Adidas Ignores Student’s Commercial Made For Them, And Now It’s Going So Viral They Probably Regret It
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This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
The 1m:40s commercial revolves around an elderly former German marathon runner. He’s spending a monotonous existence in a rather unlovely retirement home, until one day he finds his old battered Adidas trainers, and decides to relive his younger years by taking them for a run. The retirement home repeatedly try to quash his quests for freedom, but the end of the advert will see you stand up and cheer. Or cry. Or both.
Yet sadly, this ad is just a spec spot, and was ignored by Adidas’ communications department.
“We tried sending it to [Adidas’] communications department but they didn’t really react,” Eugen told The Huffington Post.
Anyway, we think Adidas made a mistake in doing so, and after watching the ad again, we’ve got something in our eye…
More info: eugen-merher.com | YouTube
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Nice ad! (Maybe Adidas didn't make a mistake. They did ignore it but it's still going around the internet and people will hear and remember the name Adidas. So, maybe, they just let somebody else do their own job.)
...for free.
Took the words right out of my mouth.
Exactly
I've just signed-up to comment your words :). Good for Adidas. Why shouldn't they have a free commercial that they didn't pay nor asked for!!! Actually, also good move from the filmmaker (Eugen Merher). His name is going somewhat viral as well.
Adidas didnt accept it because it lacked glamorous females and filthy rich celebrities.
Actually the men who play the lead and the one in the wheel chair are pretty known actors, at least in Germany. I don't know if that's the reason but I think Adidas didn't accept the video because its story is not original. 2013 a movie came out that had the exact story line, complete with the home for old people, the annoyed staff and the supportive fellow residents. It did pretty good in theaters. http://www.imdb.com/title/tt2320968/
What's the movie called?
But, it had the lovely stereotype of women in charge being bitches and the medical community being cruel.
YES Totally agree with Abin Thomas.. the raw truth is 100 times more affective and real..then the fake B.S.
If the commercial would have been about an elderly former marathon runner who would have regained his strength with the help of his overworked but loving and supporting care workers, while being cheered on by his fellow residents, to the point where he was able to run around the retirement home, I would have liked it. And I believe Adidas would have liked it too. I don't think the messages needs such a dystopian depiction of a retirement home.
I agree. I didn't really get why the staff would try so hard to stop him, unless there's a reason... like dementia, in which case what comes after the video might not be so cheerful...
my 80 year old mother in law, suffering from dementia was able to leave a locked and secure building. It was 6 hours later before we found her. She had fallen down into a ditch that was covered in weeds and undergrowth that was so thick and impenetrable, I was standing 1 meter away and did not see her. Neither did any of the other searchers, until she made some crying sounds and she was found, hungry and dehydrated but well. I understand well the intent and heartbreak of someone locked away to break free. Nobody wants to die in such circumstances. Death is a moment of breaking free and release from dementia.
You've never been in one except maybe at their "visiting" hour when they hide reality, you are a prisoner.
I got that impression too - Adidas wouldn't want to be see to be giving the message 'retirement homes are like prisons', which is what comes out strongest for a large part of the video.
That's right, why making nurses and doctors evil characters?
I guess nobody saw "One Flew Over the Cuckoos Nest"
If you notice one of the men there is watering or pouring liquid on his tv. I believe they're probably suffering from something more debilitating than just their age. I loved it, not everything on tv has to be sunshine and roses, people need to open their eyes to the ugly that others are experiencing too.
I guess your ad would be better
That retirement home was actually too good to be real. Have you ever been in a real one? They are factories of death. Unless you have a ton of money and can afford a private, Uptown style retirement home. Most are staffed by people paid minimum wage and no skills whatsoever. That one look like a private spa.
Hmm not sure about this one, being locked in and not allowed out, staff looking as if they are mean, other seniors put in dangerous situations like watering a tv?. I can understand not wanting to use this. The main idea was good but too many negatives in my opinion.
Exactly, why risking to be seud.
Sued*
Adidas are benefiting from free viral advertising selling more of their products, which is more profit, less advertising cost, huge win for them. They're laughing all the way to the bank.
This is awesome!
