Many of the fast-food chains that we know and love are not only famous for their food and drinks but for the logo that represents them. The familiar golden arches of McDonald's, the iconic two-tailed mermaid of Starbucks… Instantly, we know exactly what brand we’re dealing with and the type of refreshments we can expect.
For many, these logos are cultural icons, emblems of a lifestyle that we’ve become accustomed to. But how deep into our subconscious are these logos ingrained? Would we still recognize them if they weren’t quite the same?
As a brand, the recognisability of your logo is a key component for driving success, this is why you’ll hardly ever see drastic changes made over the years. A perfect example of this is the Coca Cola logo: despite a slight deviation in the late 1800s, the logo has remained largely the same. A classic case of if it ain’t broke, don’t fix it some might say.
But CDA wanted to mix things up.
Rivalry in any industry is inevitable, and no more so than in the food industry. But what if rival brands wanted to collaborate? Could they really work together from a branding point of view? We took this totally hypothetical situation and decided to have a little fun, so we’ve “mashed up” some of the most well-known fast food logos out there to see just how malleable they really are… and we have to say, our brains are now a little fuzzy because of it!
Check them out below and let us know what you think!
More info: cda.eu