Women who love to wear a lot of makeup can sometimes be accused by others of being insecure or of being overly concerned with impressing men, but Nikkie, a Youtuber famous for her makeup tutorials and expertise, wants to change all that.

After she posted a video showing the power of makeup and how much she loves it, women started to post their own half-made-up selfies on Instagram, sharing their own insights with the hashtag #ThePowerOfMakeup. Some women enjoy makeup because it's fun, others because it makes them feel better, and yet others because it's an art form!

More info: Instagram | Facebook | Twitter (h/t: elitedaily)

Nikkie's video that started it all:

#1

The Power Of Makeup

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LaviniaGeorgescu 3 years ago

I think that you guys are missing the point. The only reason you say she's prettier without makeup is because it's cool and "empowering" to say that now. She's pretty when she feels pretty. With or without makeup.

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#2

The Power Of Makeup

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LydiaJalagonia 3 years ago

I think she is lovely both ways.

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#3

The Power Of Makeup

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YolandaMunoz 3 years ago

Pretty without makeup and uses makeup well!

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#4

The Power Of Makeup

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UlrikaTückdeMantel 3 years ago

your Make-up is wonderful done! it looks like glamour but not too much!

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#5

The Power Of Makeup

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Ida-LinnMöller 3 years ago

Reminds me of Jasmine.

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#6

The Power Of Makeup

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Jemma 3 years ago

don't hide away ur lovely freckles! :)

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#7

The Power Of Makeup

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AubreyDelaCruz 3 years ago

100% gorgeous regardlesss! Whatever makes her feel that way!! She rocks both looks!

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#8

The Power Of Makeup

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LuanaGl 3 years ago

beautiful lipstick

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#9

The Power Of Makeup

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JenniferNeely 3 years ago

You have natural beauty and make up enhances it.

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#10

The Power Of Makeup

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JennHoff 3 years ago

You are gorgeous! Not that the outside is as important as the inside, and all that stuff.... but you're also gorgeous. :)

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#11

The Power Of Makeup

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MelAnie 3 years ago

Who are you to judge

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#12

...

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CarlaMarroquín 3 years ago

Bettie Page. <3

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#13

The Power Of Makeup

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MayaAladdin 3 years ago

Beautiful freckles!

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#14

The Power Of Makeup

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SusieBelzer 3 years ago

Gorgeous girl!!

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#15

The Power Of Makeup

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cest_nayce 3 years ago

cutie!

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#16

The Power Of Makeup

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ShaynaJacques 3 years ago

Lol Yolandas a bitch

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#17

The Power Of Makeup

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MichaelaMužíková 3 years ago

She looks gorgeus in both versions!

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#18

The Power Of Makeup

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ShirleyBrightmanGillins 3 years ago

She is gorgeous

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#19

The Power Of Makeup

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TammyChapman 3 years ago

Looks like 2 different people. Which can actually be a good thing. Gorgeous! Which ever one she chooses on any given day, she's still beautiful.

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#20

The Power Of Makeup

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Rhon 3 years ago

Without makeup she looks like Cate Blanchett

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#21

Older Half

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DanaJuridico 3 years ago

Beautiful even without makeup!

#22

The Power Of Makeup

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KatieBear 3 years ago

Such beautiful skin doesn't need to be covered up. Still, love the lipstick

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#23

After Vs Before

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Imperfekt 3 years ago

She used just enough subtle makeup to only enhance her beauty. Not overly done with liner and shadows and heavy mascara. My favorite

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#24

I Love Me, With Or Without Makeup.

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BrittanyYow 3 years ago

That pop of color on the eyeshadow is so darn cute!

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#25

The Power Of Makeup

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CarlaMarroquín 3 years ago

She looks like Arya Stark, so pretty.

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#26

The Power Of Makeup

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BrittanyYow 3 years ago

Shut up Christine. You're not a lighting technician. She's beautiful.

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#27

Two Face

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#28

Mafi

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TammyChapman 3 years ago

Beautiful!!!

#29

The Power Of Natural Make Up!

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NicolaBishop 3 years ago

Beautiful, such beautiful bone structure, I want your cheek bones! Beautiful with or without ♥

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#30

The Power Of Makeup

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Destinee Dale 2 years ago

I think she looks prettier without the makeup

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#31

The Power Of Makeup

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TammyChapman 3 years ago

The one with the makeup reminds me of that Ballerina movie. Beautiful.

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#32

Gyaru

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#33

Twoface?

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#34

The Power Of Makeup

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WhitneyMugford 3 years ago

I think this girl missed the point, she's wearing full foundation and lipstick

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#35

#36 (a.k.a Beautiful Queens With And Without Make Up!!!)

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BrittanyYow 3 years ago

That lipstick color is to die for!

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#36

#thepowerofmakeup

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#37

#thepowerofmakeup Transforming Beyond The Norm

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Annabowlanoodles 3 years ago

Hella awesome

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#38

The Power Of Makeup

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MeighilyBebéDor 3 years ago

Lovely Lovely

#39

The Power Of Makeup

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BrittanyYow 3 years ago

That red lipstick is stunning with her skintone!

#40

The Power Of Makeup

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BrittanyYow 3 years ago

Christine, your profile picture is at an awful angle, with light on half your face and making you look real dumb when your coming on to every photo on here and talking about the angle and lighting. Shut up. And Christina, have you even read a single thing about this thread? That's entirely for her to decide! She is gorgeous with the makeup she chooses. That lipstick color compliments the skin perfectly! So pretty!

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#41

It's None Of My Business What Others Think Of Me.

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LindaBiteMe 3 years ago

Lol I caught you too!! You look beautiful with or without.

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#42

#thepowerofmakeup

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3 years ago

Small contribution to the #ThePowerOfMakeup campaign - Read more on - http://biloshytska.com/make-me-up/

#43

It's Me Either Way

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