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Powerful Video Reveals How Ads Are Filled With Sexism And Objectification Of Women
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Powerful Video Reveals How Ads Are Filled With Sexism And Objectification Of Women

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Objectification of women is a thing that exists even in a sandwich advertisement. That’s what the #WomenNotObjects project is all about. The video pairs some egregious examples of sexist advertising with sarcastic remarks from women exposed to them. From sandwiches to pick-up trucks to clothing – it’s as pervasive as to be everywhere.

The project video encourages discussion by using #WomenNotObjects hashtag. If you want to see more ladies fighting back, here’s a post on female scientists reacting to a sexist remark by a prominent male colleague. And here’s one about a project using hygiene pads to raise rape awareness.

More info: youtube.com (h/t: demilkedaplus)

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euanmol avatar
EuanConnell
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Please do an article where Men are objectified for comparison?

kelly_guyman avatar
KellyGuyman
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

http://www.buzzfeed.com/rossalynwarren/can-you-guess-what-these-adverts-are-trying-to-sell#.jhzXnzN2oo

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dariab_1 avatar
DariaB
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I am all against women objectification (or anyone's objectification for that matter, no one deserves to be treated like a tool), but sadly I'd have to agree that this video was a bit too weak and vague. The "I am your..." was a good point, but would have been more effective if shown in front of those sexualised pictures (or would that be a little extreme maybe...?). My favourite part was the parfume one, "man that smells like a vagina"! Hilarious! In that given context, of course.

forpatches avatar
CherylFontaine
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh please, men being objectified? Not quite the same thing is it? Try to be honest.

vikdrakonas avatar
ViktorijaStankeviciute
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, it is the same thing. Nobody should be objectified... and it doesn't matter if you are a woman or a man. We are all equal.

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54f3a267da926 avatar
HayleyLightcap
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I believe that the media projects both men and women in an extremely negative light. Men are projected to want nothing but sex and women are projected to not want sex. However, in the context of this article I think even men would say wtf to these terrible ads lol. I think that they should run an ad campaign with both gendered overly sexualized so that it's equal instead of it just being the women, after all, sex sells.

luyendao avatar
LuyenDao
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Those ads are pretty bad - goes to show what most guys think about most of the time. That's one thing, but i don't think we need to promote it and disguise it at as "art".

john_amiot avatar
JohnAmiot
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Half of the ads on TV you can't tell what the product are. Some people jumping around with a lot of loud noise in the background

annagsalerno avatar
AnnaSalerno
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No one should be objectified period. I'm so sick of all the sex on the movies and TV shows today that I refuse to watch them. Where is the talent that can act without showing all the sex, violence, robots, sci-fi or vampires?

antoniacheng avatar
AntoniaCheng
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Huh, this video has been flagged by the YouTube community, yet they were okay for advertising? It's inadvertently censored education of this issue.

kapweeng avatar
LenaWagenfuehr
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And fish swim. I have been complaining for years, but nothing happens (aside from me being called a rabid feminazi) I keep pointing out to photospreads (pun intended) where the female models (who are also actors/producers) always have their mouths open, a "pose" that clearly shows her willingness to perform fellatio at any time, in any given scenario.

mathildemariajohanne_andersen avatar
MathildeAndersen
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Men shouldn't respect us because we are their mothers/daughters/CEO's... they should respect us because we're people.

katie-trondsen avatar
KTTrondsen
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah it's getting pretty ridiculous. most movies now ALWAYS have someone naked or having sex or something sexual. Why can't they just have two people walk off into a room and close the door, the rest is implied kinda deal. I'm so tired of all the sex jammed into every possible media.

muhulse avatar
MüHülse
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

http://www.watchgroup-sexismus.at/cms/?p=2085 sexism works both ways.

atencio140 avatar
Patrick Bateman
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is rediculous. Men respond to sexual ques, hence they use sex to sell men's products. Women respond to Lord knows what (it depends if they're on their period or not.) So those ads are tailored to them. Of course women don't want to see all the sexy ads out there used to sell men's products. Just like men don't want to see the ads for tampons or sales where women are coaxed into spending a man's money. Until women are no longer allowed out of the kitchen to view these ads these ads will be there pissing people off. If people don't like it they should put down their screens and read a book.