Wow... this is incredible. A thousand times better than the same old boring shoe ads laced with celebrities that I see on TV all the time. If adidas can't appreciate it, he should swap the shoe and send it to someone else.
because its not an add , but part of a movie :D
Why can't we enjoy the piece without getting all twisted that adias didn't want it. It's a great piece. They could have filmed with shoes from other companies, or being a student, as most film student do, keep it in your portfolio. Rejection is part of succeeding and for all we know, the film was sent to the wrong person.
this is so touching
Sadly, by NOT responding, the internet has given them all the free advertising they need! They aren't stupid.
Because Adidas was non-responsive, it works as a negative for me. I WON'T be buying Adidas because they wouldn't even say, "Thanks, but no thanks."
Why "sadly"? Adidas is a quality company.
ahem... sweatshops...
@ Mihai - Adi Dassler was a Nazi till the end of the war. Some spirit, huh? You don't know shit about those "corporatists" either.
Heartless corporatists, far away from Adi Dassler spirit.
@ tiny ahem... who cares?
Great !
Aw. This is touching. There are a few parts I'm unsure of, but this is still a beautifully made ad.
It's a nicely filmed short story, but it just makes me want to run. Doesn't sell me a product.
You'd wear shoes to do that wouldn't you?
If Adidas doesn't give this the attention it deserves they are absolutely stupid!! This is a brilliant ad.
THAT IS THE MOST BEAUTIFUL THING, whoever made that has got TALENT!
I cried at the end. Who else?
Alot of folks are taking this wonderful piece alittle to seriously. It's awesome that he gets to be free. Lighten up!
I like it. But I get why adidas didn't take it. It is really touching, and emotional, but too much drama and emotions of sadness and makes people feel sorry for the elderly depicted in the spot, it doesn't go with the idea/concept of sport, action, energy. It doesn't inspire people to exercise and buy their products, it just makes the spectator feel sad and then happy for the old man. But it doesn't motivate you to take action at all. It just shows a touching story. As I said (before someone says that I know nothing for "not linking it" or votes me down for the same reason): it's NOT that I don't like it or think it's not well done, it just doesn't target the brand's market and image.
Who you are... will never quiet.. as long as you.... listen...
well it is viral isn't it? And Adidas didn't have to pay anything for the rights and all so I say they all won.
They didn't accept it because it shows real people in real life , not hot young athletes in a glomorous light of day
Best commercial spot!
Brilliant! and as an 89 year old--I can doubly appreciate the sprit and message of this ad.
Budweiser never cared if their ad was touching or brought on tears and their commercials are/were fantastic - and people remembered their name along with the story. Adidas take note!
That's a $4 MIL commercial but Adidas like other companies direct everything towards young people It doesn't make me think of Adidas in a nice way now, they were foolish to ignore this in my world.
Its free advertising, Adidas wins and hasn't paid anything for it. The creator of the video should change the scene where the elderly man in the wheelchair unveils his old Adidas to rather unveil a pair of Nike or whatever other popular brand is out there... would be hilarious :)
It's a nice ad. It's good that it's getting viral. But truth be told, this is not aligned with Adidas' equity. It's just because it's a tearjerker, it means it's gonna be beneficial for the brand in terms of sales or imagery. The ad is off strat.
cool... let it be.....
Yes, I'm sure Adidas totally regrets how this commercial which they didn't spend a dime on is going viral. If there's one thing companies hate, it's free publicity!
No such thing as bad press. We're still saying/typing the name 'Adidas.'
What an amazing ad
I just love it.
Heart warming!
UNDOUBTEDLY IT IS BETTER THAN FUCKING NICKI MINAJ WEARING ADIDAS LEGGINGS ON HER NASTY HUGE BUTT
how would they regret it? Theres a viral video advertising their product and they didnt have to pay for it.
Yes
Fuck Adidas and everything they stand for
Why don't they want let him to go out of the retirement home ?! Is that a prison or what ? Crazy .
Poignant and inspiring!
I'm gonna start crying!! :..0
This is brilliant. I 'm watching with no sound due to slightly broken computer,this add works really well in silence.
They'd rather spend $3/$4-Million on some haughty ad film company to give them some glossy piece of shit spot with some big director and an oscar winning cinematographer to make them feel like some Friday Night Lights bullshit than something as beautifully moving as this. Congrats Eugen Merher your work has moved so many of us. We wish you all the best wishes. We are expecting great things from you. :)
Loved it and so did my senior husband also still running, lovely sentiment.
I thought it was a amazing Ad., not only did it advertise Adidas, it reminded us all age is a number !! this man didn't want to be suppressed, he wanted to be free, we all deserve that , it shown us he was 'fit'unless he had some sort of illness (dementia) then, surly he would not have been that active .
