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The Librairie Mollat, the first independent bookstore in France, is continuing with their goal to match as many people with books as possible.
Over a year ago this bookstore simply blew up online with their fun and unique take on "don't judge a book by its cover." The employees started sharing images of real people, themselves and their customers, extending the pictures of the book covers.
Now the bookstore has close to 64k followers on Instagram who love the creative take on book promotion.
Take a look at some of these amazing pictures and vote for the best.
More info: Instagram
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Dian Ella Lillie 7 years ago
The thing that I'm having difficulty processing is how book store employees could be bored! That aside, the photos are great!
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Ladies and Gentlemen 7 years ago
For God's sake Karen, how many times I have to tell you not to smoke in bookstore!!!
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Bored Fox 7 years ago
I remember Gaston! Many Belgian comics were published also here in Finland when I was a child but nowadays we only get reprints of old Lucky Luke comics... Gaston Lagaffe's Finnish name was Niilo Pielinen and my brother had several albums about him. Gaston comics are very funny so I recommend reading them. :)
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The Laugh Fan 7 years ago
Fascinating isn't it? Intrigued to know how long it takes to pull together!
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MammaG 7 years ago
He was an English teacher, so it's not too far afield.
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Thinairgal 7 years ago
Can you imagine being asked to pose for this match up? "I look like an extension of THAT!?!"
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Giulia Betke 7 years ago
i feel as if it should have had the book a little further away so the size is more realistic
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What do you think ?
The Laugh Fan 7 years ago
These are amazing. Be nice to see what the people behind the book really look like as well. I was wondering if the difference would be startling or whether they are similar anyway which is why they matched up so well.
Suzette 7 years ago
it is a great store located in the heart of Bordeaux, France; one of my favorite spots as a foreigner. French people in general still value the nice things in life, like shopping at a real store for a hard copy book.
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The Laugh Fan 7 years ago
These are amazing. Be nice to see what the people behind the book really look like as well. I was wondering if the difference would be startling or whether they are similar anyway which is why they matched up so well.
Suzette 7 years ago
it is a great store located in the heart of Bordeaux, France; one of my favorite spots as a foreigner. French people in general still value the nice things in life, like shopping at a real store for a hard copy book.
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