soonctekh avatar
SoonTekh
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

THIS SHOWS HOW FAR WE HAVE FALLEN AS A SOCIETY!! WHAT IS THIS S**T WHERE CORPORATIONS/COMPANIES CAN GET AWAY WITH THESE ADS!! F**K LIBERTARIANISM!! IT HAS NEVER BEEN THE ANSWER TO ANY PROBLEMS!! OUR GOVERNMENTS SHOULD DO SOMETHING ABOUT THIS!! THEY SHOULD BE HELD RESPONSIBLE FOR ALLOWING THIS MATERIAL TO PROLIFERATE AND THE DESIGNERS OF THOSE ADS SHOULD BE PERSECUTED!!

mariab_ avatar
MariaB.
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh please, when will females stop whining? Advertisers use w/e they can to sell, it doesn't matter of men or women or animals, or kids, or even freakin' plants are depicted in certain ways, they will do it, bc it works. Plus, females aren't "being objectified" -- they are grown-ups deciding to be in these commercials for money. So are females "empowered" adults, capable of accountability & responsibility for their actions, & choices, or are they helpless wittle waifs, being used bc they're too dumb to know better? I guess w/e is convenient at the moment, eh feminists?

lilymiller avatar
PrincessLily
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you're curious about option Tatian bot if you're curious about objectification men vs. wemon... Please look at this!!https://s-media-cach...0f30c60a3e4.jpg

dtorres79 avatar
DavidT.
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The naked truth is: we’re all objectified these days. Now can’t we just all get over it – and concentrate on the stuff that actually matters? http://www.telegraph.co.uk/men/thinking-man/11395576/Men-are-now-objectified-more-than-women.html

brent_kaufman_18 avatar
BrentKaufman
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

One of the flagship magazines regarding fashion, sex, culture..., Cosmopolitan was founded by and always run by a woman. That magazine was responsible for a sizeable amount of the female sexualization in our culture and was spoken from women, to women. The fashion culture, in general, is fueled by, run by, watched by, and patronized by women.

kaurhiet avatar
SilentBob
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

S**t advertising punishes itself. Just don't buy it if you can't agree with the adverts or send a email to the company with a complaint.

stijncornelis avatar
StijnCornelis
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funny how just a few article later we see dozens of pictures of a hot male vet. It's nt an article about his work, nope, just an article about how hot he is... Same goes on at Buzzfeed and any other media. First write an article on how women are objectified and should stand up for themself (wich I totally support), only to be bombarded with topics as "hot male gymnasts" or the "hote dude a day" mailing list... Did someone say "double standards"

brad_wescott avatar
BradWescott
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

WOW the feminazi's on here are really full of hate. YES men are objectified too. And YES women are usually the ones behind the marketing campaigns objectifying other women to begin with. Very few men work at women's cosmetic companies. I was 1 of but only 4 men at a company of 32 women. Get over yourselves.

inesafonsorodrigo avatar
Inesafonsorodrigo
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, but one can say the opposite on the majority of advertising companies, production companies, film crews, fashion photographers, fashion designers, not to mention the car and alcohol company boards and so on. There are very few companies with many women and obviously cosmetics would be one of them, sice there are still many men AND women who think and raise their kids in the "man who's a true man doesn't do that stuff" mind frame. In general these areas I mentioned above are regulated and populated in majority by men. It is gradually changing as the number of women on universities is higher globally, and they are getting more ambitious than ever too, also more independent, which after so many centuries of repression would be expected. If you can't stand women, maybe you should move on to another company. Maybe to Axe's... There must be enough testosterone there to balance out and forget women exist... There is also some gay islands all around the globe.

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colonialpower avatar
JonSwearingen
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So when a women wants to flaunt it, and they do want too, that is liberation? But when a man looks for that its somehow exploitative? More double standard PC b******t from hystronic women....

sarahmarmolejos avatar
fudleybez avatar
FudleyBez
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don't blame men. Blame the ad agencies and the product marketers. They are the ones promoting and reinforcing the objectification stereotype.

brad_wescott avatar
BradWescott
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Which are often women...but don't tell feminists that. They see strippers and female models as "victims" - even though they're happy to make money doing it.

