Swedish Model Gets Criticized Because Of Hairy Legs In Adidas Campaign, And The Comments Are Too Horrible To Read
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The popular sports brand Adidas has recently launched its Fall/Winter campaign “Superstar” which focuses around authenticity and features the “icons of tomorrow” – models, artists, activists, and athletes. Since Superstar sneaker was designed to “redefine beauty”, no wonder it caused such controversy as soon as the video was posted on the internet.
The main reason behind this was Arvida Byström, a Swedish artist, model and photographer, known for advocating against stereotypes and being a big activist of the “no-shave” movement. She casually posed in a white dress, pink shirt and pastel Superstar shoes. While creating a pretty “girly” image, she also caused a storm for showing her unshaved legs. Some people have been insulting her since, leaving nasty comments below Youtube video and even sending rape threats directly to her.
“I can’t even begin to imagine what it’s like to not possess all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person,” Byström wrote on her Instagram after.
More info: Instagram
As soon as the ad was posted online, people started insulting her:
However, others were more positive about the campaign:
Be sure to watch the full ad below:
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It bothers me that leg hair is controversial.
There are a lot of shallow jackwagons--both male and female--out there that expect females to be as hairless as dolphins. It irritates me to think that this was a societal norm created by the razor industry because they wanted to sell more razors and females were an untapped market, thus the marketing and body-shaming began.
Anthony lolol Again with not using your brain (and I say "brain" instead of "brains" coz, let's face it, I doubt that you have 2 of them lol)... There was no razor back in that ancient history of yours! lolol... And as "Freak" mentioned, shaving was promoted by the razor industry... just like engagement rings were promoted by the diamond industry... Please, don't tell me that there was engagement rings back in ancient history lolol... Look it all up, buddy! lolol... women shaving and engagement rings are pretty recent!!! lolol...
actually it's been a fad that's come into and out of vogue throughout pretty much all of human history. Cleopatra, for example practiced dilapidation of just about everything. (Along with other contemporary Egyptian women.) Rome saw hair as barbaric and it was frequently removed from everywhere by both men and women. 17th centurry, Queen Elizibeth removed eyebrows- to increase the apparenty size of her forehead- and was followed by the rest of a certain segement of the population. King Camp Gillete (the guy that invented the safety razor) didn't create a fad- he exploited it. Women were already using the safety razor he invented, even though they were marketed for men because they were the most effective/convenient/whatever product to attain a certain goal. My point is that while nobody should be shamed for how they appear, people often go to extreme, and frequently odd lengths to look a certain way. Personally, i find somebody being who they are- whatever that is- more attractive.
That's right. I mean, it's normal for humans to be hairy. It's already carved in our genetic makeup. So why some people make a fuss over something like this?
I thought it was promoted by the porn industry amongst men, thus influencing women to go hairless.
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Angie Chan take your loud, hairy self out of here. You disgusting unshaven monkey.
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Don't be silly. Preferring women with hairless skin has nothing to do with the razor industry; it just looks better. Women with hairy skin are disgusting, partially because of the way it looks and partially because they made such a decision.
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err no, ppl have had the taste that body hair looks manly on women for ages.. shaving has been done since ancient history.
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wow, you both make me laugh. this is not a norm created by the razor industry (let me guess, you also believe lizard people are real). it's a norm created by woman who were embarrassed by themselves and decided to do something to look more appealing. saying men are attracted to women who shave their bodies are pedophiles is just as saying that men who are attracted to women who do not shave their legs are homosexuals.
It bothers me that this is what people are worried about today.
Women have body hair. Prepubescent girls do not. It bothers me that grown women are supposed to look like little girls in order to be deemed attractive. Does this feed paedophilia by somehow normalizing it?
If you can't tell the difference between a little girl and a grown woman, body hair or not, you have bigger problems than you think. It's none of your business what people do with their bodies, and that includes shaving. Do it or not, but you don't get to judge others.
Monika, you make a very disturbing but valid point.