Why would we demonize the very facilities and healthcare professionals who we rely on to care for our aging family members? If the events in the commercial actually happened the public would be crying for everyone to be fired. Yes, I understand the message that we should all be more active but this was not a very good way to deliver that message.
Even if well made, why would adidas need to react? Some student took the decision to make the video, adidas didn't ask for it.
Whatever the reason Adidas overlooked the ad(I'm sure they had one), it is still a very good ad. Left me with a lump in the throat and uh.......just need to clean something out my eye!
Why would Adidas regret it? They got free advertising. What the creator should have done is change the product to Nike or New Balance or some other brand so Adidas didn't get all the free press and "feel good" experience.
So, in old folks homes in Germany they hold you hostage?
Ese chico les tendría que hacer mirar a un mercado que desatienden por completo. El video es realmente encantador
Or maybe this is a new way of advertising using social media to spread the word? Just as in negative reviews for films and then everyone wants to see what it is all about. I did - and I never watch commercials!
Kudos to NURSING HOME AWARENESS!! Residents deserve to get treated not as a chore but as people (just as the video says) with hopes and dreams--we should be doing everything to ensure they live out the rest of their days cared for and loved and helping them find their passions. Using pets! Who have a special intuitive ability to understand their human companions better than some overworked (understaffed) hospital.
Great Ad........more of an indictment on how we treat the elderly .....or at least a window into ageing.
They ignored it because of the subject, its way to sensitive. They probably liked it but the risk of getting sued was to great.
Adidas should think Super Bowl
And, those of you who buy outrageously priced t-shirts and sweatshirts with brand names on them, you are also advertising for them and YOU are paying for their marketing. I wouldn't buy a piece of clothing that advertises, they should give them for free to get their name out there.
to me this ad is more about negative treatment of elders. big deal he ran outside and escaped for a couple hours what punishment awaits when he returns will they shackle him to his bed. I think it's a fail in terms of highlighting the shoes. I think Adidas was right in not choosing this one. It's not a feel good video. It's more of a concern about the treatment of seniors in facilities. makes me want to have charges filed against the fictitious nursing home for elder abuse. #fail
The ad makes me think of my Dad who is currently in a Veterans Home. He seems to brighten up when talking about things he used to love to do. I really enjoyed it.
How have Adidas lost out? They've just got a viral advert for free!
I think, perhaps, Adidas' did not want to use this ad because, while it was inspiring, it may look like they believe retirement homes are like prisons with uncaring nurses and attendants.
He doesn't look 'elderly' . Stop depicting people over 50 as in need of residential care!
He doesn't look 'elderly' . Stop writing off people over 50!
Adidas didn't want to make their customers cry like I was after watching.:)
I think they knew it was good and took advantage of the maker...unless this story was just a giant publicity stunt. If it was, then I applaud adidas for being resourceful and clever!
That was just beautiful.
This was incredible. Also Im in tears.
Garronazo
I have a question. Does he ever come back to the home?
Brilliant! Opportunity missed by Adidas I'd say! Big one!!!!!
probably it is more because of the reaction they might be getting from the health facility, like from nursing home or assisted living.
It seems to me that this ad is based on One Flew Over the Cuckoo's Nest. Nevertheless i have to admit it is a marvellous message and once i saw it i feel a bit happier as a human being. Regards from Spain
I hope adidas send the lad some shoes!
That's so touching. I could see it as a super bowl ad. Shame on you, Adidas.
omg I have so much sand in my eyes! *WAH*
I loved it! Beautiful message!
Bow can they ignore this wonderful and really touching also give motivation?? I think the idea really good and give us some inspiration
*how can (sorry typo)
Nothing original...ther is full german movie like this from 2013...this is something what is worth to see..."sein letztes Rennen"
I doubt very much that Adidas will regret getting all this free and awesome advertising
This is a great add They did a great job making it
it is utmost insensitive to use the misery of some one with dementia who only remembers their past in a sick ad. it made me feel sick.
To my the story doesn't really make sense which makes it a nice ad, but not a great one. Retirement homes are really not that dysmal (except maybe in the dementia section). I totally agree with Ymme Cruijffs post..
It frustrates me, cause NOW Adidas has FREE advertising from the ad! They NEED to pay the creator! IMMEDIATELY!
Love this !!