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depewgrays avatar
LauraGray
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think it's a shame that women are just beginning to understand the advertising that has been going on a good 5-6 decades now! I hope this allows some to wake up, and the ones that participate in the ads to realize they are part of the problem. If every woman that participated in the ads asked themselves how they would feel to see their mother, sister, aunt, cousin and most of all daughter doing these ads instead of them. Would the feel sickened? Embarrassed? Objectified? Mortified? Angry? Ready to scream??

pay1370 avatar
pay1370
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well well, what a surprise to get awful images when you google 'objectification for women'. Really, how can it be?? Mindblowing! Wow! Not that i'm against feminism (i'm a woman myself), but women and men alike are getting sexualized by the media (check any male/female perfume advert for reference, i dare you), but now they are just blaming men for being sexist. Especially with the "I am your ... " part, men have nothing to do with these adverts, it's the big companies, the media, etc that are at fould in this case. No men has ever looked at a commercial and said "damn, that could defenitly use some naked women!". I feel that they are nitpicking and completely missing the point, just to enforce their 'all men are rapist standards. This could've been handled way better.

anitta_sundarampillai avatar
AnittaSundarampillai
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's not directed against men. It's what the title says: objectification of women. Both men and women are objectified, this particular article is about women. The "I am your..." part of the video is trying to make it personal, so both men and women can imagine their daughter/sister/manager/ceo/mother in that way. In comparison to saying "I am a...woman/sister/daughter/mother", in which it would make it a little less personal. And I don't think it's nitpicking because the ads being shown are explicit. Anyone who is shown these ads can easily point out what the companies are implying. And they aren't enforcing any standards of men being the bad guys or rapists, the names you see are either brands or the founders of companies. But true it could've been better by including the objectification of men, but that's it.

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james365kennedy avatar
JamesKennedy
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When sex stops selling then advertisers will stop using it as a medium!

nathaniel_westveer avatar
NathanWestveer
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Think you are confusing sexism with a little things called 'You were never the target demographic.' Advertisers don't sell to every one, they target in very specifically, and if you feel alienated get over it.

susanna-alsaeedi avatar
SusannaVesna
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First of all- all the women in these adverts are models who get PAID for selling their bodies to photographers, who treat them like objects. So these women are OBJECTIFYING themselves to begin with! Second of all, there are quite a few ladies who live their life to get free drinks, expensive gifts, car rides, other "sponsor" c**p, get s**t faced and have one-night stands. These 2 points show that some women behave in a way which gives reason to be objectified. The question is where is the morale in advertising it publicly!

omnishambles avatar
Omnishambles-
Community Member
8 years ago

This comment is hidden. Click here to view.

All theses woman have objectified themselves. It almost seems like they are enjoying the job they do. . . C'mon people they're not slaves. Some people like to show themselves off and other "like to look", it's pretty simple. However, the Burger King ad is a bit much, to be honest.

mr-jim-hubbard avatar
JimHubbard
Community Member
8 years ago

This comment is hidden. Click here to view.

Maybe they should be telling this to the women that accept money to portray women as sexual objects. And there was one "I am your" that they didn't say....lover. Women are more to blame for the objectification of women than men are. Women use sex (or the promise of sex) to get men to do everything in the world for them. All I am asking is that you (women) make up your mind. Either use sex to get what you want and accept that doing so makes you a sexual object that can be had for furs, money power, etc. OR...stop using sex as a weapon or trading tool and demand your respect. You cannot have it both ways.

542c8ec27497e avatar
RosalieOliver
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is an extreme generalisation to say that women use sex for their benefit as if all women do that. Plus did it ever occur to you that some women rely on using sex to get ahead because that's the only method that might work for them. As in, they can't be taken seriously because of their intelligence or work ethic etc. so they have to rely on sex..

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w_ho_ever avatar
AliaAbdelnasser
Community Member
8 years ago

This comment is hidden. Click here to view.

Well those women who accepted to be part of this are the ones to blame! :(

atlantike avatar
Arty
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

women who accept to be part of this, women and men who imagine these ads, woman and man who pay for these ads, woman and man who find these ads appealing... I like to see nice girls of course...But that's won't make me buy a sandwich

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christoph-ott-37 avatar
ChristophOtt
Community Member
8 years ago

This comment is hidden. Click here to view.

stop whining and eat your tofu, please ... laugh often about things you feel "offended" by and you'll see there is nobody stalking you ...

malk_mistress avatar
ShawnnaNicole
Community Member
8 years ago

This comment is hidden. Click here to view.

