Bored Panda works better on our iPhone app
Continue in app Continue in browser
BoredPanda Add Post

The Bored Panda iOS app is live! Fight boredom with iPhones and iPads here.

Swedish Model Gets Criticized Because Of Hairy Legs In Adidas Campaign, And The Comments Are Too Horrible To Read
225points
User submission
33.3K
311.4K
Advertising, Social Issues4 years ago

Swedish Model Gets Criticized Because Of Hairy Legs In Adidas Campaign, And The Comments Are Too Horrible To Read

The popular sports brand Adidas has recently launched its Fall/Winter campaign “Superstar” which focuses around authenticity and features the “icons of tomorrow” – models, artists, activists, and athletes. Since Superstar sneaker was designed to “redefine beauty”, no wonder it caused such controversy as soon as the video was posted on the internet.

The main reason behind this was Arvida Byström, a Swedish artist, model and photographer, known for advocating against stereotypes and being a big activist of the “no-shave” movement. She casually posed in a white dress, pink shirt and pastel Superstar shoes. While creating a pretty “girly” image, she also caused a storm for showing her unshaved legs. Some people have been insulting her since, leaving nasty comments below Youtube video and even sending rape threats directly to her.

“I can’t even begin to imagine what it’s like to not possess all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person,” Byström wrote on her Instagram after.

More info: Instagram

As soon as the ad was posted online, people started insulting her:

However, others were more positive about the campaign:

Be sure to watch the full ad below:

311Kviews

Share on Facebook
Popular on Bored Panda
Write comments
Stille20
Community Member
4 years ago

It bothers me that leg hair is controversial.

Angie Chan
Community Member
4 years ago

There are a lot of shallow jackwagons--both male and female--out there that expect females to be as hairless as dolphins. It irritates me to think that this was a societal norm created by the razor industry because they wanted to sell more razors and females were an untapped market, thus the marketing and body-shaming began.

Load More Replies...
Yaara Tal
Community Member
4 years ago

EVERY WOMAN HAS BODY HAIR. Grow up and get over yourselves. It's just hair.

Barb Logan
Community Member
4 years ago

I prefer shaving it. I never had a lot to begin with but am much more comfortable without it. I like smoooth!

Load More Replies...
Amaranthim Talon
Community Member
4 years ago

Well it is choice , isn't it? She is a very pretty girl- obviously has a brain or she would conform. Personally it is not an aesthetic I would embrace, but that is MY choice. However- it is reprehensible that people would attack her for such a pathetic statement- Come on- It's just body hair and HERS at that- mind your own business, haters!

Amaranthim Talon
Community Member
4 years ago

Re-reading I see I wrote her statement was pathetic- not what I meant- I meant condemning it was pathetic- sometimes my fingers go faster than my thoughts can filter to them- apologies~

Load More Replies...
Load More Comments
Stille20
Community Member
4 years ago

It bothers me that leg hair is controversial.

Angie Chan
Community Member
4 years ago

There are a lot of shallow jackwagons--both male and female--out there that expect females to be as hairless as dolphins. It irritates me to think that this was a societal norm created by the razor industry because they wanted to sell more razors and females were an untapped market, thus the marketing and body-shaming began.

Load More Replies...
Yaara Tal
Community Member
4 years ago

EVERY WOMAN HAS BODY HAIR. Grow up and get over yourselves. It's just hair.

Barb Logan
Community Member
4 years ago

I prefer shaving it. I never had a lot to begin with but am much more comfortable without it. I like smoooth!

Load More Replies...
Amaranthim Talon
Community Member
4 years ago

Well it is choice , isn't it? She is a very pretty girl- obviously has a brain or she would conform. Personally it is not an aesthetic I would embrace, but that is MY choice. However- it is reprehensible that people would attack her for such a pathetic statement- Come on- It's just body hair and HERS at that- mind your own business, haters!

Amaranthim Talon
Community Member
4 years ago

Re-reading I see I wrote her statement was pathetic- not what I meant- I meant condemning it was pathetic- sometimes my fingers go faster than my thoughts can filter to them- apologies~

Load More Replies...
Load More Comments
Popular on Bored Panda
Popular on Bored Panda
User Submissions
Also on Bored Panda
Also on Bored Panda