Women who love to wear a lot of makeup can sometimes be accused by others of being insecure or of being overly concerned with impressing men, but Nikkie, a Youtuber famous for her makeup tutorials and expertise, wants to change all that.

After she posted a video showing the power of makeup and how much she loves it, women started to post their own half-made-up selfies on Instagram, sharing their own insights with the hashtag #ThePowerOfMakeup. Some women enjoy makeup because it's fun, others because it makes them feel better, and yet others because it's an art form!

More info: Instagram | Facebook | Twitter (h/t: elitedaily)

Nikkie's video that started it all:

#1

The Power Of Makeup

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CamillaCarlström
Community Member
5 years ago

So much more beautiful w/o makeup! So big and wonderful eye(s) witch gets hidden behind way too much mascara

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#2

The Power Of Makeup

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LydiaJalagonia
Community Member
5 years ago

I think she is lovely both ways.

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#3

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

Pretty without makeup and uses makeup well!

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#4

The Power Of Makeup

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UlrikaTückdeMantel
Community Member
5 years ago

your Make-up is wonderful done! it looks like glamour but not too much!

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#5

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

Glamorous! She looks like an actress, model. Makeup enhances her already good features.

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#6

The Power Of Makeup

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Jemma
Community Member
5 years ago

don't hide away ur lovely freckles! :)

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#7

The Power Of Makeup

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OwlyDrage
Community Member
5 years ago

She is 100% more beautiful without makeup <3

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#8

The Power Of Makeup

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LuanaGl
Community Member
5 years ago

beautiful lipstick

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#9

The Power Of Makeup

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JenniferNeely
Community Member
5 years ago

You have natural beauty and make up enhances it.

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#10

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

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Very cute without!

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#11

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

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Needs makeup

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#12

...

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CarlaMarroquín
Community Member
5 years ago

Bettie Page. <3

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#13

The Power Of Makeup

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MayaAladdin
Community Member
5 years ago

Beautiful freckles!

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#14

The Power Of Makeup

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SusieBelzer
Community Member
5 years ago

Gorgeous girl!!

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#15

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

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Doesn't change with or without.

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#16

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

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Wear makeup

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#17

The Power Of Makeup

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MichaelaMužíková
Community Member
5 years ago

She looks gorgeus in both versions!

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#18

The Power Of Makeup

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ShirleyBrightmanGillins
Community Member
5 years ago

She is gorgeous

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#19

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

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Needs makeup

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#20

The Power Of Makeup

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Rhon
Community Member
5 years ago

Without makeup she looks like Cate Blanchett

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#21

Older Half

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DanaJuridico
Community Member
5 years ago

Beautiful even without makeup!

#22

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

So pretty without makeup! She looks sexy au natural!

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#23

After Vs Before

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MeighilyBebéDor
Community Member
5 years ago

Wow, She's beautiful. Love her green eyes.

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#24

I Love Me, With Or Without Makeup.

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BrittanyYow
Community Member
5 years ago

That pop of color on the eyeshadow is so darn cute!

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#25

The Power Of Makeup

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YolandaMunoz
Community Member
5 years ago

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This big eyed woman looks fine without. But makeup is colorful and amusing. Doesn't need it

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#26

The Power Of Makeup

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ChristineLoughead
Community Member
5 years ago

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Too much lighting behind

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#27

Two Face

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#28

Mafi

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TammyChapman
Community Member
5 years ago

Beautiful!!!

#29

The Power Of Natural Make Up!

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NicolaBishop
Community Member
5 years ago

Beautiful, such beautiful bone structure, I want your cheek bones! Beautiful with or without ♥

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#30

The Power Of Makeup

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LeeannStarling
Community Member
5 years ago

beautiful eyes

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#31

The Power Of Makeup

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ChristineLoughead
Community Member
5 years ago

Not a fan of that angle or tint added to the picture

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#32

Gyaru

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#33

Twoface?

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#34

The Power Of Makeup

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Biberche
Community Member
5 years ago

She is soooo beautiful without makeup... I'm just looking and looking and looking..

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#35

#36 (a.k.a Beautiful Queens With And Without Make Up!!!)

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AmandaBlackwood
Community Member
5 years ago

YES!!!!

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#36

#thepowerofmakeup

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#37

#thepowerofmakeup Transforming Beyond The Norm

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SaraF
Community Member
5 years ago

Love That! Rock on

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#38

The Power Of Makeup

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MeighilyBebéDor
Community Member
5 years ago

Lovely Lovely

#39

The Power Of Makeup

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BrittanyYow
Community Member
5 years ago

That red lipstick is stunning with her skintone!

#40

The Power Of Makeup

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ChristineLoughead
Community Member
5 years ago

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I think the angle makes it really hard to tell because one side of her face is much closer to the camera

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#41

It's None Of My Business What Others Think Of Me.

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ElexisSmolak
Community Member
5 years ago

hahahah I found you! Awesome! :D

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#42

#thepowerofmakeup

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Community Member
5 years ago

Small contribution to the #ThePowerOfMakeup campaign - Read more on - http://biloshytska.com/make-me-up/

#43

It's Me Either Way

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#44

Friends, Sisters, Women.

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#45

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