Simple solution. Don't buy the products or promote the ads. Congrats on no complying with the latter.

vernwall avatar
JewelsVern
Community Member
8 years ago

This comment is hidden. Click here to view.

Well, what can we say? God made women to be companions to men, and the women often don't want to do that. They prefer to be admired as objects.

tonatonotonya avatar
okashevarova avatar
OliaShevarova
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No, we should act like the girls above. How on earth do you expect to get equal rights and payments if most men look at these ads and should I add that the demand brings the supply, so most men who are supposed to buy these products care about your vagina only?

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euanmol avatar
EuanConnell
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Please do an article where Men are objectified for comparison?

kelly_guyman avatar
KellyGuyman
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

http://www.buzzfeed.com/rossalynwarren/can-you-guess-what-these-adverts-are-trying-to-sell#.jhzXnzN2oo

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dariab_1 avatar
DariaB
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I am all against women objectification (or anyone's objectification for that matter, no one deserves to be treated like a tool), but sadly I'd have to agree that this video was a bit too weak and vague. The "I am your..." was a good point, but would have been more effective if shown in front of those sexualised pictures (or would that be a little extreme maybe...?). My favourite part was the parfume one, "man that smells like a vagina"! Hilarious! In that given context, of course.

forpatches avatar
CherylFontaine
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh please, men being objectified? Not quite the same thing is it? Try to be honest.

vikdrakonas avatar
ViktorijaStankeviciute
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, it is the same thing. Nobody should be objectified... and it doesn't matter if you are a woman or a man. We are all equal.

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54f3a267da926 avatar
HayleyLightcap
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I believe that the media projects both men and women in an extremely negative light. Men are projected to want nothing but sex and women are projected to not want sex. However, in the context of this article I think even men would say wtf to these terrible ads lol. I think that they should run an ad campaign with both gendered overly sexualized so that it's equal instead of it just being the women, after all, sex sells.

luyendao avatar
LuyenDao
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Those ads are pretty bad - goes to show what most guys think about most of the time. That's one thing, but i don't think we need to promote it and disguise it at as "art".

john_amiot avatar
JohnAmiot
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Half of the ads on TV you can't tell what the product are. Some people jumping around with a lot of loud noise in the background

annagsalerno avatar
AnnaSalerno
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No one should be objectified period. I'm so sick of all the sex on the movies and TV shows today that I refuse to watch them. Where is the talent that can act without showing all the sex, violence, robots, sci-fi or vampires?

antoniacheng avatar
AntoniaCheng
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Huh, this video has been flagged by the YouTube community, yet they were okay for advertising? It's inadvertently censored education of this issue.

kapweeng avatar
LenaWagenfuehr
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And fish swim. I have been complaining for years, but nothing happens (aside from me being called a rabid feminazi) I keep pointing out to photospreads (pun intended) where the female models (who are also actors/producers) always have their mouths open, a "pose" that clearly shows her willingness to perform fellatio at any time, in any given scenario.

mathildemariajohanne_andersen avatar
MathildeAndersen
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Men shouldn't respect us because we are their mothers/daughters/CEO's... they should respect us because we're people.

katie-trondsen avatar
KTTrondsen
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah it's getting pretty ridiculous. most movies now ALWAYS have someone naked or having sex or something sexual. Why can't they just have two people walk off into a room and close the door, the rest is implied kinda deal. I'm so tired of all the sex jammed into every possible media.

muhulse avatar
MüHülse
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

http://www.watchgroup-sexismus.at/cms/?p=2085 sexism works both ways.

atencio140 avatar
Patrick Bateman
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is rediculous. Men respond to sexual ques, hence they use sex to sell men's products. Women respond to Lord knows what (it depends if they're on their period or not.) So those ads are tailored to them. Of course women don't want to see all the sexy ads out there used to sell men's products. Just like men don't want to see the ads for tampons or sales where women are coaxed into spending a man's money. Until women are no longer allowed out of the kitchen to view these ads these ads will be there pissing people off. If people don't like it they should put down their screens and read a book.

