What happens when you have to create an advertising project about cars, but you don’t have a crew and have only toy cars (1:43 scale)?

I got a referral from Nissan to photograph model cars as if they were real. I accepted the challenge!

I really love these situations! Toy photography is special because I can do everything that is in my mind. There are no limits for these car ads! If I need snow, I make it. If I need rain, desert, streets, or anything, I can create them!

I spend hours and hours creating miniature worlds with as many real elements as possible (e.g. smoke and dirt). Most of the car photos took me 7 to 12 hours each to complete.

While it would be easier to fake things like motion blur using Photoshop, I actually captured it on camera—the blur you see in the backgrounds and in the cars’ wheels wasn’t the result of digital manipulation.

I build real scenery and try to turn my photo ideas into reality. My main principle is that I don’t use Photoshop for manipulation. I do everything in front of the camera (e.g. motion blur, rain, dust, etc.) Of course, there are some cases when I can’t avoid this, but I always indicate which parts contain modifications.

Here is a previous post of my photography on Bored Panda.

More info: Instagram

#1

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

In this picture, everything is real (except the car lamp). Yes, the flying dirt too!

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Mr. Derpy Dino
Community Member
1 year ago

xD what town is that in? im joking, but it looks fantastic!

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#2

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

Photoshopped: car lamps and the lamp heads (only). I wanted to shoot a photo with Budapest in the background. I thought, why shouldn't I use the real city?

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Mr. Derpy Dino
Community Member
1 year ago

that! that is fantastic!

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#3

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

Photoshopped: car lamps (only). Motion blur? No problem! I used a moveable platform, so the car was fixed and the whole scenery was moving.

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Mr. Derpy Dino
Community Member
1 year ago

im just curious about how you did the wheels, did you blur them aswell?

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#4

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

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Alexander Albon
Community Member
1 year ago

Alfa Romeo Raikkonen

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#5

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

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Alexander Albon
Community Member
1 year ago

Lewis Hamilton Mercedes

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#6

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

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CaptainWolfy125
Community Member
1 year ago

This should be in the " what parents see vs. what kids see"

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#7

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

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Alexander Albon
Community Member
1 year ago

Alfa Romeo, Renault, Red Bull, Mercedes, Mercedes Safety Car F1

#8

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

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Alexander Albon
Community Member
1 year ago

Valtteri Bottas F1 Mercedes

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See Also on Bored Panda
#9

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

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Alexander Albon
Community Member
1 year ago

Bottas, Verstappen, Ricciardo, Aston Martin Driver, Mercedes, Red Bull, Renault, Aston Martin

#10

Nissan Has Asked Me To Take Some Real Like Photos Of Their Models. I Said: Hold My Beer!

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Alexander Albon
Community Member
1 year ago

Senna and Nigel Mansell?

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