It started with a simple thought:

“Why does planning a weekend at Lake Como feel like decoding an ancient map?”

That’s what Massimiliano Laudati, a digital marketing consultant from Italy, asked himself after helping a friend plan a trip to one of the most famous lakes in the world. “We had 27 tabs open,” he says. “One blog said to go to Varenna, another to skip it. Google Maps was no help. And don’t get me started on hotel reviews.”

So instead of complaining, he did something totally not normal:

He created three entire websites to make sure no one else would suffer the same travel planning headache.

And the result?

Three clean, curated, super helpful online guides that now cover Italy’s three most iconic lakes:

🌊 Explore Como Lake

🌅 Explore Lake Garda

🌿 Explore Lake Maggiore

From Chaos to Clarity: A Travel Planning Glow-Up

Each of these websites is like that super-organized friend who always knows where to eat, where to stay, and which view is actually worth the uphill walk.

No pop-ups. No spammy affiliate traps. Just smart, up-to-date info you’d actually want when planning a holiday.

“I wanted each portal to feel like someone local was giving you a quick tour,” Massimiliano says. “Here’s where to stay if you like peace and quiet. Here’s where to go if you want cocktails by the water. And here’s where NOT to waste your time.”

And honestly? That energy shows.

Lake Como: Like a Movie (Because It Is)

Explore Como Lake gives you the full scoop on everything from the ferry system (actually confusing) to which villas are worth your entrance fee. Whether you’re dreaming of Bellagio’s elegant waterfront or hunting down the exact café from that one Netflix show, this guide keeps you grounded.

Lake Garda: Italy’s Big, Bold Playground

Meanwhile, Explore Lake Garda is all about freedom and variety. Windsurfing in Torbole? Done. Spa weekend in Sirmione? Yes, please. Kid-friendly hikes with actual ice cream rewards at the end? Covered.

There’s something weirdly satisfying about having a single website that tells you both the best beaches and where to park your car without losing your mind.

Lake Maggiore: The Underrated Star

Lake Maggiore gets less love on Instagram, but don’t sleep on it. Explore Lake Maggiore shows off the chill beauty of this border-crossing lake (yep, part of it is in Switzerland). Think botanical gardens, quiet fishing towns, and the kind of train rides that make you forget your phone for once.

“I Just Wanted to Help People Travel Better”

Massimiliano admits he didn’t set out to create a ‘startup’ or build a tech empire. “I’ve worked in digital marketing for nearly 20 years,” he says. “But this was personal. I live near these lakes. I wanted people to really experience them.”

And judging by the thousands of visitors already using the sites, he’s done exactly that.

TL;DR — If You’re Thinking of a Trip to Northern Italy…

Don’t start with a Pinterest board and end up overwhelmed.

Start here:

🔗 https://www.explorecomolake.com/

🔗 https://www.explorelakegarda.com/

🔗https://www.explorelakemaggiore.com/

Because honestly, when the lakes are this stunning, your travel planning shouldn’t be the stressful part.

More info: explorecomolake.com

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    One Man, 3 Lakes, And A Crazy Idea That Turned Into The Best Travel Guides For Italy’s Most Beautiful Spots

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