soonctekh avatar
SoonTekh
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

THIS SHOWS HOW FAR WE HAVE FALLEN AS A SOCIETY!! WHAT IS THIS S**T WHERE CORPORATIONS/COMPANIES CAN GET AWAY WITH THESE ADS!! F**K LIBERTARIANISM!! IT HAS NEVER BEEN THE ANSWER TO ANY PROBLEMS!! OUR GOVERNMENTS SHOULD DO SOMETHING ABOUT THIS!! THEY SHOULD BE HELD RESPONSIBLE FOR ALLOWING THIS MATERIAL TO PROLIFERATE AND THE DESIGNERS OF THOSE ADS SHOULD BE PERSECUTED!!

mariab_ avatar
MariaB.
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh please, when will females stop whining? Advertisers use w/e they can to sell, it doesn't matter of men or women or animals, or kids, or even freakin' plants are depicted in certain ways, they will do it, bc it works. Plus, females aren't "being objectified" -- they are grown-ups deciding to be in these commercials for money. So are females "empowered" adults, capable of accountability & responsibility for their actions, & choices, or are they helpless wittle waifs, being used bc they're too dumb to know better? I guess w/e is convenient at the moment, eh feminists?

lilymiller avatar
PrincessLily
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you're curious about option Tatian bot if you're curious about objectification men vs. wemon... Please look at this!!https://s-media-cach...0f30c60a3e4.jpg

dtorres79 avatar
DavidT.
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The naked truth is: we’re all objectified these days. Now can’t we just all get over it – and concentrate on the stuff that actually matters? http://www.telegraph.co.uk/men/thinking-man/11395576/Men-are-now-objectified-more-than-women.html

brent_kaufman_18 avatar
BrentKaufman
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

One of the flagship magazines regarding fashion, sex, culture..., Cosmopolitan was founded by and always run by a woman. That magazine was responsible for a sizeable amount of the female sexualization in our culture and was spoken from women, to women. The fashion culture, in general, is fueled by, run by, watched by, and patronized by women.

kaurhiet avatar
SilentBob
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

S**t advertising punishes itself. Just don't buy it if you can't agree with the adverts or send a email to the company with a complaint.

stijncornelis avatar
StijnCornelis
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funny how just a few article later we see dozens of pictures of a hot male vet. It's nt an article about his work, nope, just an article about how hot he is... Same goes on at Buzzfeed and any other media. First write an article on how women are objectified and should stand up for themself (wich I totally support), only to be bombarded with topics as "hot male gymnasts" or the "hote dude a day" mailing list... Did someone say "double standards"

brad_wescott avatar
BradWescott
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

WOW the feminazi's on here are really full of hate. YES men are objectified too. And YES women are usually the ones behind the marketing campaigns objectifying other women to begin with. Very few men work at women's cosmetic companies. I was 1 of but only 4 men at a company of 32 women. Get over yourselves.

inesafonsorodrigo avatar
Inesafonsorodrigo
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, but one can say the opposite on the majority of advertising companies, production companies, film crews, fashion photographers, fashion designers, not to mention the car and alcohol company boards and so on. There are very few companies with many women and obviously cosmetics would be one of them, sice there are still many men AND women who think and raise their kids in the "man who's a true man doesn't do that stuff" mind frame. In general these areas I mentioned above are regulated and populated in majority by men. It is gradually changing as the number of women on universities is higher globally, and they are getting more ambitious than ever too, also more independent, which after so many centuries of repression would be expected. If you can't stand women, maybe you should move on to another company. Maybe to Axe's... There must be enough testosterone there to balance out and forget women exist... There is also some gay islands all around the globe.

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colonialpower avatar
JonSwearingen
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So when a women wants to flaunt it, and they do want too, that is liberation? But when a man looks for that its somehow exploitative? More double standard PC b******t from hystronic women....

sarahmarmolejos avatar
fudleybez avatar
FudleyBez
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don't blame men. Blame the ad agencies and the product marketers. They are the ones promoting and reinforcing the objectification stereotype.

brad_wescott avatar
BradWescott
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Which are often women...but don't tell feminists that. They see strippers and female models as "victims" - even though they're happy to make money doing it.

