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Women who love to wear a lot of makeup can sometimes be accused by others of being insecure or of being overly concerned with impressing men, but Nikkie, a Youtuber famous for her makeup tutorials and expertise, wants to change all that.

After she posted a video showing the power of makeup and how much she loves it, women started to post their own half-made-up selfies on Instagram, sharing their own insights with the hashtag #ThePowerOfMakeup. Some women enjoy makeup because it's fun, others because it makes them feel better, and yet others because it's an art form!

More info: Instagram | Facebook | Twitter (h/t: elitedaily)

Nikkie's video that started it all:

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