Every person has body odor...
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What surprises you? From the tops of their heads to their soles of their feet, women are the essence of artificiality. Think about it, when you include leg shaving, there's not two square inches of a woman's visible face and body that are not camouflaged in one way or another.
Giving me a history lesson on shaving isn't going to convince me that hairy legs are attractive. Humans didnt have toilets for most of human history too so lets go back to shitting in the streets. God you post-modern brainwashed dikes are relentless about tearing down every positive thing that modern civilization and culture has made. Hygiene, beauty, fashion, everything. And you go so far as to hijack major companies to push this crap in peoples faces, and when they naturally don't like it and push back, you adopt a position of moral outrage and try to shame society. Like hello? Who do you think you are.
Ever try wearing nylons without shaving? Case closed.
Yes. And somehow people could gone batshit crazy about this just like every time issue of racism is thrown.
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its not controversial, it just looks bad. same as plaque on teeth or toe/back hair on a guy.
Anthony... Again with your stupid "plaque" analogy that has no basis, nor correlation, with the subject at hand!!! lolol You sound like a broken record! lolol...
EVERY WOMAN HAS BODY HAIR. Grow up and get over yourselves. It's just hair.
I prefer shaving it. I never had a lot to begin with but am much more comfortable without it. I like smoooth!
unfortunately hair seam to be one of the few proteins that invoke disgust in people when it not on someones head
So? Every woman also shits, pees, and does other disgusting things, so does that mean women should drop all modern standards of beauty and hygiene and go back to being disgusting slobs that shit on the streets? Myself and most other men find hairy legs and armpits on a woman disgusting. Period. If you want to walk around hairy, its a free country, but you have no right to dictate to me what to think and if you're going to tell me to "get over myself" I will tell you to pound sand. Who the hell do you think you are.
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That's right Yaara. Now keep shaving it. Thanks.
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the brand should some good model like Shanaya Abigail
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Everyone gets plaque too, so should we accept it and give encouragement to models that dont brush their teeth?
Plaque isn't something that grows FROM the body itself! It is a result of food residue left on the teeth for at least 24 hours! Seriously man!, think about what argument you're trying to make coz what you''re bringing forth in this discussion has no weight at all!... If hair is so gross to you, why don't you shave ALL your hair!!!???.. You REALLY need to come up with an argument that makes sense and has a correlation with what's being discussed here! lol You repeatedly using the "plaque and brushing teeth" example, is the same as you comparing apples and oranges.. Your example has absolutely no basis, nor correlation, with this subject, and which should be about something that comes naturally FROM the body itself, and not something external to it and which gets stuck to the body! You're showing how intellectually deprived you are!!! lol And the fact that you're unable to accept a woman in her natural form says a lot about you, and that's besides the body shaming you've been doing! lol
So Im guessing you shave and wax your body Anthony?
Well it is choice , isn't it? She is a very pretty girl- obviously has a brain or she would conform. Personally it is not an aesthetic I would embrace, but that is MY choice. However- it is reprehensible that people would attack her for such a pathetic statement- Come on- It's just body hair and HERS at that- mind your own business, haters!
Re-reading I see I wrote her statement was pathetic- not what I meant- I meant condemning it was pathetic- sometimes my fingers go faster than my thoughts can filter to them- apologies~
Very Well said Amarathim I am in Total agreement with you - Cheers.
Amen.
People are not attacking her for her choice. People are attacking her for promoting this disgusting choice and they are offended that a major corporation is promoting a disgusting political statement like this and trying to shame them for not conforming to it. This is just another pillar of our modern western civilization that ideologues want to tear down. This "body positivity crap." Society used to be beautiful and inspiring. You would look at advertisements and see beauty and uplifting, inspiring messages. You would look at public buildings and see beautiful architecture celebrating the best of humanity. Now a days its the opposite. A race to the bottom. Ugly women. Ugly people. Fat people instead of fit people. Hairy unkept bodies, unaesthetic body modifications, mediocrity and subversion of beauty and aesthetics. This naturally annoys people. It gives one the sense of living in a decaying society that has gone too far and lost itself in unrestrained depravity.