I loved the background music. Anyone know the name of the score?
Fuck filthy rich sport brands and the people that are wearing it not for doing sports! Most people that wear a tracksuit or those ugly ass buttoned pants are so fat they can hardly move, they fail to see the irony... ;-)
free advertisement for adidas.
Playing over and over doesn't help! In the end we all talking about ADIDAS! Free Advertising! Adidas Winning Again
OMG SO AMAZING!
Maybe Adidas didn't use it to avoid to be sued for plagiarism by Kilian Riedhof cf : http://www.imdb.com/title/tt2320968/?ref_=nm_knf_i1
Adidas is not regretting ita at all, why you ask, because adidas logo is in the video, adidas trainers and aparel, and the video os going vidal, giving adidas exposure, so by rejecting it they got an advert for free...
So good and so sad :,)
Adidas has nothing to regret. What they do have is a nice, well done and pretty memorable ad they paid $0 for. And it's going viral!
It's really beautiful, but of course it got rejected because it says JUST DO IT and that's Nike, not Adidas, you can't mess up with essential for the brands messages. He should try Nike, they'd love it.
Why do they keep stopping him from going out? It is not a Medieval asylum!
Um, I think advocating that a man with possible dementia be allowed to "break free" might be a problematic message. And, the take on the medical staff, many of whom are apt to wear tennis shoes on their work shifts, might be, well, a problematic message.
Why would Adidas want their ad to be a possible serial killer escaping from a mental hospital?
It's a nursing home.
way too positive
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Agree with Ymme Cruijff. This ad is beautiful in a manky, make-everybody-weep-with-pathos sense. He's not in a mental hospital, but a retirement home. Why vilify the thousands of people who dedicate their lives to assisting the elderly to live comfortably during their declining years? Sorry, agree with Adidas here.
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It isn't an ad and shouldn't try and be one, it is a short story of the human spirit, it should not be tagged to one brand, but the idea of doing what you love to do. It is very sad, putting that out there as an ad for any product would do more damage than good, being known as the brand of shoes where the old man is hurt and kept against his will from doing something so innocent, the people at Adidas have not done something stupid, and is this even a thing ? can anyone just send videos to any company and say my footage is great use it, and when they don't they are criticised for it ? with the amount of budding film creators in the world, the companies would have to hire full time staff just to look at the submissions day in and out, seems a bit unreasonable to believe it got anywhere near anyone that could have even made such a call.
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The expression "Winning the Internet" must by now mean nothing. An okay skit, if a bit too long, but nothing more. Besides, why would "Adidas" go for a depressing, surrealist tone with their campaigns is beyond me.
Nice ad! (Maybe Adidas didn't make a mistake. They did ignore it but it's still going around the internet and people will hear and remember the name Adidas. So, maybe, they just let somebody else do their own job.)
...for free.
Took the words right out of my mouth.
Exactly
I've just signed-up to comment your words :). Good for Adidas. Why shouldn't they have a free commercial that they didn't pay nor asked for!!! Actually, also good move from the filmmaker (Eugen Merher). His name is going somewhat viral as well.
Adidas didnt accept it because it lacked glamorous females and filthy rich celebrities.
Actually the men who play the lead and the one in the wheel chair are pretty known actors, at least in Germany. I don't know if that's the reason but I think Adidas didn't accept the video because its story is not original. 2013 a movie came out that had the exact story line, complete with the home for old people, the annoyed staff and the supportive fellow residents. It did pretty good in theaters. http://www.imdb.com/title/tt2320968/
What's the movie called?
But, it had the lovely stereotype of women in charge being bitches and the medical community being cruel.
YES Totally agree with Abin Thomas.. the raw truth is 100 times more affective and real..then the fake B.S.
If the commercial would have been about an elderly former marathon runner who would have regained his strength with the help of his overworked but loving and supporting care workers, while being cheered on by his fellow residents, to the point where he was able to run around the retirement home, I would have liked it. And I believe Adidas would have liked it too. I don't think the messages needs such a dystopian depiction of a retirement home.
I agree. I didn't really get why the staff would try so hard to stop him, unless there's a reason... like dementia, in which case what comes after the video might not be so cheerful...
my 80 year old mother in law, suffering from dementia was able to leave a locked and secure building. It was 6 hours later before we found her. She had fallen down into a ditch that was covered in weeds and undergrowth that was so thick and impenetrable, I was standing 1 meter away and did not see her. Neither did any of the other searchers, until she made some crying sounds and she was found, hungry and dehydrated but well. I understand well the intent and heartbreak of someone locked away to break free. Nobody wants to die in such circumstances. Death is a moment of breaking free and release from dementia.
