Many of the fast-food chains that we know and love are not only famous for their food and drinks but for the logo that represents them. The familiar golden arches of McDonald's, the iconic two-tailed mermaid of Starbucks… Instantly, we know exactly what brand we’re dealing with and the type of refreshments we can expect.

For many, these logos are cultural icons, emblems of a lifestyle that we’ve become accustomed to. But how deep into our subconscious are these logos ingrained? Would we still recognize them if they weren’t quite the same?

As a brand, the recognisability of your logo is a key component for driving success, this is why you’ll hardly ever see drastic changes made over the years. A perfect example of this is the Coca Cola logo: despite a slight deviation in the late 1800s, the logo has remained largely the same. A classic case of if it ain’t broke, don’t fix it some might say.

But CDA wanted to mix things up.

Rivalry in any industry is inevitable, and no more so than in the food industry. But what if rival brands wanted to collaborate? Could they really work together from a branding point of view? We took this totally hypothetical situation and decided to have a little fun, so we’ve “mashed up” some of the most well-known fast food logos out there to see just how malleable they really are… and we have to say, our brains are now a little fuzzy because of it!

Check them out below and let us know what you think!

More info: cda.eu

#1

Pepsi vs. Coca Cola

CDA Report

Person2638 3 weeks ago

What's disturbing is that I didn't notice anything wrong with the coca cola on the right for a minute

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#2

Krispy Kreme vs. Dunkin' Donuts

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Jo Bebe 3 weeks ago

Cops will still find it no worries

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#3

Mcdonalds vs. Burger King

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D. Pitbull 3 weeks ago

Okay... so... why did I read the right one in my head as "McBurger King"?

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#4

Domino's Pizza vs. Pizza Hut

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Kirsten Lockwood 3 weeks ago

any foreigner who would see this, would believe it

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#5

Cadbury vs. Hershey's

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Carole Reid 3 weeks ago

Hershey's is probably wishing that they had gone with this.

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#6

Starbucks vs. Tim Hortons

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D. Pitbull 3 weeks ago

She's holding hockey sticks!!!! <3

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#7

Chick-Fil-A vs. Kfc

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Daniel Lewis 2 weeks ago

If you are trying to confuse PETA members, there is no need for that. They are already confused.

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#8

Subway vs. Jimmy Johns

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Dryft Cat 3 weeks ago

How I read this: SUBWAY SUBWAY SW EAT FRESH EAT FRESH... >o<

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#9

Baskin Robbins vs. Dairy Queen

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PjandBolt 3 weeks ago

And Dairy Queen has )( flavors instead of 31

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#10

Greggs vs. Pret-A-Manger

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Give me a beagle any day... 2 weeks ago

What tha heck is pret?

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