This comment is hidden. Click here to view.
"obviously has a brain or she would conform." Since you went there, non-conformism is often every bit as brainless as conformism and in fact often is just conformism of a more obstreperous type.
And....cappy pulled out the thesaurus today
It bothers me that leg hair is controversial.
There are a lot of shallow jackwagons--both male and female--out there that expect females to be as hairless as dolphins. It irritates me to think that this was a societal norm created by the razor industry because they wanted to sell more razors and females were an untapped market, thus the marketing and body-shaming began.
Anthony lolol Again with not using your brain (and I say "brain" instead of "brains" coz, let's face it, I doubt that you have 2 of them lol)... There was no razor back in that ancient history of yours! lolol... And as "Freak" mentioned, shaving was promoted by the razor industry... just like engagement rings were promoted by the diamond industry... Please, don't tell me that there was engagement rings back in ancient history lolol... Look it all up, buddy! lolol... women shaving and engagement rings are pretty recent!!! lolol...
actually it's been a fad that's come into and out of vogue throughout pretty much all of human history. Cleopatra, for example practiced dilapidation of just about everything. (Along with other contemporary Egyptian women.) Rome saw hair as barbaric and it was frequently removed from everywhere by both men and women. 17th centurry, Queen Elizibeth removed eyebrows- to increase the apparenty size of her forehead- and was followed by the rest of a certain segement of the population. King Camp Gillete (the guy that invented the safety razor) didn't create a fad- he exploited it. Women were already using the safety razor he invented, even though they were marketed for men because they were the most effective/convenient/whatever product to attain a certain goal. My point is that while nobody should be shamed for how they appear, people often go to extreme, and frequently odd lengths to look a certain way. Personally, i find somebody being who they are- whatever that is- more attractive.
That's right. I mean, it's normal for humans to be hairy. It's already carved in our genetic makeup. So why some people make a fuss over something like this?
I thought it was promoted by the porn industry amongst men, thus influencing women to go hairless.
This comment is hidden. Click here to view.
Angie Chan take your loud, hairy self out of here. You disgusting unshaven monkey.
This comment is hidden. Click here to view.
Don't be silly. Preferring women with hairless skin has nothing to do with the razor industry; it just looks better. Women with hairy skin are disgusting, partially because of the way it looks and partially because they made such a decision.
This comment is hidden. Click here to view.
err no, ppl have had the taste that body hair looks manly on women for ages.. shaving has been done since ancient history.
This comment is hidden. Click here to view.
wow, you both make me laugh. this is not a norm created by the razor industry (let me guess, you also believe lizard people are real). it's a norm created by woman who were embarrassed by themselves and decided to do something to look more appealing. saying men are attracted to women who shave their bodies are pedophiles is just as saying that men who are attracted to women who do not shave their legs are homosexuals.
It bothers me that this is what people are worried about today.
Women have body hair. Prepubescent girls do not. It bothers me that grown women are supposed to look like little girls in order to be deemed attractive. Does this feed paedophilia by somehow normalizing it?
If you can't tell the difference between a little girl and a grown woman, body hair or not, you have bigger problems than you think. It's none of your business what people do with their bodies, and that includes shaving. Do it or not, but you don't get to judge others.
Monika, you make a very disturbing but valid point.
Every person has body odor...
This comment is hidden. Click here to view.
What surprises you? From the tops of their heads to their soles of their feet, women are the essence of artificiality. Think about it, when you include leg shaving, there's not two square inches of a woman's visible face and body that are not camouflaged in one way or another.
Giving me a history lesson on shaving isn't going to convince me that hairy legs are attractive. Humans didnt have toilets for most of human history too so lets go back to shitting in the streets. God you post-modern brainwashed dikes are relentless about tearing down every positive thing that modern civilization and culture has made. Hygiene, beauty, fashion, everything. And you go so far as to hijack major companies to push this crap in peoples faces, and when they naturally don't like it and push back, you adopt a position of moral outrage and try to shame society. Like hello? Who do you think you are.