You've never been in one except maybe at their "visiting" hour when they hide reality, you are a prisoner.
I got that impression too - Adidas wouldn't want to be see to be giving the message 'retirement homes are like prisons', which is what comes out strongest for a large part of the video.
That's right, why making nurses and doctors evil characters?
I guess nobody saw "One Flew Over the Cuckoos Nest"
If you notice one of the men there is watering or pouring liquid on his tv. I believe they're probably suffering from something more debilitating than just their age. I loved it, not everything on tv has to be sunshine and roses, people need to open their eyes to the ugly that others are experiencing too.
I guess your ad would be better
That retirement home was actually too good to be real. Have you ever been in a real one? They are factories of death. Unless you have a ton of money and can afford a private, Uptown style retirement home. Most are staffed by people paid minimum wage and no skills whatsoever. That one look like a private spa.
Hmm not sure about this one, being locked in and not allowed out, staff looking as if they are mean, other seniors put in dangerous situations like watering a tv?. I can understand not wanting to use this. The main idea was good but too many negatives in my opinion.
Exactly, why risking to be seud.
Sued*
Adidas are benefiting from free viral advertising selling more of their products, which is more profit, less advertising cost, huge win for them. They're laughing all the way to the bank.
This is awesome!
Wow... this is incredible. A thousand times better than the same old boring shoe ads laced with celebrities that I see on TV all the time. If adidas can't appreciate it, he should swap the shoe and send it to someone else.
because its not an add , but part of a movie :D
Why can't we enjoy the piece without getting all twisted that adias didn't want it. It's a great piece. They could have filmed with shoes from other companies, or being a student, as most film student do, keep it in your portfolio. Rejection is part of succeeding and for all we know, the film was sent to the wrong person.
this is so touching
Sadly, by NOT responding, the internet has given them all the free advertising they need! They aren't stupid.
Because Adidas was non-responsive, it works as a negative for me. I WON'T be buying Adidas because they wouldn't even say, "Thanks, but no thanks."
Why "sadly"? Adidas is a quality company.
ahem... sweatshops...
@ Mihai - Adi Dassler was a Nazi till the end of the war. Some spirit, huh? You don't know shit about those "corporatists" either.
Heartless corporatists, far away from Adi Dassler spirit.
@ tiny ahem... who cares?
Great !
Aw. This is touching. There are a few parts I'm unsure of, but this is still a beautifully made ad.
It's a nicely filmed short story, but it just makes me want to run. Doesn't sell me a product.
You'd wear shoes to do that wouldn't you?
If Adidas doesn't give this the attention it deserves they are absolutely stupid!! This is a brilliant ad.
THAT IS THE MOST BEAUTIFUL THING, whoever made that has got TALENT!
I cried at the end. Who else?
Alot of folks are taking this wonderful piece alittle to seriously. It's awesome that he gets to be free. Lighten up!
I like it. But I get why adidas didn't take it. It is really touching, and emotional, but too much drama and emotions of sadness and makes people feel sorry for the elderly depicted in the spot, it doesn't go with the idea/concept of sport, action, energy. It doesn't inspire people to exercise and buy their products, it just makes the spectator feel sad and then happy for the old man. But it doesn't motivate you to take action at all. It just shows a touching story. As I said (before someone says that I know nothing for "not linking it" or votes me down for the same reason): it's NOT that I don't like it or think it's not well done, it just doesn't target the brand's market and image.
Who you are... will never quiet.. as long as you.... listen...
well it is viral isn't it? And Adidas didn't have to pay anything for the rights and all so I say they all won.
They didn't accept it because it shows real people in real life , not hot young athletes in a glomorous light of day
Best commercial spot!
Brilliant! and as an 89 year old--I can doubly appreciate the sprit and message of this ad.
Budweiser never cared if their ad was touching or brought on tears and their commercials are/were fantastic - and people remembered their name along with the story. Adidas take note!
That's a $4 MIL commercial but Adidas like other companies direct everything towards young people It doesn't make me think of Adidas in a nice way now, they were foolish to ignore this in my world.
