's cool how they don't have to be the opposite sex, so I like how this is open to whatever people want.

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DariaB
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The design looks good and the idea is cool. Uhm, nice marketing trick too - it encourages you to buy both products even when you really need just one...

ViatrixLee
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Haha I would try to buy all the designs to make a collection. Love this!

Autumn
Community Member
6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Mmm I like Pocky. It's cool how they don't have to be the opposite sex, so I like how this is open to whatever people want.

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