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Women who love to wear a lot of makeup can sometimes be accused by others of being insecure or of being overly concerned with impressing men, but Nikkie, a Youtuber famous for her makeup tutorials and expertise, wants to change all that.

After she posted a video showing the power of makeup and how much she loves it, women started to post their own half-made-up selfies on Instagram, sharing their own insights with the hashtag #ThePowerOfMakeup. Some women enjoy makeup because it's fun, others because it makes them feel better, and yet others because it's an art form!

More info: Instagram | Facebook | Twitter (h/t: elitedaily)

Nikkie's video that started it all:

#1

The Power Of Makeup

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LaviniaGeorgescu
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think that you guys are missing the point. The only reason you say she's prettier without makeup is because it's cool and "empowering" to say that now. She's pretty when she feels pretty. With or without makeup.

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#7

The Power Of Makeup

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AubreyDelaCruz
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

100% gorgeous regardlesss! Whatever makes her feel that way!! She rocks both looks!

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#10

The Power Of Makeup

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JennHoff
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8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You are gorgeous! Not that the outside is as important as the inside, and all that stuff.... but you're also gorgeous. :)

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#19

The Power Of Makeup

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TammyChapman
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Looks like 2 different people. Which can actually be a good thing. Gorgeous! Which ever one she chooses on any given day, she's still beautiful.

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#22

The Power Of Makeup

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KatieBear
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8 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Such beautiful skin doesn't need to be covered up. Still, love the lipstick

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#23

After Vs Before

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Imperfekt
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She used just enough subtle makeup to only enhance her beauty. Not overly done with liner and shadows and heavy mascara. My favorite

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#26

The Power Of Makeup

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BrittanyYow
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Shut up Christine. You're not a lighting technician. She's beautiful.

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#27

Two Face

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#29

The Power Of Natural Make Up!

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NicolaBishop
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Beautiful, such beautiful bone structure, I want your cheek bones! Beautiful with or without ♥

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#31

The Power Of Makeup

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TammyChapman
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The one with the makeup reminds me of that Ballerina movie. Beautiful.

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#32

Gyaru

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#33

Twoface?

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#34

The Power Of Makeup

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#36

#thepowerofmakeup

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#39

The Power Of Makeup

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#40

The Power Of Makeup

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BrittanyYow
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Christine, your profile picture is at an awful angle, with light on half your face and making you look real dumb when your coming on to every photo on here and talking about the angle and lighting. Shut up. And Christina, have you even read a single thing about this thread? That's entirely for her to decide! She is gorgeous with the makeup she chooses. That lipstick color compliments the skin perfectly! So pretty!

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#42

#thepowerofmakeup

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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Small contribution to the #ThePowerOfMakeup campaign - Read more on - http://biloshytska.com/make-me-up/

#43

It's Me Either Way

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#44

Friends, Sisters, Women.

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#45

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