Ever try wearing nylons without shaving? Case closed.
Yes. And somehow people could gone batshit crazy about this just like every time issue of racism is thrown.
This comment is hidden. Click here to view.
its not controversial, it just looks bad. same as plaque on teeth or toe/back hair on a guy.
Anthony... Again with your stupid "plaque" analogy that has no basis, nor correlation, with the subject at hand!!! lolol You sound like a broken record! lolol...
EVERY WOMAN HAS BODY HAIR. Grow up and get over yourselves. It's just hair.
I prefer shaving it. I never had a lot to begin with but am much more comfortable without it. I like smoooth!
unfortunately hair seam to be one of the few proteins that invoke disgust in people when it not on someones head
So? Every woman also shits, pees, and does other disgusting things, so does that mean women should drop all modern standards of beauty and hygiene and go back to being disgusting slobs that shit on the streets? Myself and most other men find hairy legs and armpits on a woman disgusting. Period. If you want to walk around hairy, its a free country, but you have no right to dictate to me what to think and if you're going to tell me to "get over myself" I will tell you to pound sand. Who the hell do you think you are.
This comment is hidden. Click here to view.
That's right Yaara. Now keep shaving it. Thanks.
This comment is hidden. Click here to view.
the brand should some good model like Shanaya Abigail
This comment is hidden. Click here to view.
Everyone gets plaque too, so should we accept it and give encouragement to models that dont brush their teeth?
Plaque isn't something that grows FROM the body itself! It is a result of food residue left on the teeth for at least 24 hours! Seriously man!, think about what argument you're trying to make coz what you''re bringing forth in this discussion has no weight at all!... If hair is so gross to you, why don't you shave ALL your hair!!!???.. You REALLY need to come up with an argument that makes sense and has a correlation with what's being discussed here! lol You repeatedly using the "plaque and brushing teeth" example, is the same as you comparing apples and oranges.. Your example has absolutely no basis, nor correlation, with this subject, and which should be about something that comes naturally FROM the body itself, and not something external to it and which gets stuck to the body! You're showing how intellectually deprived you are!!! lol And the fact that you're unable to accept a woman in her natural form says a lot about you, and that's besides the body shaming you've been doing! lol
So Im guessing you shave and wax your body Anthony?
Well it is choice , isn't it? She is a very pretty girl- obviously has a brain or she would conform. Personally it is not an aesthetic I would embrace, but that is MY choice. However- it is reprehensible that people would attack her for such a pathetic statement- Come on- It's just body hair and HERS at that- mind your own business, haters!
Re-reading I see I wrote her statement was pathetic- not what I meant- I meant condemning it was pathetic- sometimes my fingers go faster than my thoughts can filter to them- apologies~
Very Well said Amarathim I am in Total agreement with you - Cheers.
Amen.
People are not attacking her for her choice. People are attacking her for promoting this disgusting choice and they are offended that a major corporation is promoting a disgusting political statement like this and trying to shame them for not conforming to it. This is just another pillar of our modern western civilization that ideologues want to tear down. This "body positivity crap." Society used to be beautiful and inspiring. You would look at advertisements and see beauty and uplifting, inspiring messages. You would look at public buildings and see beautiful architecture celebrating the best of humanity. Now a days its the opposite. A race to the bottom. Ugly women. Ugly people. Fat people instead of fit people. Hairy unkept bodies, unaesthetic body modifications, mediocrity and subversion of beauty and aesthetics. This naturally annoys people. It gives one the sense of living in a decaying society that has gone too far and lost itself in unrestrained depravity.
This comment is hidden. Click here to view.
"obviously has a brain or she would conform." Since you went there, non-conformism is often every bit as brainless as conformism and in fact often is just conformism of a more obstreperous type.
And....cappy pulled out the thesaurus today