Its free advertising, Adidas wins and hasn't paid anything for it. The creator of the video should change the scene where the elderly man in the wheelchair unveils his old Adidas to rather unveil a pair of Nike or whatever other popular brand is out there... would be hilarious :)
It's a nice ad. It's good that it's getting viral. But truth be told, this is not aligned with Adidas' equity. It's just because it's a tearjerker, it means it's gonna be beneficial for the brand in terms of sales or imagery. The ad is off strat.
cool... let it be.....
Yes, I'm sure Adidas totally regrets how this commercial which they didn't spend a dime on is going viral. If there's one thing companies hate, it's free publicity!
No such thing as bad press. We're still saying/typing the name 'Adidas.'
What an amazing ad
I just love it.
Heart warming!
UNDOUBTEDLY IT IS BETTER THAN FUCKING NICKI MINAJ WEARING ADIDAS LEGGINGS ON HER NASTY HUGE BUTT
how would they regret it? Theres a viral video advertising their product and they didnt have to pay for it.
Yes
Fuck Adidas and everything they stand for
Why don't they want let him to go out of the retirement home ?! Is that a prison or what ? Crazy .
Poignant and inspiring!
I'm gonna start crying!! :..0
This is brilliant. I 'm watching with no sound due to slightly broken computer,this add works really well in silence.
They'd rather spend $3/$4-Million on some haughty ad film company to give them some glossy piece of shit spot with some big director and an oscar winning cinematographer to make them feel like some Friday Night Lights bullshit than something as beautifully moving as this. Congrats Eugen Merher your work has moved so many of us. We wish you all the best wishes. We are expecting great things from you. :)
Loved it and so did my senior husband also still running, lovely sentiment.
I thought it was a amazing Ad., not only did it advertise Adidas, it reminded us all age is a number !! this man didn't want to be suppressed, he wanted to be free, we all deserve that , it shown us he was 'fit'unless he had some sort of illness (dementia) then, surly he would not have been that active .
Why would we demonize the very facilities and healthcare professionals who we rely on to care for our aging family members? If the events in the commercial actually happened the public would be crying for everyone to be fired. Yes, I understand the message that we should all be more active but this was not a very good way to deliver that message.
Even if well made, why would adidas need to react? Some student took the decision to make the video, adidas didn't ask for it.
Whatever the reason Adidas overlooked the ad(I'm sure they had one), it is still a very good ad. Left me with a lump in the throat and uh.......just need to clean something out my eye!
Why would Adidas regret it? They got free advertising. What the creator should have done is change the product to Nike or New Balance or some other brand so Adidas didn't get all the free press and "feel good" experience.
So, in old folks homes in Germany they hold you hostage?
Ese chico les tendría que hacer mirar a un mercado que desatienden por completo. El video es realmente encantador
Or maybe this is a new way of advertising using social media to spread the word? Just as in negative reviews for films and then everyone wants to see what it is all about. I did - and I never watch commercials!
Kudos to NURSING HOME AWARENESS!! Residents deserve to get treated not as a chore but as people (just as the video says) with hopes and dreams--we should be doing everything to ensure they live out the rest of their days cared for and loved and helping them find their passions. Using pets! Who have a special intuitive ability to understand their human companions better than some overworked (understaffed) hospital.
Great Ad........more of an indictment on how we treat the elderly .....or at least a window into ageing.
They ignored it because of the subject, its way to sensitive. They probably liked it but the risk of getting sued was to great.
Adidas should think Super Bowl
And, those of you who buy outrageously priced t-shirts and sweatshirts with brand names on them, you are also advertising for them and YOU are paying for their marketing. I wouldn't buy a piece of clothing that advertises, they should give them for free to get their name out there.
to me this ad is more about negative treatment of elders. big deal he ran outside and escaped for a couple hours what punishment awaits when he returns will they shackle him to his bed. I think it's a fail in terms of highlighting the shoes. I think Adidas was right in not choosing this one. It's not a feel good video. It's more of a concern about the treatment of seniors in facilities. makes me want to have charges filed against the fictitious nursing home for elder abuse. #fail
The ad makes me think of my Dad who is currently in a Veterans Home. He seems to brighten up when talking about things he used to love to do. I really enjoyed it.
How have Adidas lost out? They've just got a viral advert for free!
I think, perhaps, Adidas' did not want to use this ad because, while it was inspiring, it may look like they believe retirement homes are like prisons with uncaring nurses and attendants.
