The Grinch is back and he's meaner than ever! The Christmas classic remake landed at the box office on November 10th and was a big hit. Its debut earned $66million during the opening weekend. The movie owes its success to a snarky billboard campaign which went viral across social many media platforms. These ads were targeted at the citizens of such cities like New York and Los Angeles. They definitely couldn't turn away when they saw green billboards showing this grouchy character frowning at them and making mildly-offensive commentary. And despite being mean, these ads were completely on point and managed to reach a surprising target audience - millennials. According to Hollywood Reporter, 18 percent of ticket buyers on the opening night were between ages 18-24. Scroll to see the billboards below!

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Nicole Randall Report

love life you only live once 3 weeks ago

that is just me

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Universal Studios Report

Id row 3 weeks ago

This is very true.

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danieljnorman Report

Sushi Smack 3 weeks ago

Good luck getting those Hamilton tickets *cries*

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Universal Studios Report

Cody Eriksen 3 weeks ago

*snort*

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David Phat Report

Night Owl 3 weeks ago

No, you're making them better

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pacez88 Report

RacconLifeGirlie 3 weeks ago

I constantly have that!

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bedoubleu757 Report

Marta Puig 3 weeks ago

so am I and for coffee

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tommyklipsch Report

Night Owl 3 weeks ago

Ok, that's evil. He's tempting drivers for just that to happen.

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Melissa K. Allingham ‏ Report

Jess 💖 Yass 3 weeks ago

the bottom billboard just chimes in to the burn!! lmao

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