One of my greatest strength as an artist is that I am often too naive to realize how crazy my ideas are.

I dive into them head-first, rallying volunteers around a single cause. Thanks to the help of people who are often complete strangers at the beginning of my projects, what starts off as a small idea blossoms into a full blown production.

In this case, all I knew was that plastic pollution was a boring topic and I had to find a way to make it more interesting.

Alone, I was just a photographer – but thanks to the help of amazing individuals we transformed a lifeless pile of used garbage into a message:

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