He doesn't look 'elderly' . Stop depicting people over 50 as in need of residential care!
He doesn't look 'elderly' . Stop writing off people over 50!
Adidas didn't want to make their customers cry like I was after watching.:)
I think they knew it was good and took advantage of the maker...unless this story was just a giant publicity stunt. If it was, then I applaud adidas for being resourceful and clever!
That was just beautiful.
This was incredible. Also Im in tears.
Garronazo
I have a question. Does he ever come back to the home?
Brilliant! Opportunity missed by Adidas I'd say! Big one!!!!!
probably it is more because of the reaction they might be getting from the health facility, like from nursing home or assisted living.
It seems to me that this ad is based on One Flew Over the Cuckoo's Nest. Nevertheless i have to admit it is a marvellous message and once i saw it i feel a bit happier as a human being. Regards from Spain
I hope adidas send the lad some shoes!
That's so touching. I could see it as a super bowl ad. Shame on you, Adidas.
omg I have so much sand in my eyes! *WAH*
I loved it! Beautiful message!
Bow can they ignore this wonderful and really touching also give motivation?? I think the idea really good and give us some inspiration
*how can (sorry typo)
Nothing original...ther is full german movie like this from 2013...this is something what is worth to see..."sein letztes Rennen"
I doubt very much that Adidas will regret getting all this free and awesome advertising
This is a great add They did a great job making it
it is utmost insensitive to use the misery of some one with dementia who only remembers their past in a sick ad. it made me feel sick.
To my the story doesn't really make sense which makes it a nice ad, but not a great one. Retirement homes are really not that dysmal (except maybe in the dementia section). I totally agree with Ymme Cruijffs post..
It frustrates me, cause NOW Adidas has FREE advertising from the ad! They NEED to pay the creator! IMMEDIATELY!
Love this !!
I loved the background music. Anyone know the name of the score?
Fuck filthy rich sport brands and the people that are wearing it not for doing sports! Most people that wear a tracksuit or those ugly ass buttoned pants are so fat they can hardly move, they fail to see the irony... ;-)
free advertisement for adidas.
Playing over and over doesn't help! In the end we all talking about ADIDAS! Free Advertising! Adidas Winning Again
OMG SO AMAZING!
Maybe Adidas didn't use it to avoid to be sued for plagiarism by Kilian Riedhof cf : http://www.imdb.com/title/tt2320968/?ref_=nm_knf_i1
Adidas is not regretting ita at all, why you ask, because adidas logo is in the video, adidas trainers and aparel, and the video os going vidal, giving adidas exposure, so by rejecting it they got an advert for free...
So good and so sad :,)
Adidas has nothing to regret. What they do have is a nice, well done and pretty memorable ad they paid $0 for. And it's going viral!
It's really beautiful, but of course it got rejected because it says JUST DO IT and that's Nike, not Adidas, you can't mess up with essential for the brands messages. He should try Nike, they'd love it.
Why do they keep stopping him from going out? It is not a Medieval asylum!
Um, I think advocating that a man with possible dementia be allowed to "break free" might be a problematic message. And, the take on the medical staff, many of whom are apt to wear tennis shoes on their work shifts, might be, well, a problematic message.
Why would Adidas want their ad to be a possible serial killer escaping from a mental hospital?
It's a nursing home.
way too positive
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Agree with Ymme Cruijff. This ad is beautiful in a manky, make-everybody-weep-with-pathos sense. He's not in a mental hospital, but a retirement home. Why vilify the thousands of people who dedicate their lives to assisting the elderly to live comfortably during their declining years? Sorry, agree with Adidas here.
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It isn't an ad and shouldn't try and be one, it is a short story of the human spirit, it should not be tagged to one brand, but the idea of doing what you love to do. It is very sad, putting that out there as an ad for any product would do more damage than good, being known as the brand of shoes where the old man is hurt and kept against his will from doing something so innocent, the people at Adidas have not done something stupid, and is this even a thing ? can anyone just send videos to any company and say my footage is great use it, and when they don't they are criticised for it ? with the amount of budding film creators in the world, the companies would have to hire full time staff just to look at the submissions day in and out, seems a bit unreasonable to believe it got anywhere near anyone that could have even made such a call.
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The expression "Winning the Internet" must by now mean nothing. An okay skit, if a bit too long, but nothing more. Besides, why would "Adidas" go for a depressing, surrealist tone with their campaigns is beyond me.