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depewgrays avatar
LauraGray
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think it's a shame that women are just beginning to understand the advertising that has been going on a good 5-6 decades now! I hope this allows some to wake up, and the ones that participate in the ads to realize they are part of the problem. If every woman that participated in the ads asked themselves how they would feel to see their mother, sister, aunt, cousin and most of all daughter doing these ads instead of them. Would the feel sickened? Embarrassed? Objectified? Mortified? Angry? Ready to scream??

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pay1370
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well well, what a surprise to get awful images when you google 'objectification for women'. Really, how can it be?? Mindblowing! Wow! Not that i'm against feminism (i'm a woman myself), but women and men alike are getting sexualized by the media (check any male/female perfume advert for reference, i dare you), but now they are just blaming men for being sexist. Especially with the "I am your ... " part, men have nothing to do with these adverts, it's the big companies, the media, etc that are at fould in this case. No men has ever looked at a commercial and said "damn, that could defenitly use some naked women!". I feel that they are nitpicking and completely missing the point, just to enforce their 'all men are rapist standards. This could've been handled way better.

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AnittaSundarampillai
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's not directed against men. It's what the title says: objectification of women. Both men and women are objectified, this particular article is about women. The "I am your..." part of the video is trying to make it personal, so both men and women can imagine their daughter/sister/manager/ceo/mother in that way. In comparison to saying "I am a...woman/sister/daughter/mother", in which it would make it a little less personal. And I don't think it's nitpicking because the ads being shown are explicit. Anyone who is shown these ads can easily point out what the companies are implying. And they aren't enforcing any standards of men being the bad guys or rapists, the names you see are either brands or the founders of companies. But true it could've been better by including the objectification of men, but that's it.

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JamesKennedy
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When sex stops selling then advertisers will stop using it as a medium!

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NathanWestveer
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Think you are confusing sexism with a little things called 'You were never the target demographic.' Advertisers don't sell to every one, they target in very specifically, and if you feel alienated get over it.

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SusannaVesna
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First of all- all the women in these adverts are models who get PAID for selling their bodies to photographers, who treat them like objects. So these women are OBJECTIFYING themselves to begin with! Second of all, there are quite a few ladies who live their life to get free drinks, expensive gifts, car rides, other "sponsor" c**p, get s**t faced and have one-night stands. These 2 points show that some women behave in a way which gives reason to be objectified. The question is where is the morale in advertising it publicly!

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Omnishambles-
Community Member
8 years ago

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All theses woman have objectified themselves. It almost seems like they are enjoying the job they do. . . C'mon people they're not slaves. Some people like to show themselves off and other "like to look", it's pretty simple. However, the Burger King ad is a bit much, to be honest.

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JimHubbard
Community Member
8 years ago

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Maybe they should be telling this to the women that accept money to portray women as sexual objects. And there was one "I am your" that they didn't say....lover. Women are more to blame for the objectification of women than men are. Women use sex (or the promise of sex) to get men to do everything in the world for them. All I am asking is that you (women) make up your mind. Either use sex to get what you want and accept that doing so makes you a sexual object that can be had for furs, money power, etc. OR...stop using sex as a weapon or trading tool and demand your respect. You cannot have it both ways.

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RosalieOliver
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is an extreme generalisation to say that women use sex for their benefit as if all women do that. Plus did it ever occur to you that some women rely on using sex to get ahead because that's the only method that might work for them. As in, they can't be taken seriously because of their intelligence or work ethic etc. so they have to rely on sex..

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AliaAbdelnasser
Community Member
8 years ago

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Well those women who accepted to be part of this are the ones to blame! :(

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Arty
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

women who accept to be part of this, women and men who imagine these ads, woman and man who pay for these ads, woman and man who find these ads appealing... I like to see nice girls of course...But that's won't make me buy a sandwich

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ChristophOtt
Community Member
8 years ago

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stop whining and eat your tofu, please ... laugh often about things you feel "offended" by and you'll see there is nobody stalking you ...

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ShawnnaNicole
Community Member
8 years ago

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Simple solution. Don't buy the products or promote the ads. Congrats on no complying with the latter.

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JewelsVern
Community Member
8 years ago

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Well, what can we say? God made women to be companions to men, and the women often don't want to do that. They prefer to be admired as objects.

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OliaShevarova
Community Member
8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

No, we should act like the girls above. How on earth do you expect to get equal rights and payments if most men look at these ads and should I add that the demand brings the supply, so most men who are supposed to buy these products care about your vagina only?

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