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Lingerie Company Remakes Victoria’s Secret Ad With A More Realistic Range Of Body Types
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Fashion, Social Issues7 years ago

Lingerie Company Remakes Victoria’s Secret Ad With A More Realistic Range Of Body Types

Curvy Kate, a lingerie brand praised for embracing a far wider range of busts than many other lingerie designers, has released an ad campaign that takes a dig at Victoria’s Secret, whose “Perfect Body” ad campaign drew criticism for suggesting that a perfect body could only be one that adhered to their strict (and slim) standards.

The brand, which creates bras for D-K cups, launched the ads along with their “Star in a Bra” campaign, which lets fans help them decide who their new model for 2015 will be.

After receiving a wave of criticism, Victoria’s Secret changed their ad campaign’s slogan to “A Body For Every Body,” but the models in the ad campaign still did little to appeal to women of different body types.

More info: curvykate.com | starinabra.com | Facebook (h/t: elitedaily)

Victoria’s Secret was accused of body-shaming larger and bustier women when they released this ad

They changed the slogan to “A body for every body,” but many thought it wasn’t enough

Curvy Kate released a similar ad but with a more diverse range of body types and busts:

Here are the top 10 models from their model vote competition, which recently closed:

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NataliePitman
Community Member
7 years ago

What about us girls with a small bust compared to the rest of our bodies? The bottom picture shows ladies with a large bust, no one like me!

PookieMcNoodles
Community Member
7 years ago

The company the ad represents makes bras for sizes D-K.

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AstridCunningham
Community Member
7 years ago

The top says all women have perfect bodies and the second one says we are all overweight and wear god-awful bras..show me the middle-rangers

SimonMillat
Community Member
7 years ago

Whats your problem? There are small girls and big girls, broad hips and slim. I think there are a lot of different body types

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DavidMann
Community Member
7 years ago

They are from one extreme to the other; where is the middle-of-the-range photograph, in which my partner would fit?

EmmaJay
Community Member
7 years ago

For all ya'll know, his partner might be curvy and average weight but have a small chest.

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NataliePitman
Community Member
7 years ago

What about us girls with a small bust compared to the rest of our bodies? The bottom picture shows ladies with a large bust, no one like me!

PookieMcNoodles
Community Member
7 years ago

The company the ad represents makes bras for sizes D-K.

Load More Replies...
AstridCunningham
Community Member
7 years ago

The top says all women have perfect bodies and the second one says we are all overweight and wear god-awful bras..show me the middle-rangers

SimonMillat
Community Member
7 years ago

Whats your problem? There are small girls and big girls, broad hips and slim. I think there are a lot of different body types

Load More Replies...
DavidMann
Community Member
7 years ago

They are from one extreme to the other; where is the middle-of-the-range photograph, in which my partner would fit?

EmmaJay
Community Member
7 years ago

For all ya'll know, his partner might be curvy and average weight but have a small chest.

Load More Replies...
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